SOP Library is a collection of various SOPs (also known as Standing Operating Procedures) that make carrying out digital marketing tasks easier by providing clear instructions.
SOP Library will assist you in executing business procedures consistently and efficiently every time, regardless of who is doing them.
With an SOP library, you may delegate the work to anyone on your team, saving you from having to handle everything yourself. A well-documented SOP library acts as a guide map, guiding you to where you want to go.
The Clickminded SOP library is off-the-street ready, which means anyone with a basic understanding of computers can follow the steps and complete the task.
The Clickminded SOP library details each step you need to follow to complete the activities at hand without any difficulties. To use this SOP or execute any of the activities in this SOP library, you do not need any technical skills. If you have new team members, provide them the SOP library so you can save time onboarding them.
The Clickminded SOP library includes:
SOP Recipes
Analytics & Tracking SOPs
Content Marketing SOPs
Sales Funnel SOPs
Email Marketing SOPs
Operations SOPs
Paid Acquisition SOPs
SEO SOPs
Social Media SOPs
We cover in-depth every digital platform activity you need to perform. Our SOPs also come with professional templates and tools to make everything sorted out for you.
We don't stop there; if you require a new SOP for a similar subject, simply fill out the form on our SOP library page and tell us what SOP you'd like to have added to the library. We'll create the SOP you proposed to us.
We update our SOP library with every update on the platforms you are working on so that you don’t get stuck at any point whatsoever.
SOP library has made our work so much easier. We hope this SOP Library makes things easier and more accessible for you too.
Solid standard operating procedures (SOP) are critical for business success. It clearly describes how to complete digital marketing activities for your company and clients.
The Clickminded Agency Growth SOP Toolkit contains over 40 easy-to-follow SOPs and professional templates that anybody can execute.
We designed the agency growth toolkit to change the way you do business. You should get this toolkit if you want to scale your business operations.
The Clickminded Agency Growth SOP Toolkit helps agencies streamline operations, provide new services, manage teams, and train employees quickly and efficiently.
This toolkit will save you time and effort by assisting you in quickly developing internal procedures and systemizing your business processes.
This toolkit covers all major CRM platforms like WordPress, Shopify, Squarespace, wix.com, and custom platforms.
You can get the interactive version of this checklist by creating an account with Process Street and copying the Website Launch Checklist from the examples section.
Inside Process Street you can edit the checklist as you wish, track the progress and collaborate with you team.
(includes Voice SEO) you can call it a Modern SEO Guide Share it with your team or your boss. They will thank you
Want to customize it and share it? I have an editable word document, leave a comment or send a DM, as always would love ❤️ to share it with you :)
https://www.webmarketingacademy.in/seo-audit-template-pdf-word-free-download-sample-seo-report/
This is the slideshow that I made to follow along in my Facebook Ads Course. I decided to upload it for everybody to take advantage of.
If you are interested in learning more about my Facebook Ads Masterclass head to
https://course.rds.marketing
Solid standard operating procedures (SOP) are critical for business success. It clearly describes how to complete digital marketing activities for your company and clients.
The Clickminded Agency Growth SOP Toolkit contains over 40 easy-to-follow SOPs and professional templates that anybody can execute.
We designed the agency growth toolkit to change the way you do business. You should get this toolkit if you want to scale your business operations.
The Clickminded Agency Growth SOP Toolkit helps agencies streamline operations, provide new services, manage teams, and train employees quickly and efficiently.
This toolkit will save you time and effort by assisting you in quickly developing internal procedures and systemizing your business processes.
This toolkit covers all major CRM platforms like WordPress, Shopify, Squarespace, wix.com, and custom platforms.
You can get the interactive version of this checklist by creating an account with Process Street and copying the Website Launch Checklist from the examples section.
Inside Process Street you can edit the checklist as you wish, track the progress and collaborate with you team.
(includes Voice SEO) you can call it a Modern SEO Guide Share it with your team or your boss. They will thank you
Want to customize it and share it? I have an editable word document, leave a comment or send a DM, as always would love ❤️ to share it with you :)
https://www.webmarketingacademy.in/seo-audit-template-pdf-word-free-download-sample-seo-report/
This is the slideshow that I made to follow along in my Facebook Ads Course. I decided to upload it for everybody to take advantage of.
