A coach's role is to have meaningful conversations with others to help them achieve their goals and dreams through asking key questions, celebrating successes, providing encouragement, and ensuring accountability. The GROW model is used which stands for Goal, Reality, Options, and Way Forward to help set goals, understand the current situation, brainstorm options, and commit to a plan of action. The coaching process involves starting with a preferred future, uncovering facts and feelings, brainstorming options together, and helping the client commit to and plan out next steps.