George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
Event Marketing for Startups: Designing Effective Email ExperiencesGianfranco Chicco
Slides from the lightening talk at Eventbrite + General Assembly's event on Event Marketing for Startups.
During my talk I focused on 5 ways in which an event organiser can build an email relationship with her audience by first of all considering the dynamics that make a behaviour happen (e.g.: sign up for a newsletter).
The advice was to:
1- make it simple and add the right trigger (call to action)
2- create more value than you capture to become a thought leader in your space
3- be consistent and don't disappear throughout the year (but also don't bother people if you have nothing to say)
4- show off your creativity (startups often have tons of this)
5- o contests or giveaways but make sure the reward is aligned with what your company/event stands for
Google Campus London
November 12th, 2014
Follow me on twitter: @gchicco
The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
George Taylor, Marketing Manager at Corecom Consulting and founder of Creative Industry United, talks you through the basics of using events to generate social media buzz and scale the event experience into the digital world.
Event Marketing for Startups: Designing Effective Email ExperiencesGianfranco Chicco
Slides from the lightening talk at Eventbrite + General Assembly's event on Event Marketing for Startups.
During my talk I focused on 5 ways in which an event organiser can build an email relationship with her audience by first of all considering the dynamics that make a behaviour happen (e.g.: sign up for a newsletter).
The advice was to:
1- make it simple and add the right trigger (call to action)
2- create more value than you capture to become a thought leader in your space
3- be consistent and don't disappear throughout the year (but also don't bother people if you have nothing to say)
4- show off your creativity (startups often have tons of this)
5- o contests or giveaways but make sure the reward is aligned with what your company/event stands for
Google Campus London
November 12th, 2014
Follow me on twitter: @gchicco
The basics of content marketing, highlighting my own experience and how I grew my company 1,000% in one year with a few simple articles. Includes tips on how to get started with content marketing and links to content marketing resources.
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
In case you haven't heard, LinkedIn is the online playing field where the social media & business worlds converge. Are you fully maximizing it to promote your business? Join Social Media Today + Likeable Local's CEO Dave Kerpen to learn essential LinkedIn strategies like:
-Customizing your profile to boost your business.
-Publishing on LinkedIn
-Discovering & connecting with Influencers
-Leveraging LinkedIn listening to generate new biz
-And more!
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
How to Start a Podcast - An Introduction to PodcastingKyle Bondo
Find Your Gaggle - Start a Podcast!
Learn what it takes to become a podcaster in just 90-minutes!
Podcasting is a fantastic medium for sharing your passions and ideas with other people. Thanks to the explosion of smartphones and mobile devices, podcasting has now become a most direct and intimate way to communicate to your people who share the same interests when they are AWAY from their computer. Now with over 300,000 podcasts available in iTunes on every topic from technology to basket weaving, podcasting has emerged from peoples basements and into the mainstream. Join Kyle Bondo -- podcaster and founder of Gagglepod -- for a Meetup Talk about what podcasting is, how podcasting works, and how YOU can become a podcaster too!
Presented by Kyle Bondo at Germanna Community College in Fredericksburg, VA on February 12th, 2018 as part of the Gagglepod (gagglepod.com) monthly podcasters meetup.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!
Social Media Strategy: A Digital Strategy for SuccessHigh Five Media
Basic digital marketing strategy using social media platform Facebook, Yelp and Google Business Page for the Fourth Plain International District in Vancouver, Washington.
8 Keys to Creating More Meaningful ContentBarry Feldman
I was staring at my keyboard and there they were: eight keys to content marketing. The eight symbols on your number keys suggest effective approaches to creating more meaningful content.
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Looking for a proven method to transform presentations into stories that sell like hell? Here’s your chance to turn every speech, media pitch or analyst presentation into a dynamic display that gets results and delights audiences.
This presentation explains:
Strategy: New tools for drafting and scripting stellar speeches
Persuasion: 5 steps to compel, convince and convert
Storytelling: Narrative devices to make any presentation sing
Language: Magic words, hot buttons and sound bite secrets guaranteed to move and motivate audiences
Confidence: Techniques for delivering messages with courage, poise and conviction
Impact: How to magnify your reach via social media
ocial media can broaden your scope of business, keep you in contact with current customers, and reach potential new clients. This live-virtual series is the most comprehensive social media certificate course available. The program thoroughly covers the core competencies required for businesses to generate revenue using social media. Students acquire real-world experience as they learn and develop a social media marketing plan for an actual business. Through the convenience of web conference technology, this virtual format meets with a certified instructor in real time. The interactive classes, focused sessions, small class size and personal instruction create a worthwhile educational experience.