If you are interested in learning more about my Facebook Ads Masterclass head to
https://course.rds.marketing
If your company needs to submit a Facebook Marketing Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2SuPvpP
Black Hat SEO (The Complete Guide) - Chase ReinerChase Reiner
This Black Hat SEO tutorial is meant for informational purposes only. In no way do I endorse or recommend you implement any of these techniques.
It’s my hope that by learning how black hat seo is done, you will know what not to do and what to watch out for with competitors.
Black Hat SEO Tactics We Cover:
PBN’s
Keyword Stuffing
Paid Links
Social Signal Hacking
Purchasing Reviews
Content Scraping
OG Data Hacking
Blog Comment Spam
Paid Indexing Sites
Referral Spam
DDOSING & Malware Injection
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for.
Some features on our onpage optimization report:
We provide optimization advice for specific Search Engines
We Determine ideal keyword density for your target keywords
Analyzes keyword optimization of each HTML element
We give you a general analysis of keyword use
We outline problem areas on your pages
We compare your page with your 10 top-ranking competitors
We evaluate competitors' on-page optimization strategy
We outline HTML-code element that you optimize right now
In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO.
This is one of the SEO reports you get when we perform a website SEO order for your business website.
You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/.
To your SEO Sucess
SEO Traffic
The Complete Facebook Business Manager GuideCoursenvy.com
What is Facebook Business Manager? You can manage ad accounts, Facebook business pages, and the people who work on them — all in one place! Business Manager is a Facebook tool that helps organize and manage your business. https://www.coursenvy.com/the-complete-facebook-business-manager-guide
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
5 growth marketing strategies your business needs in 2019Ariba Niaz
The world is approaching about 200 million companies around the world! It is very difficult to commence your target audience in this huge competition!
To stand-out between your competitors, you need to think OUT OF THE BOX!
If your company needs to submit a Facebook Marketing Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2SuPvpP
Black Hat SEO (The Complete Guide) - Chase ReinerChase Reiner
This Black Hat SEO tutorial is meant for informational purposes only. In no way do I endorse or recommend you implement any of these techniques.
It’s my hope that by learning how black hat seo is done, you will know what not to do and what to watch out for with competitors.
Black Hat SEO Tactics We Cover:
PBN’s
Keyword Stuffing
Paid Links
Social Signal Hacking
Purchasing Reviews
Content Scraping
OG Data Hacking
Blog Comment Spam
Paid Indexing Sites
Referral Spam
DDOSING & Malware Injection
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for.
Some features on our onpage optimization report:
We provide optimization advice for specific Search Engines
We Determine ideal keyword density for your target keywords
Analyzes keyword optimization of each HTML element
We give you a general analysis of keyword use
We outline problem areas on your pages
We compare your page with your 10 top-ranking competitors
We evaluate competitors' on-page optimization strategy
We outline HTML-code element that you optimize right now
In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO.
This is one of the SEO reports you get when we perform a website SEO order for your business website.
You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/.
To your SEO Sucess
SEO Traffic
The Complete Facebook Business Manager GuideCoursenvy.com
What is Facebook Business Manager? You can manage ad accounts, Facebook business pages, and the people who work on them — all in one place! Business Manager is a Facebook tool that helps organize and manage your business. https://www.coursenvy.com/the-complete-facebook-business-manager-guide
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
5 growth marketing strategies your business needs in 2019Ariba Niaz
The world is approaching about 200 million companies around the world! It is very difficult to commence your target audience in this huge competition!
To stand-out between your competitors, you need to think OUT OF THE BOX!
Starting the process of planning the redesign of your website and feeling overwhelmed about where to start? Learn how to plan your website step-by-step like a pro.
13 Tried and True Growth Hacking StrategiesWishpond
This slidedeck will break down 13 specific strategies we've used (or seen used) to great effect to grow business online. Lead generation, lead nurturing, site optimization, it's all here and more.
