SlideShare a Scribd company logo
Lynda: Creating
Your Personal
Brand
Created by Taylor L. Cannon
Penn State Mont Alto Business Major
Take Away
Creating a personal brand is a key strategy to a
successful proactive career.
Creating your Brand
Personal Branding: how people feel, and it gives you that sense of
intention and strategy to make decisions as you build your career.
● Your reputation
● What people expect out of you
● Pushing you out of your comfort zone
● Having more control
Creating Career Opportunities
Moving from a reactive career to proactive:
● Where do I want to be going forward?
● What are you passionate about?
● Who inspires you?
● What skills and talents do you have that you would love to
grow?
Building Influence
● Be clear about your value proposition
● Target your audience
● Target your goals
● Valid credibility
Defining your Current Brand
Personal Branding is the way you are perceived by others:
● Are you collaborative or approachable?
● Understand what your perception looks like
● Do you respect others input
Creating your Desired Brand
● Find the reputation you want for the rest of your life
● Capture
○ Words
○ Emotions
○ Expressions
● Use control over your choices help direct you towards your
career
Identifying your Target Audience
● Who are the people. Communities, companies, or industries
○ Sync whenorking together
○ People you click with
○ People outside your immediate of influence
○ Find people who value you
○ Figure out what you need to deliver
Creating a Strategy
● Helps you stay on the course, to keep consistent in your
behaviour and appearance, reinforce the brand.
○ Needs to have a starting and ending place
○ Needs to have metrics to measure success
○ Make course corrections when needed
○ Always keep desired reputation in mind
Networking your Personal Brand
● Connect with people who had value to your strategy
● Find information source people
● Connect with people who give you a competitive advantage
● Connect with supportive people who encourage you
Managing your Online Reputation
● Social media allows you to express your values and offes to
peopleverywhere
○ Stay genuine online
○ Showcase your personal brand values
○ Be friendly and approachable
○ Do not become overly casual or chatty
○ Stay focused on target audience
Conveying Authenticity
● First impressions are everything
○ Dress appropriate
○ Look to represent personal brand and values
○ Positive body language
○ Good eye contact
○ Good posture
Creating a Perfect Elevator Pitch
● 60 seconds to shine light on your personal brand and grab
somebody’s attention
○ Start off by telling them what you do
○ Tell them what unique
○ Tell them a quick story
Lynda  creating your personal brand

More Related Content

What's hot

YL18 media 12_csob & vs_hosting
YL18 media 12_csob & vs_hostingYL18 media 12_csob & vs_hosting
YL18 media 12_csob & vs_hosting
YoungLionsCZ
 
6 Traits of Successful Marketers
6 Traits of Successful Marketers6 Traits of Successful Marketers
6 Traits of Successful Marketers
Pragya Khanna
 
Passion Sells
Passion SellsPassion Sells
Passion Sells
karenMoyse
 
Dos and Don'ts of Marketing - Growing Gloucestershire Conference 2014
Dos and Don'ts of Marketing - Growing Gloucestershire Conference 2014Dos and Don'ts of Marketing - Growing Gloucestershire Conference 2014
Dos and Don'ts of Marketing - Growing Gloucestershire Conference 2014
Gloucestershire Professionals
 
Ten Top Marketing Tips Growing Gloucestershire conference 2013
Ten Top Marketing Tips   Growing Gloucestershire conference 2013Ten Top Marketing Tips   Growing Gloucestershire conference 2013
Ten Top Marketing Tips Growing Gloucestershire conference 2013
Gloucestershire Professionals
 
Dean White - Making Your Brand Matter
Dean White - Making Your Brand MatterDean White - Making Your Brand Matter
Dean White - Making Your Brand Matter
TheMLS
 
Selling for people who don’t like selling
Selling for people who don’t like sellingSelling for people who don’t like selling
Selling for people who don’t like selling
Marketing Impressions
 
6 Steps to Navigate Your Way To A Brighter Future - Successful Career Transit...
6 Steps to Navigate Your Way To A Brighter Future - Successful Career Transit...6 Steps to Navigate Your Way To A Brighter Future - Successful Career Transit...
6 Steps to Navigate Your Way To A Brighter Future - Successful Career Transit...
Steve Preston
 
Personal Brand Plan Model
Personal Brand Plan ModelPersonal Brand Plan Model
Personal Brand Plan Model
Stefano Principato
 