How to Start a Podcast - An Introduction to PodcastingKyle Bondo
Find Your Gaggle - Start a Podcast!
Learn what it takes to become a podcaster in just 90-minutes!
Podcasting is a fantastic medium for sharing your passions and ideas with other people. Thanks to the explosion of smartphones and mobile devices, podcasting has now become a most direct and intimate way to communicate to your people who share the same interests when they are AWAY from their computer. Now with over 300,000 podcasts available in iTunes on every topic from technology to basket weaving, podcasting has emerged from peoples basements and into the mainstream. Join Kyle Bondo -- podcaster and founder of Gagglepod -- for a Meetup Talk about what podcasting is, how podcasting works, and how YOU can become a podcaster too!
Presented by Kyle Bondo at Germanna Community College in Fredericksburg, VA on February 12th, 2018 as part of the Gagglepod (gagglepod.com) monthly podcasters meetup.
7 Ways to Use Social Media to Build Stunning Business and Personal BrandsJay Baer
Using social media to build business and personal brands. Includes social media strategy, social media customer service, PR 2.0, thought leadership through social media (blogging, webinars), social media marketing, and customer loyalty and evangelism.
The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!
Social Media Strategy: A Digital Strategy for SuccessHigh Five Media
Basic digital marketing strategy using social media platform Facebook, Yelp and Google Business Page for the Fourth Plain International District in Vancouver, Washington.
8 Keys to Creating More Meaningful ContentBarry Feldman
I was staring at my keyboard and there they were: eight keys to content marketing. The eight symbols on your number keys suggest effective approaches to creating more meaningful content.
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Looking for a proven method to transform presentations into stories that sell like hell? Here’s your chance to turn every speech, media pitch or analyst presentation into a dynamic display that gets results and delights audiences.
This presentation explains:
Strategy: New tools for drafting and scripting stellar speeches
Persuasion: 5 steps to compel, convince and convert
Storytelling: Narrative devices to make any presentation sing
Language: Magic words, hot buttons and sound bite secrets guaranteed to move and motivate audiences
Confidence: Techniques for delivering messages with courage, poise and conviction
Impact: How to magnify your reach via social media
ocial media can broaden your scope of business, keep you in contact with current customers, and reach potential new clients. This live-virtual series is the most comprehensive social media certificate course available. The program thoroughly covers the core competencies required for businesses to generate revenue using social media. Students acquire real-world experience as they learn and develop a social media marketing plan for an actual business. Through the convenience of web conference technology, this virtual format meets with a certified instructor in real time. The interactive classes, focused sessions, small class size and personal instruction create a worthwhile educational experience.
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA. #socialmedia #socialmediatraining
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
How IT Leadership Can Fundamentally Change or Affect the Culture of Your CompanyJohn Head
This session will challenge the tendency of IT leaders to focus on the technology.
Meaningful organizational impact starts with changing the culture, not changing technology.
In this session, we will discuss how to cast a vision for your organization, take a realistic inventory of where you are today and build an attainable implementation roadmap. We will draw from specific examples where culture change has impacted an organization more than any technology change (for better and for worse). Key topics will include productivity, efficiency, empowered talent, and the ‘cool’ factor in transforming how IT is perceived.
MWLUG2017 - The Data & Analytics Journey 2.0John Head
The typical perception of Big Data, Analytics, and Predicative/AI is that only the big companies can reap the benefits. Many believe they need a data warehouse, expensive reporting software, & an army of data scientists to get any value out of effort and cost. This session will explore and debunk that myth and showcase how companies of any size can participate. While there are many maturity models available, most are not designed to be practical guides to solving common business problems. Because of the explosion in cloud services, the barrier to entry has eroded significantly. We will look at some practical steps to access these capabilities and provide examples to where market-leading and growth companies have seen large benefits. Attendees will walk away with broader understanding of what’s possible to move their company through the journey in 2017. We will take a close look at IBM Watson solutions and how they integrate with IBM Collaboration and Social solutions.
