Why being authentic helps your customers to trust you

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People don't really trust brands anymore... But people are more likely to trust you if they find you authentic. If people trust you, they more likely to become a loyal customer. Authenticity is what is REAL, TRUE or GENUINE. Doing something solely for profit considered inherently inauthentic (why consumers often perceive brands as inauthentic). Why is authenticity so important to people? We search for meaning through consumption – our desire for authentic brands is about our own desire to be authentic. Consumers immerse themselves in what they believe to be authentic experiences, to reinforces our desired sense of self. The transferal of authenticity onto an object or experience validates the authenticator as well as the subject. This process is called self-authentication, which revitalises self-meaning and enhances our wellbeing. If we feel like we're being our real selves, then we're happier. Makes sense, right?

Marketing

3
WHAT IS AUTHENTICITY?
There are multiple interpretations of
authenticity, such as: real, honest,
truthful, ‘integrity, actual, genuine,
essential, verified and sincere
Authenticity is foundation for building
trust which is a driver of customer loyalty.

4
MULTIPLE FORMS OF AUTHENTICITY
01 02 03
The projection of one’s own
beliefs, expectations and
perspectives onto an entity.
Becoming true to one’s self,
being one’s own, and not being
what others expect.

While optimizing your overall strategy to remain on digital marketing trend is smart, the unwavering fact remains - acquiring and maintaining customers is based on trust. A simple concept that is by no means easy to achieve. Please join us for our upcoming webinar with Wpromote, to explore how your brand can gain, maintain and retain trust throughout the customer lifecycle. Attendees at this session will learn: -The connection among trust, brand advocacy and loyalty -Examples of customer success stories -Actionable insights and best practice

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BYB Marketing - Brand Yourself Better

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BYB Marketing - Brand Yourself Better

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BYB Marketing - Brand Yourself Better

Price is perhaps the most crucial aspect of the marketing mix to determine whether customers make the purchase. If priced too low, you lose profitability. Priced too high, customers will choose a competitor. This article discusses several pricing strategies that businesses can use to get it right. Price is based on research, experience, and understanding of the market, to calculate a price expected to be profitable and sell enough volume to be sustainable as a business. Price also must stand its ground against alternative options from competitors. Pricing is at the core of marketing strategy, being one of the original ‘4Ps’ of the Marketing Mix. Changing core marketing strategies and new product development is expensive and time-consuming, but the price is very flexible, and business can change it according to the needs of the situation. Price is the most adjustable aspect of the marketing mix, allowing a business to quickly respond to marketplace changes. For customers, price is often the most crucial factor of their purchase decision. Businesses use price as a differentiating factor to set them apart from competitors and to target a segment of customers. Your price reflects your positioning in the market. Pricing helps create your brand identity. These slides discuss twelve ways a business can price their products or services.

How to encourage customer loyalty to increase your profits

BYB Marketing - Brand Yourself Better

In this slideshow, we explore what loyalty is and how it relates to your relationships with customers. The mass-marketing approaches of the ’60s and ’70s ignored the role of customer loyalty as an important parameter of marketing activities. There has long been a shift from this transaction based-approach into a relationship-based strategy. The focus changes from acquisition to retention. The new goal is to enhance customer loyalty by focusing on the lifetime value of existing customers, considered just as important as attracting new customers. Loyalty is the maintenance of trust in a person, a party, an institution; which fosters strong feelings of support or allegiance. An individual has a sense of belonging to a relationship. In business, this feeling of loyalty a customer feels with a brand or business yields a deeply held commitment for consistent future consumption.

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BYB Marketing - Brand Yourself Better

Consumers are alert to the intentions of marketers. As people grow up, they learn to recognise the persuasive attempts of marketing, developing what we call persuasion knowledge. Persuasion is the act of trying to modify a person’s attitude and beliefs toward a certain topic. In marketing, persuasion theory suggests attitude measurement predicts consumer behaviour. Persuasion Knowledge is how consumers “cope” with these persuasion attempts, and “beliefs about the tactics that advertisers and marketers use to try to persuade them” (Boush, Friestad & Rose, 1994) It is important for marketers to understand persuasion and how the customer reacts to persuasive efforts.

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BYB Marketing - Brand Yourself Better

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A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

FullSail: HOF - Presentation Phil Pallen

travisomalana

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

DMF Portfolio Piece Smart Goals - Artist Management.docx

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Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

May 2024 - VBOUT Partners Meeting Group Session

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Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

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Why being authentic helps your customers to trust you

2. AUTHENTICITY Recent data indicates that 85% of shoppers consider authenticity an important aspect when making a purchasing decision. Brand trust has declined over recent years, because of a contrast between the promises made by brands and what they deliver. Consumers are becoming more doubtful of brand claims, and want honesty and transparency.

3. 3 WHAT IS AUTHENTICITY? There are multiple interpretations of authenticity, such as: real, honest, truthful, ‘integrity, actual, genuine, essential, verified and sincere Authenticity is foundation for building trust which is a driver of customer loyalty.

4. 4 MULTIPLE FORMS OF AUTHENTICITY 01 02 03 The projection of one’s own beliefs, expectations and perspectives onto an entity. Becoming true to one’s self, being one’s own, and not being what others expect.

5. 5 OBJECTIVE AUTHENTICITY o o

6. 6 CONSTRUCTED AUTHENTICITY o o o o

7. 7 o o o AUTHENTICITY OF THE SELF

8. o o o AUTHENTICITY FOR MARKETERS

9. Daniel Hopper Marketing Specialist, BYB MARKETING @Brand Yourself Better 50 weeks of 50 marketing topics