SlideShare a Scribd company logo

KickApps SF Summit - "Creating a Coherent social strategy with open leadership", by Charlene Li

•Download as PPT, PDF•
•
K
KickApps

This is one of the speaker presentations from the spring session of summit,"Social Media in the Enterprise", held in San Francisco. This event is sponsored by KickApps and Akamai. You can find the video of this speaker at http://www.kickapps.com/engage/

BusinessTechnology
1 of 41
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals
A culture of sharing
[object Object]
[object Object]
[object Object]
[object Object],LinkedIn in Lotus Notes Service Cloud w/social
[object Object],Demographic Geographic Psychographic Behavioral Socialgraphics
[object Object],Curating Producing Commenting Sharing Watching
[object Object],Source: Global Wave Index Wave 12 Trendstream.net, January 2010 United States South Korea Brazil United Kingdom Curating <1% <1% <1% <1% Producing 26.1% 53.1% 52.7% 21.1% Commenting 34.4% 76.2% 54.0% 31.9% Sharing 63.0% 64.6% 79.3% 61.8% Watching 78.1% 89.3% 89.3% 78.9%
[object Object]
[object Object],Richard Edelman has been blogging since 2004.
[object Object]
[object Object]
[object Object]
[object Object]
[object Object],People behind the account use CoTweet and keep banker hours
[object Object]
[object Object]
[object Object]
[object Object],Steve Bendt & Gary Koelling
Barry Judge CMO of Best Buy
“ I was so relieved when it was over— it was just two sentences to get started.”
[object Object],6.8 million emails sent instead of 1,000 test
[object Object],Examine your 2010 goals Pick one where open and social can have an impact
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Spreadsheets for call calculations available at open-leadership.com
[object Object],Description Year 1 Year 2 Year 3 Number of original customers 10,000 5,000 3,500 Gross profit of purchases $400,000 $200,000 $140,000 Cost of acquisition/retention $150,000 $25,000 $17,500 Net profit $250,000 $175,000 $122,500 Lifetime value per customer $74.89 Value of referrals $30,000 $45,906 $45,287 Value of insights $10,000 $5,438 $4,080 Value of support $5,438 $8,156 $6,120 Value of ideas $2,000 $1,000 $1,000 Net profit $297,438 $235,500 $178,986 Lifetime value per customer $101.48
[object Object],Find more fans with large networks Encourage fans to make more referrals
[object Object],Pessimist Optimist Collaborative Independent
[object Object],Ideally, you should be at “4.0” for launch. Area of opportunity.
[object Object]
[object Object],Can you add value? Evaluate the purpose Respond in kind & share Thank the person Unhappy Customer? Dedicated Complainer ? Comedian Want-to-Be? Negative Positive Yes No Do you want to respond? No Response No Yes Take reasonable action to fix issue and let customer know action taken Are the facts correct? Gently correct the facts No No No Yes Are the facts correct? Does customer need/deserve more info? Yes Explain what is being done to correct the issue. Yes Is the problem being fixed? Yes Let post stand and monitor. No Yes No Yes Yes Assess the message
[object Object]
[object Object]
Create Sandbox Covenants
[object Object],[object Object],[object Object],[object Object]
Thank you Charlene Li [email_address] charleneli.com/blog Twitter: charleneli For slides, send an email to slides@altimetergroup.com For more information & to buy the book visit open-leadership.com
About Us Altimeter Group is a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design. Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com.

Recommended

Charlene Li's Presentation from Buzz2010
Charlene Li's Presentation from Buzz2010Charlene Li's Presentation from Buzz2010
Charlene Li's Presentation from Buzz2010Lindy Dreyer
 
Personal Branding For Tech Executives
Personal Branding For Tech ExecutivesPersonal Branding For Tech Executives
Personal Branding For Tech ExecutivesTodd Nilson
 
Socialize: Monetizing Social Media - Ian Schafer
Socialize: Monetizing Social Media - Ian SchaferSocialize: Monetizing Social Media - Ian Schafer
Socialize: Monetizing Social Media - Ian SchaferMediabistro
 