Determining Your Target Audience
Determining Your Target AudienceDetermining Your Target Audience
Determining Your Target Audience
Reema
 
Gian's Workshops & Speaking Topics
Gian's Workshops & Speaking TopicsGian's Workshops & Speaking Topics
Gian's Workshops & Speaking Topics
Gian Fiero
 
Hotel Name Badges
 Hotel Name Badges  Hotel Name Badges
Hotel Name Badges
Recognition Express
 
Entrepreneurial Success Formula
Entrepreneurial Success FormulaEntrepreneurial Success Formula
Entrepreneurial Success Formula
Rodrigo MARTINEZ
 
Being unstoppable,Prentation by David Cohen
Being unstoppable,Prentation by David CohenBeing unstoppable,Prentation by David Cohen
Being unstoppable,Prentation by David Cohen
Milton Chamber of Commerce
 
Developing Youth Venture with S.M.A.R.T Approach
Developing Youth Venture with S.M.A.R.T ApproachDeveloping Youth Venture with S.M.A.R.T Approach
Developing Youth Venture with S.M.A.R.T Approach
Muhamad Iman Usman
 
Attracting Perfect Customers Book Exploration by Laurie Hawkins
Attracting Perfect Customers Book Exploration by Laurie HawkinsAttracting Perfect Customers Book Exploration by Laurie Hawkins
Attracting Perfect Customers Book Exploration by Laurie Hawkins
Laurie Hawkins
 
Crafting Your Story
Crafting Your StoryCrafting Your Story
Crafting Your Story
The Agency Communications Inc.
 
Utility of Creatives for Network TV
Utility of Creatives for Network TVUtility of Creatives for Network TV
Utility of Creatives for Network TV
Venjie Pellena
 
Your Personal Branding Blueprint
Your Personal Branding BlueprintYour Personal Branding Blueprint
Your Personal Branding Blueprint
Freelancer Masterclass
 
Sperlingreene Personal Branding Presentation V2
Sperlingreene Personal Branding Presentation V2Sperlingreene Personal Branding Presentation V2
Sperlingreene Personal Branding Presentation V2
Steven E. Greene
 

What's hot (20)

YL18 media 12_csob & vs_hosting
YL18 media 12_csob & vs_hostingYL18 media 12_csob & vs_hosting
YL18 media 12_csob & vs_hosting
 
6 Traits of Successful Marketers
6 Traits of Successful Marketers6 Traits of Successful Marketers
6 Traits of Successful Marketers
 
Passion Sells
Passion SellsPassion Sells
Passion Sells
 
Dos and Don'ts of Marketing - Growing Gloucestershire Conference 2014
Dos and Don'ts of Marketing - Growing Gloucestershire Conference 2014Dos and Don'ts of Marketing - Growing Gloucestershire Conference 2014
Dos and Don'ts of Marketing - Growing Gloucestershire Conference 2014
 
Ten Top Marketing Tips Growing Gloucestershire conference 2013
Ten Top Marketing Tips   Growing Gloucestershire conference 2013Ten Top Marketing Tips   Growing Gloucestershire conference 2013
Ten Top Marketing Tips Growing Gloucestershire conference 2013
 
Dean White - Making Your Brand Matter
Dean White - Making Your Brand MatterDean White - Making Your Brand Matter
Dean White - Making Your Brand Matter
 
Selling for people who don’t like selling
Selling for people who don’t like sellingSelling for people who don’t like selling
Selling for people who don’t like selling
 
6 Steps to Navigate Your Way To A Brighter Future - Successful Career Transit...
6 Steps to Navigate Your Way To A Brighter Future - Successful Career Transit...6 Steps to Navigate Your Way To A Brighter Future - Successful Career Transit...
6 Steps to Navigate Your Way To A Brighter Future - Successful Career Transit...
 