If you are ready to start your own dating site, this manual is for you. This dating startup guide includes advices on how to create a dating website, how to make first settings, how to promote it, attract new visitors and make users come back. Having an idea of a future website is only a small part of the ordeal. It is a long journey from starting a dating website to making it popular. We hope this manual will be helpful to you.
http://www.osiaffiliate.com/ecommerce-marketing-guide/ - This guide will show you how you can increase traffic, leads, and sales for your ecommerce business. It walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. So whether you're a mom and pop shop or the next Amazon, our actionable guide has you covered.
An easy way to get more, relevant website traffic. There's so much advice and information about SEO, here is one tactic I recommend doing now if you aren’t doing it already. If you’re having trouble figuring out where to start with SEO, this can be your first step.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
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Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
1. Click here to get the most up-to-date version of this SOP
How to create a Lead Generation
Landing Page
Last Updated / Reviewed: August 4th, 2021
Execution Time: 2-4 hours
Goal: To create a fully functional lead generation landing page.
Ideal Outcome: You have a high-converting, well-researched, fully functional, and
tested landing page for your lead generation campaigns that works on all devices,
integrates with your analytics platforms and grows your email subscribers.
Prerequisites or requirements:
■ A Google Tag Manager account: If you don’t have one you can follow SOP 004
for WordPress, SOP 065 for Shopify, SOP 066 for Squarespace.
■ Facebook Pixel and Facebook Ads Account: If you don’t have the Facebook
Pixel, you can follow SOP 005 (or SOP 068 specifically for Shopify). If you don’t
have a Facebook Ads account, you can follow SOP 010.
■ Google Analytics: If you don’t have Google Analytics, you can follow SOP 009 (or
SOP 067 specifically for Shopify).
■ Some chapters of this SOP require a SEMrush and Instapage account.
Why this is important: Landing pages are usually the best way to convert new leads.
Where this is done: In your landing page builder and Google Sheets.
When this is done: Every time you need a landing page created.
Who does this: The person responsible for content marketing and/or funnels.
2. Click here to get the most up-to-date version of this SOP
● Spying on your competitor’s landing pages and ads
Note: You don’t need a paid SEMrush account to follow this SOP but the number
of reports you can run will be limited. In order to fully follow this SOP, you will
need to create a free SEMrush account which allows you to get 10 extra
requests.
Note 2: If you don’t have a paid account with SEMrush, follow this SOP very
closely or run the risk of running out of reports before you are able to complete
the SOP.
1. Go to https://www.semrush.com/
2. Type your competitor’s URL and click ‘Start Now’:
a. Note: If you are prompted with the message ‘You’ve reached your
SEMrush limit’:
i. Type in the email address you would want your SEMrush account
to be connected to → Enter a password for your account → Click
‘Register’.
Note: There is no need to confirm your email for now, you will have
access to the extra reports straight away.
3. Scroll down to the ‘Landing Pages’ section (in your SEMrush dashboard, it is
under Domain Analytics → Display Advertising) and click ‘View full report.’
3. Click here to get the most up-to-date version of this SOP
a. Note: If you don’t see any landing pages in that section it might be that
your competitor is not big enough to be detected by SEMrush, they are not
advertising online, or they just started, and the data isn’t there yet.
4. Make sure you are applying the filters correctly:
a. Note: For this example, “United States” and “Apple mobile” were selected.
You should select the filters that make sense in your case.
i. If you don’t know which ones to select, pick the country where you
are advertising to and leave “All Devices” selected.
4. Click here to get the most up-to-date version of this SOP
5. You will see a table with your competitor’s landing pages, click the blue arrow
button on a landing page to see how it looks live.
a. If there are a lot of landing pages and you are unable to go through them
all at this moment:
i. Sort by ‘Ads’ by clicking on that column header and analyze the top
3 landing pages.
ii. Sort by ‘Days Seen’ and analyze the top 3 landing pages.
6. On the top click the “Ads” tab
5. Click here to get the most up-to-date version of this SOP
7. You will see the ads that are driving traffic to your competitor’s website, and you
are able to filter the type of ads you want to analyze:
8. Take note of what your competitor’s offers are, how they position themselves,
and how they promote their landing pages.
