Managing reputation - LEWIS PR
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This document discusses reputation management for brands and companies. It notes that communication is now cyclical and instant due to social media, giving consumers power. It advises that to manage reputation, companies should listen, engage, and respond on social media and other online channels. When a crisis occurs, companies need to gather facts quickly and be transparent, showing compassion to maintain trust.
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Managing reputation - LEWIS PR
- 4. Speed kills truth Twitterers Bloggers Journalists Accountants Lawyers Historians Truth Media is less concerned with fact, more with a ‘good’ story eg the fall of Arthur Andersen, climate change, WMD, etc Speed
- 5. Visual Video Animation Photos Infographics Advertising Social marketing Brochures Monitoring Brandwatch Meltwater Buzz Chatterscope.com Sources SlideShare Qwiki Wikipedia Online Landing pages E-mailers Blogs Virals Apps E-Books Events Sponsorship Speaker programme Social networking #trends Bookmarking Message PR News Story Feature Analysis Comments In Depth
- 6. Against objectives Where it’s relevant To inform decisions What is reputation management? Listen Talk Engage Measure BRANDS What are people saying? Where are they saying it? Who are they saying it to? Join in with conversations Respond to questions Share information Build relationships Make it online & f2f Ask questions
- 14. Any questions?