MWLUG 2017 - Collaboration and Productivity from the other sideJohn Head
The IBM Collaboration and Productivity experience is well known to this community, but there are other options. The Microsoft experience, including Office 365, SharePoint Online, Groups, Teams, Dynamics CRM, MS Graph, PowerBI and more. This session will give an overview of the offering and how the cloud is allowing for rapid delivery of functionality. We will showcase customer solutions built on top of the platform, including intranets, document management, workflow, and business solutions. We will highlight the customization and development options available, including Office add-ins, MS Teams toolkit, Nintex Workflow, Winward document generation, and Azure custom .Net development. We will highlight a day in the life demo for sales, knowledge worker, and executives.
The Data & Analytics Journey – Why it’s more attainable for your company than...John Head
The typical perception of Big Data, Analytics, and Predicative/AI is that only the big companies can reap the benefits. Many believe they need a data warehouse, expensive reporting software, & an army of data scientists to get any value out of effort and cost. This session will explore and debunk that myth and showcase how companies of any size can participate. While there are many maturity models available, most are not designed to be practical guides to solving common business problems. Because of the explosion in cloud services, the barrier to entry has eroded significantly. We will look at some practical steps to access these capabilities and provide examples to where market-leading and growth companies have seen large benefits. Attendees will walk away with broader understanding of what’s possible to move their company through the journey in 2017. We will take a close look at IBM Watson solutions and how they integrate with IBM Collaboration and Social solutions.
The Data & Analytics Journey – Why it’s more attainable for your company than...John Head
Presented at CampIT Conference on April 13th, 2017 ( http://campconferences.com/events/2017/intelligence.htm )
The typical perception of Big Data, Analytics, and Predicative/AI is that only the big companies can reap the benefits. Many believe they need a data warehouse, expensive reporting software, and an army of data scientists to get any value out of effort and cost. This session will explore and debunk that myth and showcase how companies of any size can participate in the journey. While there are many maturity models and journey maps available, most are not designed to be practical guides to solving common business problems. Because of the explosion in availability in cloud services, the barrier to entry has eroded significantly. During this session, we will look at some practical steps to access these capabilities and provide examples to where market-leading and growth companies have seen large benefits. Attendees will walk away with broader understanding of what’s possible to move their company through the journey in 2017.
My presentation on how to build your personal brand, updated in March 2017. This covers how to build your brand, how to generate content and then syndicate it.
The fork in the road - the Application Modernization Roadmap for Notes/Domin...John Head
For the past five years, PSC has presented at conferences all over the world sharing our vision of how applying a modernization methodology to Notes & Domino can lead to major improvements in user adoption and accessibility. The impact is felt by the user, the developer, and the ROI of the application. During this time, we have been successfully applying the same proven processes to other technologies outside of the ICS realm. It is now time to bring those worlds together. There are a lot of questions in the community about what to do with our applications given the change in Notes/Domino application development roadmap. This session will give you the PSC perspective on your options. It will include our vision for IBM XPages, including IBM Bluemix and will highlight our integration work with IBM Digital Experience. We will showcase our work with other technologies, including Microsoft (Office365, Azure, Addins, and more), Nintex, OutSystems, QuickBase, to name a few. This session is for Notes/Domino/XPages customers who want robust options to modernize their existing applications. We will show you other platforms as well as announce an exciting partnership that will allow IBM XPages apps to have life on other platforms as well. Come and see real world demos of how our strategy is working for our existing customers and will work for you. We can help you navigate the road ahead.
Transitioning Data from Legacy Systems into QuickBaseJohn Head
Locked deep inside your company, legacy data is the running your business – and holding you back. It’s one of the reasons for the rise of Shadow IT and Citizen Developers. Users today don’t just need access; they need to use that data in ways most enterprise systems can’t provide. We will take a look at how legacy data can be transformed within your organization. Three options will be discussed: Modernized, Integrate, and Migrate. We will show you how tools such as QuickBase Sync and Zapier can unlock your legacy data. We will also show you tools built that allow migration from IBM Notes & Domino and Microsoft SharePoint to QuickBase with just a few clicks! Come learn how to leverage all of your data!
DDX-1420: Bringing Your Web Applications to the IBM Digital Experience John Head
IBM WebSphere portal has been seen as the realm of the back-end developer with specialized Java skills. This has been a barrier to entry to the IBM Domino community. IBM has transformed the product to the IBM Digital Experience platform – and it’s not just a name change! With the inclusion of the Script Portlet and IBM Portal on Cloud option, it’s time to look again. This session explains how to integrate your XPages applications, IBM Bluemix and even Microsoft SharePoint. It also demonstrates content re-purpose without migration. If you are looking for a single point of integration for all your applications, this session is for you!