● Clearly defining your landing page’s message
1. Open the Landing Page Creation Spreadsheet that accompanies this SOP.
2. Fill out the initial description of this landing page:
a. Internal Name: The name you want to give to this landing page inside
your organization.
i. Note: This name should be kept consistent across all your reports
and tools. It should be clear enough so that it is easier to find with a
simple search, or to understand what the landing page is about by
simply reading it.
ii. Note 2: If you don’t have a naming convention yet, you can use:
6. Click here to get the most up-to-date version of this SOP
1. [Serial Number] - [Funnel Stage] - [Landing page goal] -
[Some words to summarize what this page is about]
b. Version: The version of the landing page this document refers to. If you
want to document a landing page change, make a copy of the current
document and increase the version number.
c. Publish Date: The date when this landing page will be published while it’s
in a draft. Once the landing page is published this date should reflect the
actual publish date in case they don’t match.
d. Responsible: Who is responsible for making sure this landing page is
delivered.
e. Task URL: If you use a project management tool like Asana, link to the
task here.
f. Status:
i. Planning Stage: While the Landing Page Creation Spreadsheet is
being worked on and not all aspects are clearly defined.
ii. Design Stage: Usually follows the “Planning Stage”, at this stage
the page is clearly defined, and the Web Designer is working on it.
iii. Ready to Publish: Traditionally follows the “Design Stage”, there
might be some reasons why it wasn’t published yet (e.g.: the
planned release date is in the future).
iv. Published: The landing page is live.
v. Unpublished: The landing page is completed and was published at
some point in the past, but it is not live at the moment.
g. URL: The URL where this landing page will be/is available.
h. Title: The title for the landing page. This is seen by your users, and it will
be the title that will be indexed by Search Engines.
i. Note: The spreadsheet will alert you if your meta-description is too
long. If that is the case, you might want to shorten it below 160
characters.
i. Meta description: The meta description for this page. This will be visible
in the search engines results page.
7. Click here to get the most up-to-date version of this SOP
i. Note: The spreadsheet will alert you if your meta-description is too
long. If that is the case, you might want to shorten it below 320
characters.
j. Indexed by Search Engines: If you want this page to be indexed by
Search Engines select ‘Yes’.
i. Note: If your page is only going to be live for a few days or if this is
a private landing page that you only want users who have been
given the link to access it, you will want to select “No”.
k. Canonical URL:
i. If you selected ‘Indexed by Search Engines: No’: You don’t need to
fill this field.
ii. If you selected ‘Indexed by Search Engines: Yes’:
1. If you will have multiple variations of this landing page that
are extremely similar in content and purpose: Insert the URL
of your main page.
2. If you will only create one landing page version for this offer:
Insert the URL of this landing page, it will be the same as the
one defined before.
l. Favicon: Insert the URL of your ‘Favicon’.
i. Note: If you don’t know the URL of your Favicon, typically you can
find it by navigating to the path /favicon.ico of your domain.
1. Example: https://www.clickminded.com/favicon.ico
3. Fill out the social section:
a. Facebook/G+ Sharing: Title: This is the title that will be displayed when
your visitors share your page on Facebook or G+.
i. Note: By default, the spreadsheet will copy the title of your landing
page.
b. Facebook/G+ Sharing: Description: This is the description that will be
displayed when your visitors share your page on Facebook or G+.
i. Note: By default, the spreadsheet will copy the description of your
landing page.
8. Click here to get the most up-to-date version of this SOP
c. Facebook/G+ Sharing: Image: This is the image that will be displayed
when your visitors share your page on Facebook or G+.
i. Note: The recommended image size for Facebook is at least
1200x630 pixels. Images can be up to 8MB in size. Some cropping
might occur when shared on other social networks.
d. Twitter Description: This is the text that you want to be used by default if
the user tweets the page using the sharing buttons.
i. Note: The spreadsheet will alert you if your twitter description is too
long. If that is the case, you might want to shorten it below 280
characters (or 140 characters for some landing page builders).