Personal Brand Plan Model
Personal Brand Plan ModelPersonal Brand Plan Model
Personal Brand Plan Model
 
Determining Your Target Audience
Determining Your Target AudienceDetermining Your Target Audience
Determining Your Target Audience
 
Gian's Workshops & Speaking Topics
Gian's Workshops & Speaking TopicsGian's Workshops & Speaking Topics
Gian's Workshops & Speaking Topics
 
Hotel Name Badges
 Hotel Name Badges  Hotel Name Badges
Hotel Name Badges
 
Entrepreneurial Success Formula
Entrepreneurial Success FormulaEntrepreneurial Success Formula
Entrepreneurial Success Formula
 
Being unstoppable,Prentation by David Cohen
Being unstoppable,Prentation by David CohenBeing unstoppable,Prentation by David Cohen
Being unstoppable,Prentation by David Cohen
 
Developing Youth Venture with S.M.A.R.T Approach
Developing Youth Venture with S.M.A.R.T ApproachDeveloping Youth Venture with S.M.A.R.T Approach
Developing Youth Venture with S.M.A.R.T Approach
 
Attracting Perfect Customers Book Exploration by Laurie Hawkins
Attracting Perfect Customers Book Exploration by Laurie HawkinsAttracting Perfect Customers Book Exploration by Laurie Hawkins
Attracting Perfect Customers Book Exploration by Laurie Hawkins
 
Crafting Your Story
Crafting Your StoryCrafting Your Story
Crafting Your Story
 
Utility of Creatives for Network TV
Utility of Creatives for Network TVUtility of Creatives for Network TV
Utility of Creatives for Network TV
 
Your Personal Branding Blueprint
Your Personal Branding BlueprintYour Personal Branding Blueprint
Your Personal Branding Blueprint
 
Sperlingreene Personal Branding Presentation V2
Sperlingreene Personal Branding Presentation V2Sperlingreene Personal Branding Presentation V2
Sperlingreene Personal Branding Presentation V2
 

Similar to Lynda creating your personal brand

Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...
Valters Lauzums
 
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
Rejoice Ojiaku
 
Hustle Hard
Hustle HardHustle Hard
Hustle Hard
Jessica Lawlor
 
On Becoming A Marketing Tour de Force
On Becoming A Marketing Tour de Force On Becoming A Marketing Tour de Force
On Becoming A Marketing Tour de Force
Accrue Performance Marketing Inc.
 
Personal branding march 2012
Personal branding march 2012Personal branding march 2012
Personal branding march 2012
Digital Consultant
 
Don't Be The "Nice Guy" - how a confident tone of voice improves social media...
Don't Be The "Nice Guy" - how a confident tone of voice improves social media...Don't Be The "Nice Guy" - how a confident tone of voice improves social media...
Don't Be The "Nice Guy" - how a confident tone of voice improves social media...
Anthony Leung
 
Just Eat @ oi15
Just Eat @ oi15Just Eat @ oi15
Just Eat @ oi15
Online Influence
 
Culture, Vision and Mission
Culture, Vision and MissionCulture, Vision and Mission
Culture, Vision and Mission
Startup Secrets
 
Personal Branding - MAH.pptx
Personal Branding - MAH.pptxPersonal Branding - MAH.pptx
Personal Branding - MAH.pptx
MuzahidAkbar1
 
Lyndacertpp2
Lyndacertpp2Lyndacertpp2
Lyndacertpp2
NicholasWeisbrod1
 
Social Media Strategies and Fixes
Social Media Strategies and FixesSocial Media Strategies and Fixes
Social Media Strategies and Fixes
La Jolla Village Merchants Assocation
 
Pro tips - XX Retreat DC June 2nd 2013
Pro tips - XX Retreat DC June 2nd 2013 Pro tips - XX Retreat DC June 2nd 2013
Pro tips - XX Retreat DC June 2nd 2013
XXinHealth
 
Building a foundation for strong content: Defining your audiences and their j...
Building a foundation for strong content: Defining your audiences and their j...Building a foundation for strong content: Defining your audiences and their j...
Building a foundation for strong content: Defining your audiences and their j...
Amber Young
 
Personal brandinghima 09102016
Personal brandinghima 09102016Personal brandinghima 09102016
Personal brandinghima 09102016
Ludwig Suparmo
 
Thought Leadership Marketing Guide [2021]
Thought Leadership Marketing Guide [2021]Thought Leadership Marketing Guide [2021]
Thought Leadership Marketing Guide [2021]
Emir Atlı
 
Do You Know Who is Moving Your Cheese? Navigating and Surviving Organizationa...
Do You Know Who is Moving Your Cheese? Navigating and Surviving Organizationa...Do You Know Who is Moving Your Cheese? Navigating and Surviving Organizationa...
Do You Know Who is Moving Your Cheese? Navigating and Surviving Organizationa...
Career Communications Group
 
Creating your personal brand
Creating your personal brandCreating your personal brand
Creating your personal brand
DominiqueKing15
 
Presentftfation1
Presentftfation1Presentftfation1
Presentftfation1
Ashley Mcclam
 
Building your Personal Branding
Building your Personal BrandingBuilding your Personal Branding
Building your Personal Branding
GirlsInTechTLV
 
Using LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales PeopleUsing LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales People
Dale Denham
 

Similar to Lynda creating your personal brand (20)

Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...
Personal Branding Lecture for Advanced Digital & Social Media Strategy at UCL...
 
