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Content marketing
This document discusses content marketing strategies and best practices. It recommends defining success metrics and measuring their results to evaluate what content is most effective. It also suggests starting with small, quick wins and integrating content marketing into company culture. Key roles in content marketing include editors to manage the schedule and voice, community managers to engage audiences, and content creators to develop text, images, audio and video. An editorial calendar can help plan content across various online platforms like blogs, Facebook and Twitter.
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- 1. Content Marketing By: Amin Ghasemi AminGhasemi.com
- 2. What is contentmarketing?
- 3. Internet has Changedeverything
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- 7. Measuring Success First: Define success Second : Measure Third : Evaluate
- 8. Evaluate What Worked? What didn’t worked?
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- 11. Think like apublisher
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- 13. Where Do IStart Content Marketing? Small wins Effective and quick things
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- 16. Setting up Clearguidelines Rules What is Ok? What is Not Ok? Values Timelines
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- 19. Types of Contents Little : Facebook, Twitter Medium: Blog Post, Photo essays Large : Events , EBooks
- 20. Keep Adding more and more content
- 21. Roles and Responsibilities:EDITOR Responsible for Content Schedule Company Voice
- 22. Roles and Responsibilities:Community Manager Face and voice of the company Questions answereres Responsible for discussion Communication
- 23. Roles and Responsibilities:Content Creator Creator of : Text Image Audio video
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- 25. Respond Itis so important to give the costumer feels valuable
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- 27. Editorial Calendar Saturda y Sunday Monday Tuesda y Wednesday Thursda y Frida y Faceboo k Twitter Blog
- 29. Make Content forweb Robots are not your costumers
- 30. Images : Facebook image sizes : 504*504 px
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- 32. Social networks havedifferent format in post Be careful of automate posting Make contents for at least two coming weeks
- 33. Thank You! AminGhasemi AminGhasemi.com @GhasemiAmin