4. Fill out the targeting section:
a. Persona: The persona(s) this landing page is aimed at.
i. Note: If there are no personas defined input the target customer
segment. (e.g.: Entrepreneur, CEO of small startup, etc.)
b. Buyer’s Journey Stage: The stage of the buyer’s journey this landing
page is aimed at.
i. TOFU: Top of Funnel / Awareness
ii. MOFU: Middle Funnel / Consideration
iii. BOFU: Bottom Funnel / Conversion
c. User intent: When the user arrives on your landing page, what is he
expecting to find? Usually, the Ad or the link that took the user to the page
promises a specific offer.
i. Example: “Getting a 50$ off coupon”, “Getting a free emoji cheat
sheet to use with Facebook Ads”, “Getting a free trial”.
d. Traffic Source: How is the traffic being driven to this page?
i. Example: Facebook Ads, SEO, etc.
e. Landing Page Goal: What do you want the user to do on this page? What
is the action you want the user to perform?
i. Example: Purchase the product. Sign Up for the newsletter.
Request a quote.
5. Fill in the Landing Page Elements section:
9. Click here to get the most up-to-date version of this SOP
a. Headline: This is the headline that will be on your landing page. If you
don’t have a headline, you can leave it blank.
i. Note: It is highly recommended to use headlines. Only in very rare
cases, it is OK not to have a headline.
ii. Note 2: Confirm that the headline:
1. Captures the user's attention and interest.
2. Introduces the user to what you are offering on the page or
why it is relevant to them.
b. Sub-headline: This is the sub-headline that will be on your landing page.
Goes below the headline. If you don’t have a sub-headline, you can leave
it blank.
i. Note: The sub-headline typically will elaborate on the headline.
After you’ve caught the user’s attention with your headline you
might want to get more granular here.
c. Bullet points: Insert your bullet points here.
i. Note: The bullet points should highlight the benefits of your offer,
product, or service. Bullet-points should be short and clear.
1. Example:
• Updated for 2018
• Downloadable / Printable PDF
d. Form fields: The form fields the user needs to fill on this page.
i. Note: Minimize the fields as much as possible. Typically for every
field that is added to the page a decrease in conversion rate is
expected.
ii. Remember: You can always further segment your leads once you
have their contact information, either by interacting personally or by
creating automated workflows that will enrich the user profile by
progressively asking for more information as users consume your
offers and move down the funnel.
e. Call-to-action: The text that will be on the form submission button.
i. Note: Avoid dull call-to-actions such as ‘Submit’. Your call to action
should start with a verb (Example: ‘Enroll’, ‘Download’, ‘Request’,
‘Get’) and should be very short (not more than 5 words).
1. Example: ‘Download Your Guide Now’
10. Click here to get the most up-to-date version of this SOP
ii. Note 2: The Landing Page Spreadsheet Template will alert you if
you are missing a CTA.
f. Trust/Authority Elements: The assets that you can leverage today that
will demonstrate to the user that your brand can be trusted, and that other
users recommend it.
i. Note: These elements are recommended in almost all cases, but
especially if:
1. Your brand is not recognized or trusted by the users that you
are going to be bringing to that page.
2. You’re asking the user to commit to you at a higher level
than the one he might be comfortable with.
a. Example: Selling a high-ticket product to a user that
has not had any transaction with you in the past.
Asking for the user’s phone number in the first
interaction.
ii. Note 2: If you are unsure on what elements you may want to use,
or may be used in your industry, refer back to the first chapter of
this SOP and analyze your competitor’s trust elements.
iii. Example of Trust/Authority Elements:
1. Real testimonials from your customers or from other users
that received that offer.
2. Brands your business has worked with.
3. Media outlets where your brand has been featured in.
4. Number of clients that currently use your product or service.
5. If your business requires a license, your license number, or
certifications it features.
6. Any other asset that you can leverage that will increase the
user’s confidence in your brand.
g. Guarantee: If you offer a guarantee to your customers type it out here.
h. Personalized Elements: If your landing page is going to feature any kind
of personalization, describe it here.
i. Example: “Our emoji list features local emojis, we've got
{Personalization: Visitor’s city} specific emojis. Check them out.”
1. Note: Make sure your landing page builder supports this
feature or that you have the technical capabilities to
implement this feature.