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
 
Hustle Hard
Hustle HardHustle Hard
Hustle Hard
 
On Becoming A Marketing Tour de Force
On Becoming A Marketing Tour de Force On Becoming A Marketing Tour de Force
On Becoming A Marketing Tour de Force
 
Personal branding march 2012
Personal branding march 2012Personal branding march 2012
Personal branding march 2012
 
Don't Be The "Nice Guy" - how a confident tone of voice improves social media...
Don't Be The "Nice Guy" - how a confident tone of voice improves social media...Don't Be The "Nice Guy" - how a confident tone of voice improves social media...
Don't Be The "Nice Guy" - how a confident tone of voice improves social media...
 
Just Eat @ oi15
Just Eat @ oi15Just Eat @ oi15
Just Eat @ oi15
 
Culture, Vision and Mission
Culture, Vision and MissionCulture, Vision and Mission
Culture, Vision and Mission
 
Personal Branding - MAH.pptx
Personal Branding - MAH.pptxPersonal Branding - MAH.pptx
Personal Branding - MAH.pptx
 
Lyndacertpp2
Lyndacertpp2Lyndacertpp2
Lyndacertpp2
 
Social Media Strategies and Fixes
Social Media Strategies and FixesSocial Media Strategies and Fixes
Social Media Strategies and Fixes
 
Pro tips - XX Retreat DC June 2nd 2013
Pro tips - XX Retreat DC June 2nd 2013 Pro tips - XX Retreat DC June 2nd 2013
Pro tips - XX Retreat DC June 2nd 2013
 
Building a foundation for strong content: Defining your audiences and their j...
Building a foundation for strong content: Defining your audiences and their j...Building a foundation for strong content: Defining your audiences and their j...
Building a foundation for strong content: Defining your audiences and their j...
 
Personal brandinghima 09102016
Personal brandinghima 09102016Personal brandinghima 09102016
Personal brandinghima 09102016
 
Thought Leadership Marketing Guide [2021]
Thought Leadership Marketing Guide [2021]Thought Leadership Marketing Guide [2021]
Thought Leadership Marketing Guide [2021]
 
Do You Know Who is Moving Your Cheese? Navigating and Surviving Organizationa...
Do You Know Who is Moving Your Cheese? Navigating and Surviving Organizationa...Do You Know Who is Moving Your Cheese? Navigating and Surviving Organizationa...
Do You Know Who is Moving Your Cheese? Navigating and Surviving Organizationa...
 
Creating your personal brand
Creating your personal brandCreating your personal brand
Creating your personal brand
 
Presentftfation1
Presentftfation1Presentftfation1
Presentftfation1
 
Building your Personal Branding
Building your Personal BrandingBuilding your Personal Branding
Building your Personal Branding
 
Using LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales PeopleUsing LinkedIn Effectively for Sales People
Using LinkedIn Effectively for Sales People
 

More from TaylorCannon8

Business Ethics for Sales Professionals
Business Ethics for Sales ProfessionalsBusiness Ethics for Sales Professionals
Business Ethics for Sales Professionals
TaylorCannon8
 
Implementing Supply Chain Management
Implementing Supply Chain ManagementImplementing Supply Chain Management
Implementing Supply Chain Management
TaylorCannon8
 
SAP ERP Essential Traning
SAP ERP Essential TraningSAP ERP Essential Traning
SAP ERP Essential Traning
TaylorCannon8
 
Purchasing Foundations
Purchasing FoundationsPurchasing Foundations
Purchasing Foundations
TaylorCannon8
 
Business law for managers
Business law for managersBusiness law for managers
Business law for managers
TaylorCannon8
 
Lean six sigma foundations
Lean six sigma foundationsLean six sigma foundations
Lean six sigma foundations
TaylorCannon8
 
Decision making strategies
Decision making strategiesDecision making strategies
Decision making strategies
TaylorCannon8
 
Linkedin learning highlights
Linkedin learning highlightsLinkedin learning highlights
Linkedin learning highlights
TaylorCannon8
 
