This document discusses content marketing strategies and best practices. It recommends defining success metrics and measuring their results to evaluate what content is most effective. It also suggests starting with small, quick wins and integrating content marketing into company culture. Key roles in content marketing include editors to manage the schedule and voice, community managers to engage audiences, and content creators to develop text, images, audio and video. An editorial calendar can help plan content across various online platforms like blogs, Facebook and Twitter.

1. Content Marketing
By : Amin Ghasemi
AminGhasemi.com

2. What is content marketing?

3. Internet has Changed everything

4. Learning Content marketing

6. Measuring Success

7. Measuring Success
First : Define success
Second : Measure
Third : Evaluate

8. Evaluate
What Worked?
 What didn’t worked?

9. Company Culture

10. Integration

11. Think like a publisher

12. Content Marketing Plan

13. Where Do I Start Content Marketing?
Small wins
Effective and quick things

14. Online Platforms :

15. Blogging

16. Setting up Clear guidelines
 Rules
 What is Ok?
 What is Not Ok?
 Values
 Timelines

17. Teach Staff

19. Types of Contents
Little : Facebook, Twitter
Medium: Blog Post, Photo
essays
Large : Events , EBooks

20. Keep Adding more
and more content

21. Roles and Responsibilities: EDITOR
Responsible for Content
 Schedule
Company Voice

22. Roles and Responsibilities: Community
Manager
 Face and voice of the company
 Questions answereres
 Responsible for discussion
 Communication

23. Roles and Responsibilities: Content
Creator
 Creator of :
 Text
 Image
 Audio
 video

24. Always be listening

25. Respond
 It is so important to give the costumer feels valuable

26. Editorial Calendar

27. Editorial Calendar
Saturda
y
Sunday Monday Tuesda
y
Wednesday Thursda
y
Frida
y
Faceboo
k
Twitter
Blog

29. Make Content for web
Robots are not your costumers

30. Images :
 Facebook image sizes : 504*504 px

31. Video/Audio

32. Social networks have different format in
post
 Be careful of automate posting
 Make contents for at least two coming weeks

33. Thank You!
Amin Ghasemi
AminGhasemi.com
@GhasemiAmin