This document discusses creating a personal brand. It emphasizes that personal branding gives you control and direction over your career by shaping how others perceive you. It recommends defining your current reputation, envisioning your desired reputation, identifying your target audience, and creating a strategy to consistently convey your brand values and move your career in your desired direction. The document also provides tips for networking, managing your online presence, conveying authenticity, and creating an effective elevator pitch to promote your personal brand.

1. Lynda: Creating
Your Personal
Brand
Created by Taylor L. Cannon
Penn State Mont Alto Business Major

2. Take Away
Creating a personal brand is a key strategy to a
successful proactive career.

3. Creating your Brand
Personal Branding: how people feel, and it gives you that sense of
intention and strategy to make decisions as you build your career.
● Your reputation
● What people expect out of you
● Pushing you out of your comfort zone
● Having more control

4. Creating Career Opportunities
Moving from a reactive career to proactive:
● Where do I want to be going forward?
● What are you passionate about?
● Who inspires you?
● What skills and talents do you have that you would love to
grow?

5. Building Influence
● Be clear about your value proposition
● Target your audience
● Target your goals
● Valid credibility

6. Defining your Current Brand
Personal Branding is the way you are perceived by others:
● Are you collaborative or approachable?
● Understand what your perception looks like
● Do you respect others input

7. Creating your Desired Brand
● Find the reputation you want for the rest of your life
● Capture
○ Words
○ Emotions
○ Expressions
● Use control over your choices help direct you towards your
career

8. Identifying your Target Audience
● Who are the people. Communities, companies, or industries
○ Sync whenorking together
○ People you click with
○ People outside your immediate of influence
○ Find people who value you
○ Figure out what you need to deliver

9. Creating a Strategy
● Helps you stay on the course, to keep consistent in your
behaviour and appearance, reinforce the brand.
○ Needs to have a starting and ending place
○ Needs to have metrics to measure success
○ Make course corrections when needed
○ Always keep desired reputation in mind

10. Networking your Personal Brand
● Connect with people who had value to your strategy
● Find information source people
● Connect with people who give you a competitive advantage
● Connect with supportive people who encourage you

11. Managing your Online Reputation
● Social media allows you to express your values and offes to
peopleverywhere
○ Stay genuine online
○ Showcase your personal brand values
○ Be friendly and approachable
○ Do not become overly casual or chatty
○ Stay focused on target audience

12. Conveying Authenticity
● First impressions are everything
○ Dress appropriate
○ Look to represent personal brand and values
○ Positive body language
○ Good eye contact
○ Good posture

13. Creating a Perfect Elevator Pitch
● 60 seconds to shine light on your personal brand and grab
somebody’s attention
○ Start off by telling them what you do
○ Tell them what unique
○ Tell them a quick story