KD Paine - Are We Engaged Yet? How to Develop Your Engagement Metric
KD Paine - Are We Engaged Yet? How to Develop Your Engagement MetricKD Paine - Are We Engaged Yet? How to Develop Your Engagement Metric
KD Paine - Are We Engaged Yet? How to Develop Your Engagement MetricInfluence People
 
Herding cats part 2
Herding cats part 2Herding cats part 2
Herding cats part 2Joe Edwards
 
Atlanta Social Media Club presentation on "Open Leadership"
Atlanta Social Media Club presentation on "Open Leadership"Atlanta Social Media Club presentation on "Open Leadership"
Atlanta Social Media Club presentation on "Open Leadership"Charlene Li
 
The social business - The Fails and Successes
The social business - The Fails and Successes The social business - The Fails and Successes
The social business - The Fails and Successes MOI Global
 
Social Media for Events
Social Media for EventsSocial Media for Events
Social Media for EventsJoe Edwards
 

Recommended

Charlene Li's Presentation from Buzz2010
Charlene Li's Presentation from Buzz2010Charlene Li's Presentation from Buzz2010
Charlene Li's Presentation from Buzz2010Lindy Dreyer
 
Personal Branding For Tech Executives
Personal Branding For Tech ExecutivesPersonal Branding For Tech Executives
Personal Branding For Tech ExecutivesTodd Nilson
 
Socialize: Monetizing Social Media - Ian Schafer
Socialize: Monetizing Social Media - Ian SchaferSocialize: Monetizing Social Media - Ian Schafer
Socialize: Monetizing Social Media - Ian SchaferMediabistro
 
KD Paine - Are We Engaged Yet? How to Develop Your Engagement Metric
KD Paine - Are We Engaged Yet? How to Develop Your Engagement MetricKD Paine - Are We Engaged Yet? How to Develop Your Engagement Metric
KD Paine - Are We Engaged Yet? How to Develop Your Engagement MetricInfluence People
 
Herding cats part 2
Herding cats part 2Herding cats part 2
Herding cats part 2Joe Edwards
 
Atlanta Social Media Club presentation on "Open Leadership"
Atlanta Social Media Club presentation on "Open Leadership"Atlanta Social Media Club presentation on "Open Leadership"
Atlanta Social Media Club presentation on "Open Leadership"Charlene Li
 
The social business - The Fails and Successes
The social business - The Fails and Successes The social business - The Fails and Successes
The social business - The Fails and Successes MOI Global
 
Social Media for Events
Social Media for EventsSocial Media for Events
Social Media for EventsJoe Edwards
 
Brooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on TwitterBrooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on TwitterAutumn Quarantotto
 
Social Analytics Suck
Social Analytics SuckSocial Analytics Suck
Social Analytics SuckJoe Edwards
 
Social Media and ROI: B2B Roundtable Slides Apr 24 2010
Social Media and ROI: B2B Roundtable Slides Apr 24 2010Social Media and ROI: B2B Roundtable Slides Apr 24 2010
Social Media and ROI: B2B Roundtable Slides Apr 24 2010Creation
 
Social Media Starter Kit
Social Media Starter KitSocial Media Starter Kit
Social Media Starter KitJanine Wegner
 
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012Joakim Nilsson
 
5 tips for sales success through social media
5 tips for sales success through social media5 tips for sales success through social media
5 tips for sales success through social mediaJoe Edwards
 
Newsflash, Marketers Can Still Achieve Success With Organic: An Overview
Newsflash, Marketers Can Still Achieve Success With Organic: An OverviewNewsflash, Marketers Can Still Achieve Success With Organic: An Overview
Newsflash, Marketers Can Still Achieve Success With Organic: An OverviewFalcon.io
 
Social mediaroi
Social mediaroiSocial mediaroi
Social mediaroiFrank Macinsky
 
Are We Engaged Yet: How to Develop Your Engagement Metric
Are We Engaged Yet: How to Develop Your Engagement MetricAre We Engaged Yet: How to Develop Your Engagement Metric
Are We Engaged Yet: How to Develop Your Engagement MetricInfluence People
 
Digital summit social media measurement
Digital summit social media measurementDigital summit social media measurement
Digital summit social media measurementKami Watson Huyse, APR
 
Getting Digital Webinar 3: Tracking Impact
Getting Digital Webinar 3: Tracking ImpactGetting Digital Webinar 3: Tracking Impact
Getting Digital Webinar 3: Tracking ImpactHannah Rudman
 
