Kenny Hiller is a student at Full Sail University studying Sports Marketing and Media, with an expected graduation date of September 2021. His goal is to become the General Manager of the Golden State Warriors. He has experience as a student assistant coach in high school and currently works as a team manager for the Chico Superkats ABA basketball team. Hiller is building his professional network and skills through online courses to help him achieve his career goals in sports management.

1. PERSONAL BRAND EXPLORATION
Kenny Hiller
Project & Portfolio I: Week 3
October 18, 2019

2. My name is Kenny Hiller and I am enrolled in the
Sports Marketing and Media program at Full Sail
University. My expected graduation date is
approximately September of 2021. I am from
Northern California. I was honored at Burney High
School for as an honorary Student Assistant Coach
because with my genetic disorder I could no longer
play sports. I was a three-time athlete in High School
and played Football, Basketball, and Baseball. My
Junior year I could no longer play so I was a Student
Assistant Coach for all three sports. I graduated in
2010 with an honor of being a Student Assistant
Coach and moving on to be an Assistant Coach after
High School. I began to attend Full Sail in early 2019.
Shortly after I got a job with the Chico Superkats,
which is an ABA Basketball Team, while I completed
my Sports Marketing and Media degree. After
graduation I hope to find a job with the Golden
State Warriors and move my way up to the Front
Office.
IDENTITY

3. PROFESSION
Potential Job Titles:
• General Manager
• Assistant Coach
• Sports Media
Hero Archetype -
Showing that hard work leads
to success. Being the leader
that the team looks up to for
inspiration.

4. • DEMOGRAPHICS: 70% Male,
35-40 years old, Predominately
White, Single, College Educated,
Located on the West Coast.
• PSYCHOGRAPHICS: Enjoys the
athletic industry, art and
entertainment, understand the
dynamics of teamwork.
• IDEAL AUDIENCE MEMBERS:
Jaziel Velez, Recruiter at Golden
State Warriors, Brittany Kelley.
Senior Recruiter at ESPN, Nicole
Adams, Human Resources
Coordinator at Oakland Raiders.
Recruiters & Hiring Managers at Golden State Warriors, ESPN, and Oakland
Raiders
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Assistant Team Manger at the Golden State
Warriors.
‣ Connect with, and send a follow up
promotional email to, 25 Golden State
Warriors team members on LinkedIn by
July 28, 2021.
Mid Term: (2027)
• To become an Assistant Coach at the Golden
State Warriors.
‣ To build my leadership skills and based
on these skills get promoted to an
Assistant Coach.
Long Term: (2045)
• Get promoted to the General Manager of the
Golden State Warriors.
‣ Build leadership, networking skills, and a
strong reputation.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 78%
Adobe Creative Suite 52%
Time Management 65%
Sports Knowledge 85%
SOFTHARD
Microsoft Excel 65%
Video Analysis 75%
Instructing 55%
Public Speaking 40%
SOFTHARD

7. I will always put my best foot forward and
do my best. I will use my leadership skills to
lead the team to success.
PROMISE

8. CREDENTIALS
Work Experience:
• 1 year being a team manager
• 10+ years of customer service
Education:
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2022)
Awards:
• Honorary Student Team Manager

9. COMPETITION
Sam Coleman
Industry Experience:
• Was an Assistant Football Coach
at Arroyo Grande High School.
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Being an Assistant Football Coach showed him
the fundamentals about leading a team.
Skills and Proficiencies:
• No skills shown.
Kenny Hiller
Overall Online Presence:
• Less than 100 connections, banner image is
customized, amateur headshot, detailed profile,
no articles published, has not been active on
social media in a few months, URL is customized
• Grade: Average, 60 out of 100
Industry Experience:
• 2 months being a Team Manager
for the Chico Superkats.
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Being a Team Manager to an ABA Basketball
team.
Skills and Proficiencies:
• Customer Service
• Sales
• Mobile Devices
Overall Online Presence:
• Less than 20 connections, banner image not
customized, amateur headshot, no articles
published, no social media accounts shown, URL
not customized
• Grade: Poor, 30 out of 100

10. COMPETITION
Kirk Lacob
Industry Experience:
• 10 years of General Manager
experience
Education:
• Science, B.A.
• Science, Technology and Society at Stanford
University
Skills and Proficiencies:
• No skills listed.
Kenny Hiller
Overall Online Presence:
• 500+ connections, banner image not yet
customized, polished headshot, detailed profile
summaries, one recommendation, URL not yet
customized
• Grade: Average, 60 out of 100
Industry Experience:
• 2 months being a Team Manager
for the Chico Superkats.
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Being a Team Manager to an ABA Basketball
team.
Skills and Proficiencies:
• Customer Service
• Sales
• Mobile Devices
Overall Online Presence:
• Less than 20 connections, banner image not
customized, amateur headshot, no articles
published, no social media accounts shown, URL
not customized
• Grade: Poor, 30 out of 100

11. BRAND POSITION
If at first you don’t succeed try try again.
KENNY HILLER

12. NETWORKING & MARKETING
Industry Events & Organizations
• Sacramento Kings Hiring Event
‣ August 24, 2019 | Sacramento, CA
• Golden State Warriors Hiring Event
‣ June 22 or June 24 2019 | San Francisco, CA
‣ August 17, 2019 | Chico, CA
Digital Marketing
• Primary Content: Tryout videos, practice photos, game
film.
• Primary Tools: FB and Instagram - post tryout videos,
and practice photos on these platforms; LinkedIn -
network with industry professionals.
• Website: Full Sail digital portfolio site to showcase
school work; use blog to show videos and photos that I
took of the games, tryouts, and practices.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am seeking a General Manager that I could look
up to and learn from.
Formal Education
• Complete Sports Marketing & Media, B.S. by
expected graduation date in 2022
Technical Skills
• Learning Digital Business Analysis - lynda.com,
2020
• Creating Screen Capture Training - Lynda.com,
2020
• Performing Database Queries - lynda.com, 2020
Soft Skills
• Elearning Essentials: Instructional Designs -
Lynda.com, Sept. 2020
• Executive Presence on Video Conference Calls
- Lynda.com, Oct. 2020
• Impromptu Speaking - Lynda.com, Nov. 2021

14. Kenny Hiller
You know how many teams struggle to work
together? Well, what I do is use my leadership skills to provide
groups with exercises that bring them together and allow them to trust each
other. In fact, after providing this team building my team has become
number 1 in the league.
“

15. REFERENCES
Chen, J. (2019, March 4). Introducing yourself and speaking up. Retrieved October 19, 2019,
from https://www.linkedin.com/learning/executive-presence-on-video-conference-calls/
introducing-yourself-and-speaking-up.
Elearning Essentials: Instructional Design. (n.d.). Retrieved October 19, 2019, from https://
www.linkedin.com/learning/elearning-essentials-instructional-design.
Kirk Lacob. (n.d.). Retrieved October 19, 2019, from https://www.linkedin.com/in/kirk-lacob-
b7b87a6/.
Schinkten, O. (2018, August 23). Video editing software. Retrieved October 19, 2019, from
https://www.linkedin.com/learning/creating-screen-capture-training/video-editing-software.
Summary Report for: 27-2022.00 - Coaches and Scouts. (n.d.). Retrieved October 19, 2019, from
https://www.onetonline.org/link/summary/27-2022.00.
Sam Coleman. (n.d.). Retrieved October 19, 2019, from https://www.linkedin.com/in/
samallyncoleman/.