11. Click here to get the most up-to-date version of this SOP
i. Time-restrictions: If your offer is time-restricted describe it here.
i. Example: ‘Available for the next 3 days only.’
j. Copy Document: If your landing page will feature any additional copy
aside from the elements that are on this spreadsheet, link to your Google
Docs here.
k. Images: If you want to feature images on your landing page, link to them
here.
i. Note: Make sure your images are relevant to what you are
communicating on the landing page.
ii. Remember: Adding unnecessary/irrelevant images will both
decrease page speed and divert the user’s attention from what you
are trying to communicate. Every image must have a clear purpose.
l. Videos: If you want to feature videos on your landing page, link to them
here.
i. Note: Make sure your videos are relevant to what you are
communicating on the landing page.
ii. Remember: Adding unnecessary/irrelevant videos will both
decrease page speed and divert the user’s attention from what you
are trying to communicate. Every video must have a clear purpose.
m. Logo: The URL of the logo that will be used on this landing page.
⃞ Designing your landing page using Instapage
Note: This SOP will use Instapage as a landing page builder. If you don’t have a
landing page builder yet, you can sign up with Instapage here, they offer a 14-day
free trial (credit card is required). The Core plan will fit most needs, but if you are
considering doing A/B testing or more easily do landing page personalization
(covered on this SOP) you should select the Optimizer plan.
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Note 2: There are several other solutions available that might fit your needs as well.
Traditionally, their interfaces should be similar, and you should be able to generally
follow this SOP with another landing page builder.
1. Go to your Instapage Dashboard by clicking here and logging in to your account.
2. Navigate to ‘Landing Pages’ in the left sidebar and click ‘Create Page’.
3. ‘Select a Layout’ based on the purpose of your landing page.
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4. Select the layout (template) from the list that best fits your purpose by clicking on
its image.
a. Note: Your landing page general look and feel should mimic the one you
are using on your ads as much as possible, and both should fit your brand
image.
b. Note 2: Make sure the template you select already accommodates your
needs (if you have a video, select one that has a placeholder for a video, if
you have testimonials, select one that already has a testimonial section,
etc.).
5. Paste the internal name that you have defined on the previous section of this
SOP. → Click ‘Continue’.
a. Note: If you are presented with a tutorial, you can either go through it by
clicking “Next” or click “X” to close the popup.
6. Click the page name → ‘Search & Social’ → Paste the values from the
spreadsheet under ‘Search Engine Optimization’ → Click on the left arrow on the
top navigation menu.
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7. Scroll down → Fill in the fields under ‘Social’ → Paste the values from the
Spreadsheet → Click ‘Save’ at the bottom part.
8. Navigate away from ‘Search & Social’ and click the ‘Edit Design’ button.
9. Go through the Landing Page Creation Spreadsheet and delete all elements on
your landing page builder but are not on your ‘Landing Page Elements’ or
‘Checklist’ section.
a. Note: You can delete elements or ‘blocks’ by clicking on them and then
hitting the ‘trash can’ icon.
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10.Go through the Landing Page Creation Spreadsheet and add all elements to your
landing page builder that are on your ‘Landing Page Elements’ or ‘Checklist’
section but are not on the template you selected.
a. Note: You can add elements by clicking on the element you are looking for
on the left sidebar:
11.Arrange elements by dragging and dropping them to where you want them to be
and resize them by selecting the element and dragging it from the corner.
a. Remember: Clicking and double-clicking on an element will show you the
available options for that element.
b. Note: If you are unsure or don’t have a strong reason to change the order
of the landing page elements skip this step and leave them as they were
initially on the template.
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12.Open the Landing Page Creation Spreadsheet → Go through each line under the
‘Landing Page Elements’ section → Copy the values → Paste on Instapage on
the respective section. → Arrange and resize any elements that might be out of
place.
13.Click ‘Preview’ and check how your page looks on desktop.
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14.Open the Landing Page Creation Spreadsheet and on the “Design Checklist”
section make sure you are tackling the whole list.
15.If everything looks ok. On the top bar click ‘Mobile’:
a. Note: Even if you are not planning on promoting this page for mobile
devices you will want to make sure the mobile version is still functional.