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...Social Fresh Conference
 
Analyze, Influence and Engage Your Customer - v1.7
Analyze, Influence and Engage Your Customer - v1.7Analyze, Influence and Engage Your Customer - v1.7
Analyze, Influence and Engage Your Customer - v1.7Colter Bowman | Google Partner
 
Expanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherExpanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
 
Strategic Social Media Management March 2010
Strategic Social Media Management March 2010Strategic Social Media Management March 2010
Strategic Social Media Management March 2010Kami Watson Huyse, APR
 
Measuring the ROI of Social Selling
Measuring the ROI of Social SellingMeasuring the ROI of Social Selling
Measuring the ROI of Social SellingKissmetrics on SlideShare
 
Freshly squeezed beyondave
Freshly squeezed beyondaveFreshly squeezed beyondave
Freshly squeezed beyondaveMichael Blowers
 
What I've Learnt from Social Media Listening
What I've Learnt from Social Media ListeningWhat I've Learnt from Social Media Listening
What I've Learnt from Social Media ListeningJoe Edwards
 
How to measure: Beyond the AVE
How to measure: Beyond the AVEHow to measure: Beyond the AVE
How to measure: Beyond the AVEChartered Institute of Public Relations
 
Unraveling the Mystery of Social Media ROI
Unraveling the Mystery of Social Media ROIUnraveling the Mystery of Social Media ROI
Unraveling the Mystery of Social Media ROIPaul Gillin
 
Brandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesBrandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDCSally Falkow
 

More Related Content

What's hot

Brooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on TwitterBrooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on TwitterAutumn Quarantotto
 
Social Analytics Suck
Social Analytics SuckSocial Analytics Suck
Social Analytics SuckJoe Edwards
 
Social Media and ROI: B2B Roundtable Slides Apr 24 2010
Social Media and ROI: B2B Roundtable Slides Apr 24 2010Social Media and ROI: B2B Roundtable Slides Apr 24 2010
Social Media and ROI: B2B Roundtable Slides Apr 24 2010Creation
 
Social Media Starter Kit
Social Media Starter KitSocial Media Starter Kit
Social Media Starter KitJanine Wegner
 
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012Joakim Nilsson
 
5 tips for sales success through social media
5 tips for sales success through social media5 tips for sales success through social media
5 tips for sales success through social mediaJoe Edwards
 
Newsflash, Marketers Can Still Achieve Success With Organic: An Overview
Newsflash, Marketers Can Still Achieve Success With Organic: An OverviewNewsflash, Marketers Can Still Achieve Success With Organic: An Overview
Newsflash, Marketers Can Still Achieve Success With Organic: An OverviewFalcon.io
 
Are We Engaged Yet: How to Develop Your Engagement Metric
Are We Engaged Yet: How to Develop Your Engagement MetricAre We Engaged Yet: How to Develop Your Engagement Metric
Are We Engaged Yet: How to Develop Your Engagement MetricInfluence People
 
Digital summit social media measurement
Digital summit social media measurementDigital summit social media measurement
Digital summit social media measurementKami Watson Huyse, APR
 
Getting Digital Webinar 3: Tracking Impact
Getting Digital Webinar 3: Tracking ImpactGetting Digital Webinar 3: Tracking Impact
Getting Digital Webinar 3: Tracking ImpactHannah Rudman
 
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...Social Fresh Conference
 
Expanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherExpanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
 
Strategic Social Media Management March 2010
Strategic Social Media Management March 2010Strategic Social Media Management March 2010
Strategic Social Media Management March 2010Kami Watson Huyse, APR
 
Freshly squeezed beyondave
Freshly squeezed beyondaveFreshly squeezed beyondave
Freshly squeezed beyondaveMichael Blowers
 
What I've Learnt from Social Media Listening
What I've Learnt from Social Media ListeningWhat I've Learnt from Social Media Listening
What I've Learnt from Social Media ListeningJoe Edwards
 
Unraveling the Mystery of Social Media ROI
Unraveling the Mystery of Social Media ROIUnraveling the Mystery of Social Media ROI
Unraveling the Mystery of Social Media ROIPaul Gillin
 

