Cameron atwood portfolio1

Personal brand exploration

KAMWOOD

Project & portfolio 1, week 4

August 1, 2021
PERSONAL BRAND EXPLORATION

Your Nam
e

Project & Portfolio I: Week
1

MONTH DAY, YEAR

Your short 5-6 sentence overview goes here.
Think about what makes you, you. Give the
reader an idea of where you come from and how
your past has helped build you into the person
you are today. Explore your vision, purpose,
values, principles, passions, and goals.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles
:

• Similar Title
1

• Similar Title 2

• Similar Title
3

BRAND ARCHETYPE - showcase
how you go about your work
differently than others. Content
should come from archetype quiz
completed during discussion board
activity.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

Identity
What's What's good it's your uncle
kamwood. i am a rapper/producer from
lansing, mi but

i am a husband and
father first. i not only desire to lead my
family but i also would like to inspire
men like me to do the same. no i am not
perfect but i was once told in order to
see change you have to become that
change. growing up only child with a
single mother and no father can have its
ups and downs. no child should have to
go without but sometimes thats just
the way the cards are dealt. my mission
is to show the world that your current
situation does not define you. make the
change you want to see. the coolest
person you can be is you!
[CATEGORY of PEOPLE]
TARGET AUDIENCE
FIRST LAST NAME
Outreach Plan
:

• Explain one task you will complete to prepare for initial
contact with this person
.

• Explain one method or mode of communication you will
use to make your initial contact with this person.

• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]
FIRST LAST NAME
Outreach Plan
:

.


PROFILE
PICTURE
FIRST LAST NAME
Outreach Plan
:

.


PROFILE
PICTURE

P
 
R
 
O
 
F
 
E
 
S
 
S
 
I
 
O
 
N
RAPPER
Potential job
- Make music

- Tour worldwide
Hero archetype
Mission is to inspire and motivate my audience.

Get them to believe in themselves
GOALS
Short Term: (Immediately After Graduation, YEAR)

• Speci
fi
c goal you want to achieve in short term
.

‣ KPI to measure progress towards reaching
goal. Must be speci
fi
c and measurable with a
timeframe attached.

Mid Term: (YEAR
)

• Speci
fi
c goal you want to achieve in mid term
.

goal. Must be speci
fi
timeframe attached
.

Long Term: (YEAR
)

• Speci
fi
c goal you want to achieve in long term
.

goal. Must be speci
fi
timeframe attached.

Identity
lansing, mi but

i am a husband and
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert

Goals
Short term

(2022)
Mid term

(2027)
Long term

(2032)
- Build social following to 10k

- Build email list of 200 fans

- Generate 2k month revenue
- build a blueprint for my signed artists

- Build a multi room studio for public use

- Create jobs for future producers/engineers
- founder of the largest independent label

- Successfully multi million dollar artist

- Own multi million dollar companies/franchises
I help ______ do _______ by _______.

[WHO?] [WHAT?] [HOW?]
PROMISE

CREDENTIALS
Work Experience
:

• Previous jobs, projects, leadership roles

• Previous jobs, projects, leadership roles
Education:
• Title of Certi
fi
cation Course Completed,
Organization Name
• Title of Degree Program, B.S., Full Sail University (Exp. YEAR)
Awards:
• Any awards? If not, change section to
“Leadership Roles” or perhaps “Volunteer
Work”
Picture Relevant
to Your Industry
Goes Here

COMPETITION
FIRST LAST NAME
Industry Experience
:

• Industry experience goes here
Education
:

• Education experience goes here
Leadership Experience
:

• Leadership experience goes her
e

• Leadership experience goes here
Skills and Pro
fi
ciencies
:

• Skill 1 Goes Here - X endorsements


YOUR NAME
Overall Online Presence
:

• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized
?

• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience
:

Education
:

:

e

Skills and Pro
fi
ciencies
:



:

pro
fi
?


COMPETITION
FIRST LAST NAME
Noteworthy Experience
:

• Noteworthy experience goes her
e

• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience
:

Education
:

Skills and Pro
fi
ciencies
:



:

pro
fi
?

Industry Experience
:

Education
:

:

e

Skills and Pro
fi
ciencies
:



:

pro
fi
?


Goals
Short term

(2022)
Mid term

(2027)
Long term

(2032)
- Build social following to 10k

- Build email list of 200 fans

- Generate 2k month revenue
- build a blueprint for my signed artists

- Build a multi room studio for public use

- Create jobs for future producers/engineers
- founder of the largest independent label

- Successfully multi million dollar artist

- Own multi million dollar companies/franchises
BRAND POSITION
For [TARGET AUDIENCE] who [TARGET
MARKET NEED], I provide [MAIN BENEFIT THAT
DIFFERENTIATES YOUR OFFERING FROM
COMPETITORS] because [REASON WHY
TARGET AUDIENCE SHOULD BELIEVE YOUR
DIFFERENTIATION STATEMENT.]
“NICKNAME?”

NETWORKING &
MARKETING
Industry Events & Organization
s

• Name of event or professional organization

‣ DATE | LOCATIO
N

• Name of event or professional organization

‣ DATE | LOCATIO
N

• Name of event or professional organizatio
n

‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament
.

• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format
?

• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certi
fi
cation programs you intend to complete w/ dates.
Technical Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
• Speci
fi
Soft Skills
• Speci
fi
organization name, MONTH YEA
R

• Speci
fi
organization name, MONTH YEA
R

• Speci
fi

Target audience
Demographics
- 75% male between the ages of 25-45

- black/hispanic

- single/married

- High-school dropout/college educated

- United States
Phychographics
Works most of the time. Enjoys a vacay when possible.

plAYS VIDEO GAMES WITH SPARE TIME.

LIKES TO KICK BACK AND RELax or playing with kids.
YOUR NAME
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
“
Picture of You
Goes Here

Identity
lansing, mi but

i am a husband and
REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manage
r

r

r

r

r

r

r

management/reference-manager

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