Users may share that page on social networks or link to it online and if they
do that It is expected to see ’Mobile’ traffic incoming.
16.Arrange and resize your elements until it looks ok on mobile.
a. Note: It is likely that your page will look messy on mobile at this point.
17.Arrange and resize your elements.
18.Click ‘Preview’ and make sure your page looks ok on mobile:
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19.Open the Landing Page Creation Spreadsheet and on the ‘Design Checklist’, go
through every line and mark it as ‘Done’ if that is the case.
a. Note: Make sure all of them are valid both for the “Desktop” and the
“Mobile” version.
20.That’s it! Once you’ve gone through the whole spreadsheet, you’re ready to
publish your landing page.
⃞ Publishing your landing page using Instapage
Note: This SOP is focused on publishing on a WordPress blog. The process varies
slightly using a different CMS.
1. Click ‘Publish Experience’.
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2. Select how you’d like to publish the page.
Note: This SOP covers the WordPress publishing option.
a. If you are using WordPress or Drupal select it.
i. Note: If you haven’t configured the integration with Instapage, follow
this step-by-step guide:
1. WordPress: Here.
2. Drupal: Here.
b. If not, select the custom domain option and follow this guide here.
3. Click ‘Push page to WordPress’.
4. Click ‘Close’.
5. Open your blog’s WordPress Admin;
6. On the sidebar, click ‘Instapage’.
7. Click Add Page → Select the landing page you created. → Enter the URL of the
landing page (it was already defined on your Landing Page Creation
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Spreadsheet)
8. Click ‘Publish’.
9. That’s it! Your landing page should now be live, and you can view it by opening it
on your browser.
⃞ Setting up tracking
1. Check if you do not have Google Tag Manager running on your landing page
already.
a. Note: If you are unsure you can follow the process outlined on this SOP,
refer to the section ‘QA-ing your installation’.
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b. Note 2: If you already have Google Tag Manager installed on your website,
move on to step 4.
2. If Google Tag Manager is not running on your landing page follow the
instructions outlined here to set up Google Tag Manager.
a. Note: If you are not using Instapage, check with your landing page builder
platform if an integration is already available. It is usually available.
3. Make sure Google Tag Manager is running on your landing page now.
a. Note: If you are unsure you can follow the process outlined on this SOP,
refer to the section ‘QA-ing your installation’.
4. Make sure Google Analytics and the Facebook Pixel are running on your website
using Google Tag Assistant and the Facebook Pixel Helper extension.
a. Note: If you are unsure on how to test it you can follow the following SOPs:
i. Testing the Facebook Pixel: Here. (QA-ing the Facebook
Pixel)
ii. Testing Google Analytics: Here. (Verify your set up with
Google Tag Assistant)
5. Setup and test your conversion goals:
a. For Google Analytics: Follow the SOP here.
b. For Facebook Ads: Follow the SOP here.
⃞ Testing your landing page
1. Open the landing page on your browser.
2. Open the Landing Page Creation Spreadsheet and scroll down to the
Functionality Checklist section.
3. Mark all the lines accordingly as “Done” or “Not Required”.
Note: Usually all should be marked as “Done”, make sure you have a good
reason to mark one as “Not Required”.
a. Google Tag Manager: Mark as “Done” if you have Google Tag Manager
running on your landing page.
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i. Note: You can check if Google Tag Manager is running on your
website by following this SOP, refer to the chapter ‘QA-ing your
installation.’ If you don’t have Google Tag Manager on your
website, you can follow the steps detailed in the same SOP If you
are running a WordPress website.
b. Facebook Pixel Tag: Mark as done if you have the Facebook pixel on
your landing page.
i. Note: You can check if the Facebook pixel is on your landing page
by following this SOP, refer to the chapter ‘QA-ing the Facebook
Pixel’. If you don’t have the Facebook Pixel on your website you
can follow the steps detailed in the same SOP.
c. Facebook Conversion Tracking: Mark as done if you have the Facebook
conversion tracking on your landing page.
