Personal branding seems so hard, but it doesn't have to be. Ill show you how to personally brand yourself step-by-step without all the complications. Watch the YouTube video here: https://youtu.be/X_LUyOKYkkc

1. Your Personal Branding
Blueprint.
Instructor: MikeVolkin
F r e e l a n c e r M a s t e r c l a s s . c o m

2. Y o u r P e r s o n a l B r a n d i n g
B l u e p r i n t .
Get clear on how you are different and why someone should work with you; your website
communicates your brand to the world.
A u t h o r i t y
M a r ke t i n g
Establish yourself as an expert in your field. This is your opportunity to demonstrate your value. Even
if you’re new!You’ll get featured in lots of media with a great brand.
Make it easy for your prospective clients to see what you’re all about and to get excited about what
excites you. Bottom line, you’ll attract more clients.
B r a n d i n g
W h y B r a n d Yo u r s e l f ?

3. Y o u r P e r s o n a l B r a n d i n g
B l u e p r i n t .
Your Skills & Credentials:
What skills have you acquired throughout your life? What training, credentials, certifications, or
awards have you received?
Your Passions & Interests:
What industries and topics are you most interested in?What are you passionate about?
CoreValues & Beliefs:
What are some of your most important core values? What do you believe in? What do you stand for?
What do you stand against?
B u i l d a S t r o n g F o u n d a t i o n

4. Y o u r P e r s o n a l B r a n d i n g
B l u e p r i n t .
Your BrandVision:
What do you want to be known for? If you became known as the world’s go-to expert on XYZ topic,
what would that be?
Your Brand Mission:
Why do you want to build a personal brand? What is your purpose? Who do you want to influence?
What do you want to accomplish?
Your Brand Message:
What is the key message you want to communicate? What message do you want to consistently
reinforce in your content and in your marketing? If you could only give one piece of advice to your
audience, what would it be?
Your Brand Personality:
What are some of your personal characteristics and traits that you can weave into your brand? Do you
want to be perceived as very polished and professional, or perhaps more quirky and adventurous?
T h e n Yo u C a n D e v e l o p :

5. Y o u r P e r s o n a l B r a n d i n g
B l u e p r i n t .
Choose yourTarget Audience
One of the biggest mistakes you can make as you build a personal brand is trying to appeal to
everyone. In reality, not everyone is your ideal client.
• Demographics
• Desires/aspirations
• Pain points and challenges
Develop a Great Story
Stories hook people onYOU and why you do what you do.

6. Y o u r P e r s o n a l B r a n d i n g
B l u e p r i n t .
Create a Crazy Good Offer
Bring them into your network with an offer they can’t refuse.
Develop Content
It’s how people find out about, and learn about you.