The document discusses how businesses can use social media content to educate customers and drive sales. It recommends that businesses build a tribe by providing valuable, engaging content rather than focusing directly on sales. Some key tips include telling stories with videos and live streams, curating relevant content from other sources, and using analytics to test what content performs best. The overarching message is that businesses must earn attention on social media by giving valuable information and entertainment before expecting customers or sales.

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Social Media: Use Content
To Educate Customers and
Drive Sales
Ramon Ray, Entrepreneur
Founder, Smart Hustle Magazine
@ramonray

2. 2
Visit www.SmartHustle.com
Get insight to start and GROW
your business.
Hear and learn from other
business owners!

3. EVERYONE IS DISTRACTED

4. NO ONE CARES ABOUT YOU or
YOUR BUSINESS

5. ATTENTION IS CURRENCY

6. YOU MUST EARN ATTENTION

7. Every business owner
must be a publisher
7
Build A Tribe Not Sales
Build Your Personal Brand

8. Entrepreneur, global speaker,
best selling author

10. Expert Witness to United States Congress

11. Tweet @ramonray

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Why Social Content Marketing?

13. People are searching for entertainment
or information
People are connecting (engaging) with
each other (news, funny videos, etc)
13

14. Conversation Marketing
14
Traditional Sales

15. Every business owner
must be a publisher
15
Build A Tribe Not Sales
Build Your Personal Brand

16. 16
Money will come after you build your
brand, build your tribe and add value

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Convert tribe members to customers.

18. 9 Social Content
Best Practices
18

19. Give, Give, Give, Take
19
More Value Wins Every Time

20. Lowes fix in Six
20

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Use Social Media for Insight on
Your Market & Customers

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Listening posts….
•LinkedIn Groups
•Twitter Hashtags and Trending
•Facebook Social Graph
•Instagram, Pinterest Engagement

23. Good Headlines
•Short
•To The Point
•Descriptive
•Search Engine
Friendly
23

24. Be Responsive
24

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Your content should
be engaging.
Should catch the eye.

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HAVE FUN
WITH YOUR
CONTENT

27. Tell a Story
27

28. Story Ideas
1. Your customers
2. Your industry
(news, best
practices)
3. Your community
4. Your products and
services
5. Thought
leadership (advice,
inform, educate)
6. Personal tidbits
(gently)
28

29. Babies do not
belong as profile
images

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Mobile Rules – 3” + Screen

31. The Power of
Audio and Video
31
Humanize Your Brand.

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33. 3 Types of Video
•Sizzle Reel
•Education Video
•Personal Video
33

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http://bit.ly/firemansavescat

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Live Streaming - VIDEO

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Paid Advertising on Social Media

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1. Fail/Succeed Fast
2. Quickly gain insight
3. Test advertising copy and offers
4. Leads/Sales/Follower
5. MEASURE, MEASURE, MEASURE…

39. Hiring Social Content Expertise
39

40. Social Expert Hiring Tips…
1. Don’t hire because you can’t do it.
2. Don’t hire because you don’t have the time
3. Interview several people, get referrals
4. Agencies vs Consultants
5. Is Your Expert LISTENING to YOUR needs
6. Is Your Expert an Expert or an Illusionist
7. Social Production, Marketing and
Advertising Are Different
40

41. Content Curation
41

42. Content Curation
•Get content from content creators –
newsletters, blogs, news sites
•Create list of content sources (bookmarks,
RSS feeds)
•Follow interesting people
•Use Pocket App – to “read stuff later”
•Use A Social Scheduling App – Buffer
42

43. 4 Deceptively Easy Ways To
Social Content Marketing &
Education Success
43

44. Frequent
Relevant
Engaging
Analytics
44

45. EVERYONE IS DISTRACTED

46. NO ONE CARES ABOUT YOU or
YOUR BUSINESS

47. ATTENTION IS CURRENCY

48. YOU MUST EARN ATTENTION

49. Every business owner
must be a publisher
49
Build A Tribe Not Sales
Build Your Personal Brand

50. 50
The ONE Secret to Social
Success…

51. Take Baby Steps
51
Don’t Wait for Perfect
Be Yourself

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Social Media: Use Content
To Educate Customers and
Drive Sales
Ramon Ray, Entrepreneur
Founder, Smart Hustle Magazine
@ramonray

53. 53
Visit www.SmartHustle.com
Get insight to start and GROW
your business.
Hear and learn from other
business owners!