“What the App?”… A Modernization Strategy for Your Business Applications John Head
It’s 2016 – your application portfolio is being reviewed and scrutinized. Email and application platforms are being separated. Users’ expectations of their work experiences are higher than ever. Your social platform is stable and maturing. But you’re invested in your applications (Notes, Domino, and much more) – what do you do? Looking through the lens of IBM ICS solutions, we will answer that question by providing a roadmap and experiences to help you choose the best path. We will deep dive into the five aspects of Application Modernization: User Experience, Cloud, Mobile, Modern Workflow & special focus on the last – Social. See demos of actual application transformations and the impact they have within an organization. We will also show how your applications, integrated into your social platform, increases productivity and engagement. Learn how new functionality in the products will make your journey easier. See live demos putting AM into practice.
The Cloud and You - the ’as a service’ disruption you can’t ignoreJohn Head
In any discussion about cloud, there are lots of buzzwords being thrown out by analysts and vendors. "Digital Transformation", "Democratization of IT", "Citizen Developer", and many more. Add in the 'as a Service" explosion and it is hard to make heads and tails over what will add value to your business. This session will cut through the hype and help bring a reality check to how the Cloud can help you. This session is for everyone: Administrator, Developer, IT Executive, or Business User. Plan on leaving with a deeper understanding and ideas of where you can take advantage.
Application Modernization meets Cloud and Mobile ... Where to Start?John Head
Session Given at IBM InterConnect 2016 - It's 2016. Your application portfolio is being reviewed and scrutinized. Mobile and cloud are more than checkboxes on a list. User expectations are higher than ever. But there are so many options—what do you do? Looking through the lens of IBM Software, we will answer that question by providing a roadmap and experiences to help you choose the best path. We'll deep-dive into the five aspects of Application Modernization: User Experience, Social, Cloud, Mobile, and Modern Workflow. You'll see demos of actual transformations and the impact they have had within organizations. We'll put special attention on IBM Bluemix, SmartCloud, and the MobileFirst Platform. Learn how new functionality in the products will make your journey easier.
Bringing Your Web Apps to IBM Digital ExperienceJohn Head
Presented at IBM Connect 2016. For too long, WebSphere portal has been seen as the realm of the back end developer with specialized Java skills. This has been a barrier to entry to the IBM Domino community. IBM has transformed the product to the IBM Digital Experience platform – and it’s not just a name change! With the inclusion of the Script Portlet & IBM Portal on Cloud option, it’s time to look again. We will show you how to integrate your XPages applications, Bluemix and even Microsoft SharePoint. We will show content re-purpose without migration. If you are looking for a single point of integration for all your apps, this session is for you!
What the App? : A Modernization Strategy for Your Business ApplicationsJohn Head
Presented at IBM Connect 2016: It's 2016 – your application portfolio is being reviewed and scrutinized. Email and application platforms are being separated. Users' expectations of their work experiences are higher than ever. But you're invested in your Notes & Domino applications – what do you do? Looking through the lens of IBM ESS solutions, we will answer that question by providing a roadmap and experiences to help you choose the best path. We will deep dive into the five aspects of Application Modernization: User Experience, Social, Cloud, Mobile, & Modern Workflow. See demos of actual application transformations and the impact they have within an organization. Learn how new functionality in the products will make your journey easier.
The Cloud and You - the 'as a service' disruption you can't ignoreJohn Head
In any discussion about cloud, there are lots of buzzwords being thrown out by analysts and vendors. "Digital Transformation", "Democratization of IT", "Citizen Developer", and many more. Add in the 'as a Service" explosion and it is hard to make heads and tails over what will add value to your business. This session will cut through the hype and help bring a reality check to how the Cloud can help you. This session is for everyone: Administrator, Developer, IT Executive, or Business User. Plan on leaving with a deeper understanding and ideas of where you can take advantage.
IBM Digital Experience 2015 - APPLICATION MODERNIZATION IN THE DIGITAL EXPERI...John Head
Application Modernization is the hottest buzzword in the IT world today. For many, it means the migration and
transformation of an old application to a modern platform and emerging technologies. With Digital Experience solutions, means much more. Application Modernization is about taking what consumers expect from cutting edge mobile experiences, websites and applications – Slick User Experience, Modern Workflow, Mobile Support, Social and Cloud, and applying it to the enterprise space. This session will look at these five areas and apply them to WebSphere Portal and the
IBM Digital Experience solutions. Examples will highlight how and why focusing each of these areas can have a positive impact and upside inside your organization and recommendations on how to apply Application Modernization.
