Jason Douglas from Spyder Trap Online Marketing presented on using social media for businesses. He defined social media, discussed key social media platforms like Facebook, Twitter, YouTube and LinkedIn, and why businesses should use social media to create online presence, engage customers, and improve SEO. He emphasized measuring ROI by determining investments, objectives, metrics to track like interactions and tone of voice, and how these impact leads, sales and brand awareness. Keys to success include integrating social media with other marketing and having realistic goals and commitment. He solicited questions but did not provide specific examples of businesses successfully using social media.

1. Welcome to Twin Cities Thursday Happy Hours “Happy Hour Social Media Talk”

2. Thanks to Our Sponsors!Thanks for Donations!

3. Social Media For BusinessesPresented by: Jason Douglas Online Marketing Manager, Spyder Trap Online Marketing Twitter: @jasondouglas; @spyder_trap Email: jdouglas@spydertrap.com

4. Social Media For BusinessRecent survey says: small businesses (100 or fewer employees) using social media:25% of small businesses have found social networking sites useful for developing leads14% of respondents said they are using social networking for information or business advice(Tech Journal South)Social media can be scary for someIt’s an unknown; different than the normSocial Media For Business

5. OverviewDefinitionOverview of key channelsWhy use social media?The big question… Businesses using social media successfullySocial Media For Business

6. What is social media?Definition: “A category of sites that is based on user participation and user-generated content.”searchenginewatch.comSocial Media For Business

7. Key Players in Social Mediaa social networking service for high school, college, university, corporate, non-profit, military and geographic communitiessocial networking and micro-blogging service that enables its users to send and read other users' updatesa video sharing website on which users can upload and share videosSocial Media For Business

8. Key Players in Social Mediabusiness-oriented social networking sitefree and open-source blog publishing application Social Media For Business

9. Why use social media?Create or increase online presenceEngage with fans/evangelists/criticsSearch Engine Optimization (SEO)/Inbound LinksEnhance your company’s brand/imageHumanize your company brand/imageBuzzFocus groupsPossibilities are endlessSocial Media For Business

10. The BIG question… How do you measure ROI in social media? Social Media For Business

11. How to measure ROI in social mediaFirst: determine your investmentSecond: observe, listen and monitorThird: state your objective(s) for each channelFourth: pin down what you want to trackFifth: track resultsSocial Media For Business

12. How to measure ROI in social mediaDetermine Your InvestmentNote: sites are free to useEmployee timeSetupManagementMaintenance/updatesOngoing educationAgency/Firm feesSocial Media For Business

13. How to measure ROI in social mediaObserve, listen, and monitorShare of voiceTone of voiceCreate action/reaction planMake business decisions based on informationSocial Media For Business

14. How to measure ROI in social mediaDetermine the Objective(s)Increase visibilityCreate new conversationIncrease share of voiceImprove tone of voiceCustomer service channelLeads and salesSocial Media For Business

15. How to measure ROI in social mediaDetermine what and how to measure:MetricShare of Voice/MentionsInteractionsTone of VoiceSupport IssuesMeasurementIncrease/Decrease

16. Increase/Decrease

17. Positive/Negative

18. Increase/Decrease

19. Solved/UnsolvedWhat this can effectBrand equity lead generationsalesbrand awarenessnew customerscustomer loyaltySocial Media For Business

20. Social Media For BusinessKeys to success:Integration with all marketing effortsRealistic objective(s)Commitment to the causeTracking Social Media For Business

21. Social Media For BusinessWho is using social media well?Social Media For Business

22. Social Media For BusinessSocial Media For Business

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24. Social Media For BusinessSocial Media For Business

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27. Questions? Comments?Thank You!Jason DouglasOnline Marketing Manager, Spyder Trap Online MarketingTwitter: @jasondouglas; @spyder_trapEmail: jdouglas@spydertrap.comSocial Media For Business