What's hot (20)

Brooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on TwitterBrooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on Twitter
 
Social Analytics Suck
Social Analytics SuckSocial Analytics Suck
Social Analytics Suck
 
Social Media and ROI: B2B Roundtable Slides Apr 24 2010
Social Media and ROI: B2B Roundtable Slides Apr 24 2010Social Media and ROI: B2B Roundtable Slides Apr 24 2010
Social Media and ROI: B2B Roundtable Slides Apr 24 2010
 
Social Media Starter Kit
Social Media Starter KitSocial Media Starter Kit
Social Media Starter Kit
 
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012
 
5 tips for sales success through social media
5 tips for sales success through social media5 tips for sales success through social media
5 tips for sales success through social media
 
Newsflash, Marketers Can Still Achieve Success With Organic: An Overview
Newsflash, Marketers Can Still Achieve Success With Organic: An OverviewNewsflash, Marketers Can Still Achieve Success With Organic: An Overview
Newsflash, Marketers Can Still Achieve Success With Organic: An Overview
 
Social mediaroi
Social mediaroiSocial mediaroi
Social mediaroi
 
Are We Engaged Yet: How to Develop Your Engagement Metric
Are We Engaged Yet: How to Develop Your Engagement MetricAre We Engaged Yet: How to Develop Your Engagement Metric
Are We Engaged Yet: How to Develop Your Engagement Metric
 
Digital summit social media measurement
Digital summit social media measurementDigital summit social media measurement
Digital summit social media measurement
 
Getting Digital Webinar 3: Tracking Impact
Getting Digital Webinar 3: Tracking ImpactGetting Digital Webinar 3: Tracking Impact
Getting Digital Webinar 3: Tracking Impact
 
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
Cross Channel Story Tellers for Social Marketers - Lindzee McCain - Social Fr...
 
Analyze, Influence and Engage Your Customer - v1.7
Analyze, Influence and Engage Your Customer - v1.7Analyze, Influence and Engage Your Customer - v1.7
Analyze, Influence and Engage Your Customer - v1.7
 
Expanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherExpanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive Together
 
Strategic Social Media Management March 2010
Strategic Social Media Management March 2010Strategic Social Media Management March 2010
Strategic Social Media Management March 2010
 
Measuring the ROI of Social Selling
Measuring the ROI of Social SellingMeasuring the ROI of Social Selling
Measuring the ROI of Social Selling
 
Freshly squeezed beyondave
Freshly squeezed beyondaveFreshly squeezed beyondave
Freshly squeezed beyondave
 
What I've Learnt from Social Media Listening
What I've Learnt from Social Media ListeningWhat I've Learnt from Social Media Listening
What I've Learnt from Social Media Listening
 
How to measure: Beyond the AVE
How to measure: Beyond the AVEHow to measure: Beyond the AVE
How to measure: Beyond the AVE
 
Unraveling the Mystery of Social Media ROI
Unraveling the Mystery of Social Media ROIUnraveling the Mystery of Social Media ROI
Unraveling the Mystery of Social Media ROI
 

Similar to KickApps SF Summit - "Creating a Coherent social strategy with open leadership", by Charlene Li

Brandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesBrandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDCSally Falkow
 
Tips and Techniques to Measure Social Media Measurement 2009
Tips and Techniques to Measure Social Media Measurement 2009Tips and Techniques to Measure Social Media Measurement 2009
Tips and Techniques to Measure Social Media Measurement 2009guest344639
 
Learning from listening
Learning from listeningLearning from listening
Learning from listeningBob Barker
 
Social Listening in Practice: Social Selling
Social Listening in Practice: Social SellingSocial Listening in Practice: Social Selling
Social Listening in Practice: Social SellingBrandwatch
 
Developing & Measuring Open Leadership Strategies
Developing & Measuring Open Leadership StrategiesDeveloping & Measuring Open Leadership Strategies
Developing & Measuring Open Leadership StrategiesCharlene Li
 
Why PR Graduates Should Master Social Media Strategy
Why PR Graduates Should Master Social Media StrategyWhy PR Graduates Should Master Social Media Strategy
Why PR Graduates Should Master Social Media StrategySally Falkow
 