i. Note: You can check if the Facebook conversion tracking is
working properly on your landing page by following this SOP, refer
to the chapter ‘Check if conversions are being tracked properly’. If
you don’t have the Facebook Conversion Tracking implemented
on your website, you can follow the steps detailed in the same
SOP.
d. Google Analytics Tag: Mark as done if you have Google Analytics on
your landing page.
i. Note: You can check if you have Google Analytics on your landing
page by following this SOP, refer to the chapter ‘Verify your set up
with Google Tag Assistant’. If you don’t have Google Analytics
implemented on your website, you can follow the steps detailed in
the same SOP.
e. Google Analytics Conversion Tracking: Mark as done if you have
Google Analytics Conversion Tracking on your landing page.
i. Note: You can check if you have Google Analytics Conversion
Tracking on your landing page by following this SOP, refer to the
chapter ‘Testing your Google Analytics Goals’. If you don’t have
Google Analytics Conversion Tracking implemented on your
website, you can follow the steps detailed in the same SOP.
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f. Email Service Provider Integration: Mark as done if you have integrated
your ESP.
i. Note: If you are using Instapage and Mailchimp you can follow the
guide on how to do the integration here.
g. Form Submission: If you have tested submitting the form on the landing
page (both on desktop and mobile), and confirmed that the lead was
correctly recorded, mark it as ‘Done’.
h. 302 Redirect test: If you are running A/B tests, check if your tool is using
redirects to send users to the different versions. If it is, check if 302
Redirects are being used instead of 301 Redirects.
Note: you can check redirect types by following the testing section
of SOP 051.
i. Thank You Page Created: If you choose to send the users to a “Thank
you” page once they have submitted the form, mark as ‘Done’.
j. Spell Checked: If you have run your landing page through a spell checker
mark as ‘Done’.
k. Sharing Buttons: If you have shared your landing page on Facebook,
Google+, Twitter, and LinkedIn and the title, the image, and the description
look OK, mark it as ‘Done’.
l. Terms and Conditions: If you have the Terms and Conditions (or a link for
those) on your landing page, mark as ‘Done’.
m. Privacy Policy: You can turn on GPDR compliance under ‘Scripts and
GPDR’ on Instapage:
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If you have the Privacy Policy (or a link for it) on your landing page,
mark as ‘Done’.
n. Opt-in Checkbox: If legally required by the jurisdiction your business is
subject to, you might need to have a Checkbox for users to agree with the
Privacy Policy and/or Terms and Conditions before submitting the form.
o. Navigation removed: In almost all cases, removing the header navigation
(or any other navigation elements/links) from your landing page will result
in a better conversion rate.
p. Mobile Device Test: Perform the following test (ideally on both an Android
and an iOS device)
i. On an Android device:
i. Open the Chrome App
ii. Navigate to your landing page
iii. Scroll down to the bottom of the page and make sure
everything looks OK.
iv. Fill in the form and submit it.
v. Make sure everything works as intended.
ii. On an iOS device:
i. Open the Safari App.
ii. Navigate to your landing page.
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iii. Scroll down to the bottom of the page and make sure
everything looks OK.
iv. Fill in the form and submit it.
v. Make sure everything works as intended.
iii. If both tests were successful, mark it as ‘Done’.
q. Browser Compatibility Test: Perform the following test:
i. On your desktop browser navigate to
https://live.browserstack.com/
i. Note: You just need an email signup to access the
free plan. It is enough unless you mind having a few
minutes of wait time sometimes.
ii. Choose ‘Quick Launch’ to test how your landing page looks on
different browsers and devices. Click on each browser icon to
view. On the free plan, you only have 1 minute to view the page:
r. Speed Test: Perform the following test:
i. Navigate to https://tools.pingdom.com
ii. Enter your Landing Page’s URL → Select the location closer to
where your target audience is → Click “Start Test”
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iii. Once the test is finished, scroll down to see your results. Make
sure you have at least a performance grade of “B”, less than 5s
load time, and less than 4MB.
i. Note: If that is not the case, make sure your images
are optimized, and there are no images or videos that
you can remove from your landing page to make it
load faster.
iv. That’s it! If everything looks OK, mark it as ‘Done.’