These slides were originally presented at the Utah Women in Sales meet-up October 2018. To learn more or if you have any questions, feel free to reach out via: LinkedIn: https://www.linkedin.com/in/gabevillamizar Twitter: https://www.twitter.com/gabevillamizar

1. How to Build Your Personal
Brand to Close More Deals
Gabe Villamizar
Global Sales Evangelist

3. of the Fortune 500
rely on Lucidchart
96%13M
Lucidchart users
500k
new Lucidchart users
every month
11
languages
180+
countries
350
employees
Lucidchart by the Numbers

4. About Gabe Villamizar
● Graduated UVU - May 2013
● InsideSales.com - May 2013
● HireVue - June 2014
● Lucidchart - August 2016-Present

5. My SDR/BDR Sales Process in 2013...
Dial Email
Social
Selling
It’s 2018...And this still works!

6. Become Visible + Add Value
Attention
= TRUST

7. The “CIA” Framework of TRUST

8. Credibility Integrity
TRUST
Authority
The “CIA” Framework of TRUST

9. How Can You Become Visible?
1. Create a “Buyer Centric” Social Profile
2. Create and Share Content
3. Engage with Buyers and Influencers

10. How to Create a “Buyer Centric”
LinkedIn Social Media Profile

11. Create a “Buyer Centric” Social Profile - Tip #1
Add 2-3 relevant keywords that your buyers care about

12. Create a “Buyer Centric” Social Profile - Tip #2
Add eye-catching visuals that are clear and relevant

13. Create a “Buyer Centric” Social Profile - Tip #3
Add 10 skills/endorsements & give/receive 5 recommendations

14. Create a “Buyer Centric” Social Profile - Tip #4
Customize your LinkedIn profile URL with your first & last name

15. Create a “Buyer Centric” Social Profile - Tip #4
Make sure your name is consistent on all social media channels

16. How to Create and Share
Relevant Content

17. Creating and Sharing Content - Tip #1
LinkedIn Article/Blog Tips:
1. Start at 1x per month
2. Make your title 30+ characters
3. Add 3-5 sections with headings
4. Add 3-4 images
5. Long-form content 800-1,500 words

18. Creating and Sharing Content - Tip #2
LinkedIn Update/Posts Tips:
1. Start at 1x per week
2. 800+ characters
3. Add a native video or image
4. Direct mention people/companies
5. Like and reply every comment

19. Creating and Sharing Content - Tip #3
Content Type Examples:
1. Native Video
2. Text (short and long form)
3. Article link
4. Image
5. Gif
Content Theme Examples:
1. Company culture/news
2. 3rd party industry article
3. Professional learnings
4. Quotes

20. How to Engage with Buyers and Influencers

21. Engaging with Your Buyers - Tip #1
Always personalize your LinkedIn connection invitation

22. Engaging with Your Buyers - Tip #2
1. Always personalize message
2. Keep it short
3. Use buyer’s first name
4. Don’t pitch or sell
5. Have a giving mindset
6. 2x2 Personalization

23. Engaging with Your Buyers - Tip #3
Like, Comment, @Mention

24. LinkedIn Isn’t Your Online Resume.
It’s Your Online Reputation.

25. Thank You!
Let’s keep in touch:
Twitter: @gabevillamizar
LinkedIn: in/gabevillamizar