The Social Media ROI Playbook
The Social Media ROI PlaybookThe Social Media ROI Playbook
The Social Media ROI PlaybookSocial Samosa
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it RightSally Falkow
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSymbio Agency Ltd
 
The Landscape of Influencer Marketing in 2017
The Landscape of Influencer Marketing in 2017The Landscape of Influencer Marketing in 2017
The Landscape of Influencer Marketing in 2017Ogilvy Consulting
 
Social Media : The Future of PR
Social Media : The Future of PRSocial Media : The Future of PR
Social Media : The Future of PRSally Falkow
 
NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309Sarah Hofstetter
 
Social Media Measurement Master Class
Social Media Measurement Master ClassSocial Media Measurement Master Class
Social Media Measurement Master ClassMarcus Vannini
 
Building Effective Social Media Strategies - Customer Experience event, Enige...
Building Effective Social Media Strategies - Customer Experience event, Enige...Building Effective Social Media Strategies - Customer Experience event, Enige...
Building Effective Social Media Strategies - Customer Experience event, Enige...3seven9
 
Engagement: the key to social media success in 2010
Engagement: the key to social media success in 2010Engagement: the key to social media success in 2010
Engagement: the key to social media success in 2010Sally Falkow
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business StrategySt. Thomas University (CA)
 
Radian6 at Be2campEast
Radian6 at Be2campEastRadian6 at Be2campEast
Radian6 at Be2campEastBe2camp Admin
 
Organic Masterclass: How to Measure & Report
Organic Masterclass: How to Measure & ReportOrganic Masterclass: How to Measure & Report
Organic Masterclass: How to Measure & ReportFalcon.io
 
Webinar Social Selling for Sales Teams
Webinar Social Selling for Sales TeamsWebinar Social Selling for Sales Teams
Webinar Social Selling for Sales TeamsDoble Group, LLC
 

Similar to KickApps SF Summit - "Creating a Coherent social strategy with open leadership", by Charlene Li (20)

Brandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesBrandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & Strategies
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDC
 
Tips and Techniques to Measure Social Media Measurement 2009
Tips and Techniques to Measure Social Media Measurement 2009Tips and Techniques to Measure Social Media Measurement 2009
Tips and Techniques to Measure Social Media Measurement 2009
 
Learning from listening
Learning from listeningLearning from listening
Learning from listening
 
Social Listening in Practice: Social Selling
Social Listening in Practice: Social SellingSocial Listening in Practice: Social Selling
Social Listening in Practice: Social Selling
 
Developing & Measuring Open Leadership Strategies
Developing & Measuring Open Leadership StrategiesDeveloping & Measuring Open Leadership Strategies
Developing & Measuring Open Leadership Strategies
 
Why PR Graduates Should Master Social Media Strategy
Why PR Graduates Should Master Social Media StrategyWhy PR Graduates Should Master Social Media Strategy
Why PR Graduates Should Master Social Media Strategy
 
The Social Media ROI Playbook
The Social Media ROI PlaybookThe Social Media ROI Playbook
The Social Media ROI Playbook
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it Right
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
 
The Landscape of Influencer Marketing in 2017
The Landscape of Influencer Marketing in 2017The Landscape of Influencer Marketing in 2017
The Landscape of Influencer Marketing in 2017
 
Social Media : The Future of PR
Social Media : The Future of PRSocial Media : The Future of PR
Social Media : The Future of PR
 
NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309
 
Social Media Measurement Master Class
Social Media Measurement Master ClassSocial Media Measurement Master Class
Social Media Measurement Master Class
 
Building Effective Social Media Strategies - Customer Experience event, Enige...
Building Effective Social Media Strategies - Customer Experience event, Enige...Building Effective Social Media Strategies - Customer Experience event, Enige...
Building Effective Social Media Strategies - Customer Experience event, Enige...
 
