How do lawyers use social media?

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We surveyed 245 lawyers to find out how they use social media in the workplace, which social media channels they prefer, and whether they find it to be a powerful lead generator.

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How do lawyers use social media?

  1. 1. Lawyers and Social Media
  2. 2. Lawyers and Social Media We surveyed 245 UK lawyers to find out about their social media habits. Source: Google Consumer Surveys run between 06/05/2015 and 26/05/2015
  3. 3. Yes 37% Occasionally 24% Never 39% HAVE YOU BEEN ASKED BY WORK TO USE SOCIAL MEDIA?
  4. 4. While the majority of lawyers surveyed have been asked to use social media in the workplace, it seems that there is still a strong trend among law firms to underestimate social media. Yes 37% Occasionally 24% Never 39% HAVE YOU BEEN ASKED BY WORK TO USE SOCIAL MEDIA?
  5. 5. 0 5 10 15 20 25 Which social media channels do you prefer to use for work? Facebook Linkedin Twitter Google + Youtube Mootis None/Other %
  6. 6. Facebook, Linkedin and Twitter dominate, while newcomer Mootis is making waves…. % 0 5 10 15 20 25 Which social media channels do you prefer to use for work? Facebook Linkedin Twitter Google + Youtube Mootis None/Other
  7. 7. No Yes DO YOU FIND SOCIAL MEDIA EFFECTIVE FOR GENERATING LEADS?
  8. 8. No Yes DO YOU FIND SOCIAL MEDIA EFFECTIVE FOR GENERATING LEADS? While the majority of lawyers surveyed found social media a powerful lead generator, with 31% having directly found clients through it, 45% did not see it as a lead generator.
  9. 9. No Yes DO YOU FIND SOCIAL MEDIA EFFECTIVE FOR GENERATING LEADS? While the majority of lawyers surveyed found social media a powerful lead generator, with 31% having directly found clients through it, 45% did not see it as a lead generator. However, out of that 45%, 87% had either only been asked occasionally, or not at all, by their workplace to use social media. This suggests that their lack of success might be in part due to not attempting to use social media or not having a good social media strategy in place.
  10. 10. When used properly, social media is a powerful lead generator Law firms need to embrace social media and not only encourage their lawyers to use it, but also provide them with proper training.
  11. 11. CONCLUSIONS We recommend using a tool such as Passle to create authentic and timely content on a regular basis, and disseminating it across the internet. Content creation makes using social media much easier as you have something to contribute to the conversation! http://passle.net

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