Intuit Quickbase Empower 2015 - Finish Strong: SUCCESSFULLLY ROLLING OUT YOUR...John Head
Session given by John Head & Ken Lamey at Inbtuit Quickbase Empower 2015 in Chicago, IL on May 28th, 2015. Session abstract: You have built that killer application that perfectly meets the demands of your business users. Now what? Now is the time to finish strong and plan for a successful rollout. In this session, the PSC team will equip you with information and guidance to successfully roll out your application for maximum benefit. You'll walk away with the skills to develop a strong communication plan, improve user adoption, gather user feedback, train users, and track their usage throughout the rollout.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
4. What is Social Selling?
“Sales technique that starts via social networking
sites such as Facebook and Twitter.”
or
“Replacing traditional selling methods with social
tools and techniques”
or
“Building pipelines using social tools”
5. What is Social Selling?
NO
“Sales technique that starts via social networking
sites such as Facebook and Twitter.”
or
“Replacing traditional selling methods with social
tools and techniques”
or
“Building pipelines using social tools”
6. Social Selling ?
“Social selling is a sales technique, leveraging social media, to get and
maintain a 360 degree picture of the clients and their influencer on an
ongoing basis. It allows sales people to manage and maintain 5 times as
many active customers compared to traditional techniques. Social selling
allows an average sales person to become a top performer simply by
using tools and techniques that allows them to socialize in a way that was
only accessible to the top sales guard in the past.”
Axel Schultze, CEO of XeeMe and Chairman Social Media Academy
Read original post at http://www.fillthefunnel.com/social-selling-is-notfor-the-lazy/
7. Social Selling?
“A fool with a tool is still a fool.”
“Social selling is a misnomer. Social doesn’t sell.
People do. Now Social Prospecting I can get behind.”
Trish Bertuzzi, President of The Bridge Group
“A fool using Social Selling is still broke.”
Miles Austin, FilltheFunnel.com
8. How I See Social Selling
Social Selling is
• Providing the sales person with more
intelligence.
• Reacting to the change in customer behavior and
selling process
• Allowing sales professionals to be more nimble
• Leverage ‘Social Capital into Closed Business’
9. Social Selling in the Real World
Social Selling allows me to:
• Track
• Organize
• Respond
Roughly 5 times faster than without the following
tools.
10. My Sales Process: Being a Thought Leader
The keys to my sales success:
1. Focused content that supports my sales goals
1. i.e. focus on mobile = mobile content
2. Building a personal brand around being a thought leader
1. Blogging
2. Speaking
3. Recognized Expert i.e. IBM Champion
11. Thought Leadership through Content
To be a thought leader, you need content.
The Social Selling process for me starts with content.
All content needs a home.
Facebook and Twitter are not content repositories.
12.
13.
14. Social Sites Support Content
• Your social sites should support the distribution
and conversations around your content
• Engagement around content is as important as
the content itself
15.
16.
17. Personal vs. Corporate Presence
• Having a personal and a corporate voice helps
with the sales process.
• If you have a marketing team, let them build the
corporate strategy content. You can share/reuse.
• Build your own content to fit the theme, but
needs to be in your own ‘voice.’
18.
19.
20.
21.
22.
23.
24. How do I manage all these social
conversations?
• Balancing content sharing and response is
incredibly important.
• Responding to a Facebook post is not a reason to
miss a meeting.
• Leverage tools that allow you to publish, share,
and communicate on your schedule
25.
26. Sharing Content on a Schedule
• Don’t share everything as you read it.
• Publish content on your schedule.
• HootSuite allows you to easily schedule when
posts should be made.
• Besides my blog, I do this with everything.
• Tip: Share one item every hour.
27.
28. What about listening?
• Part of social selling is having intelligence about
your customers.
• Here are the tools I use to enable that
intelligence difference.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38. Leveraging Your Network
1. Find ways to leverage your network to reshare
your content.
2. Retweets, Like, Share, etc. brings your content to
others outside your immediate network.
3. Find ways that work best for you
39.
40. Social Selling Final Thoughts
1. Social Selling is not about ‘being social’
2. Create your own content and syndicate it using
your brand
3. Use social tools to monitor and discovery what
your customers want
4. Your customers are using social tools to monitor
you