Engagement: the key to social media success in 2010
Engagement: the key to social media success in 2010Engagement: the key to social media success in 2010
Engagement: the key to social media success in 2010
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business Strategy
 
Radian6 at Be2campEast
Radian6 at Be2campEastRadian6 at Be2campEast
Radian6 at Be2campEast
 
Organic Masterclass: How to Measure & Report
Organic Masterclass: How to Measure & ReportOrganic Masterclass: How to Measure & Report
Organic Masterclass: How to Measure & Report
 
Webinar Social Selling for Sales Teams
Webinar Social Selling for Sales TeamsWebinar Social Selling for Sales Teams
Webinar Social Selling for Sales Teams
 

More from KickApps

Sports 2.0 webinar 0802v.22
Sports 2.0 webinar 0802v.22Sports 2.0 webinar 0802v.22
Sports 2.0 webinar 0802v.22KickApps
 
KickApps for WebSphere Commerce: Extending Brand Experiences
KickApps for WebSphere Commerce: Extending Brand ExperiencesKickApps for WebSphere Commerce: Extending Brand Experiences
KickApps for WebSphere Commerce: Extending Brand ExperiencesKickApps
 
KickApps SF Summit - "Open Remarks on where we stand in the world of social m...
KickApps SF Summit - "Open Remarks on where we stand in the world of social m...KickApps SF Summit - "Open Remarks on where we stand in the world of social m...
KickApps SF Summit - "Open Remarks on where we stand in the world of social m...KickApps
 
KickApps SF Summit - "Your brand is not my friend" by Alan Wolk
KickApps SF Summit - "Your brand is not my friend" by Alan WolkKickApps SF Summit - "Your brand is not my friend" by Alan Wolk
KickApps SF Summit - "Your brand is not my friend" by Alan WolkKickApps
 
KickApps SF Summit - "Dell's thoughts on Social Leadgen", by Heather Bernett
KickApps SF Summit - "Dell's thoughts on Social Leadgen", by Heather BernettKickApps SF Summit - "Dell's thoughts on Social Leadgen", by Heather Bernett
KickApps SF Summit - "Dell's thoughts on Social Leadgen", by Heather BernettKickApps
 

More from KickApps (6)

Sports 2.0 webinar 0802v.22
Sports 2.0 webinar 0802v.22Sports 2.0 webinar 0802v.22
Sports 2.0 webinar 0802v.22
 
KickApps for WebSphere Commerce: Extending Brand Experiences
KickApps for WebSphere Commerce: Extending Brand ExperiencesKickApps for WebSphere Commerce: Extending Brand Experiences
KickApps for WebSphere Commerce: Extending Brand Experiences
 
KickApps SF Summit - "Open Remarks on where we stand in the world of social m...
KickApps SF Summit - "Open Remarks on where we stand in the world of social m...KickApps SF Summit - "Open Remarks on where we stand in the world of social m...
KickApps SF Summit - "Open Remarks on where we stand in the world of social m...
 
KickApps SF Summit - "Your brand is not my friend" by Alan Wolk
KickApps SF Summit - "Your brand is not my friend" by Alan WolkKickApps SF Summit - "Your brand is not my friend" by Alan Wolk
KickApps SF Summit - "Your brand is not my friend" by Alan Wolk
 
Ka sf
Ka sfKa sf
Ka sf
 
KickApps SF Summit - "Dell's thoughts on Social Leadgen", by Heather Bernett
KickApps SF Summit - "Dell's thoughts on Social Leadgen", by Heather BernettKickApps SF Summit - "Dell's thoughts on Social Leadgen", by Heather Bernett
KickApps SF Summit - "Dell's thoughts on Social Leadgen", by Heather Bernett
 

Recently uploaded

2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 

Recently uploaded (20)

2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 

KickApps SF Summit - "Creating a Coherent social strategy with open leadership", by Charlene Li

  • 1.
  • 2.  
  • 3.  
  • 4.
  • 5. A culture of sharing
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Barry Judge CMO of Best Buy
  • 25. “ I was so relieved when it was over— it was just two sentences to get started.”
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 39.
  • 40. Thank you Charlene Li [email_address] charleneli.com/blog Twitter: charleneli For slides, send an email to slides@altimetergroup.com For more information & to buy the book visit open-leadership.com
  • 41. About Us Altimeter Group is a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design. Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com.

Editor's Notes

  1. Starbucks has a site where people can make suggestions on how they should improve. The key difference is that the suggestions are public, and people can vote for their favorite suggestions. Here’s an example of automatic ordering. Note that there is a status update here “Under Review”.
  2. Best assets – employees Blue shirt nation