Human resources protecting confidentiality
Human resources protecting confidentialityHuman resources protecting confidentiality
Human resources protecting confidentiality
TaylorCannon8
 
Lynda negotiating your job offer
Lynda  negotiating your job offerLynda  negotiating your job offer
Lynda negotiating your job offer
TaylorCannon8
 
Lynda strategic negotiation
Lynda  strategic negotiationLynda  strategic negotiation
Lynda strategic negotiation
TaylorCannon8
 
Lynda practicing fairness as a manager
Lynda  practicing fairness as a managerLynda  practicing fairness as a manager
Lynda practicing fairness as a manager
TaylorCannon8
 
Negotiation Tactic- Good Cop/ Bad Cop
Negotiation Tactic- Good Cop/ Bad CopNegotiation Tactic- Good Cop/ Bad Cop
Negotiation Tactic- Good Cop/ Bad Cop
TaylorCannon8
 
Lynda -Negotiation Foundations
Lynda -Negotiation FoundationsLynda -Negotiation Foundations
Lynda -Negotiation Foundations
TaylorCannon8
 

More from TaylorCannon8 (14)

Business Ethics for Sales Professionals
Business Ethics for Sales ProfessionalsBusiness Ethics for Sales Professionals
Business Ethics for Sales Professionals
 
Implementing Supply Chain Management
Implementing Supply Chain ManagementImplementing Supply Chain Management
Implementing Supply Chain Management
 
SAP ERP Essential Traning
SAP ERP Essential TraningSAP ERP Essential Traning
SAP ERP Essential Traning
 
Purchasing Foundations
Purchasing FoundationsPurchasing Foundations
Purchasing Foundations
 
Business law for managers
Business law for managersBusiness law for managers
Business law for managers
 
Lean six sigma foundations
Lean six sigma foundationsLean six sigma foundations
Lean six sigma foundations
 
Decision making strategies
Decision making strategiesDecision making strategies
Decision making strategies
 
Linkedin learning highlights
Linkedin learning highlightsLinkedin learning highlights
Linkedin learning highlights
 
Human resources protecting confidentiality
Human resources protecting confidentialityHuman resources protecting confidentiality
Human resources protecting confidentiality
 
Lynda negotiating your job offer
Lynda  negotiating your job offerLynda  negotiating your job offer
Lynda negotiating your job offer
 
Lynda strategic negotiation
Lynda  strategic negotiationLynda  strategic negotiation
Lynda strategic negotiation
 
Lynda practicing fairness as a manager
Lynda  practicing fairness as a managerLynda  practicing fairness as a manager
Lynda practicing fairness as a manager
 
Negotiation Tactic- Good Cop/ Bad Cop
Negotiation Tactic- Good Cop/ Bad CopNegotiation Tactic- Good Cop/ Bad Cop
Negotiation Tactic- Good Cop/ Bad Cop
 
Lynda -Negotiation Foundations
Lynda -Negotiation FoundationsLynda -Negotiation Foundations
Lynda -Negotiation Foundations
 

Recently uploaded

Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
bosssp10
 
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYCEasily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
Any kyc Account
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
46adnanshahzad
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for BuildingsStructural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Chandresh Chudasama
 
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
Aleksey Savkin
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
Aggregage
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
SalesTown
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
DerekIwanaka1
 

Recently uploaded (20)

Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
 
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYCEasily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for BuildingsStructural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
 
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
 

Lynda creating your personal brand

  • 1. Lynda: Creating Your Personal Brand Created by Taylor L. Cannon Penn State Mont Alto Business Major
  • 2. Take Away Creating a personal brand is a key strategy to a successful proactive career.
  • 3. Creating your Brand Personal Branding: how people feel, and it gives you that sense of intention and strategy to make decisions as you build your career. ● Your reputation ● What people expect out of you ● Pushing you out of your comfort zone ● Having more control
  • 4. Creating Career Opportunities Moving from a reactive career to proactive: ● Where do I want to be going forward? ● What are you passionate about? ● Who inspires you? ● What skills and talents do you have that you would love to grow?
  • 5. Building Influence ● Be clear about your value proposition ● Target your audience ● Target your goals ● Valid credibility
  • 6. Defining your Current Brand Personal Branding is the way you are perceived by others: ● Are you collaborative or approachable? ● Understand what your perception looks like ● Do you respect others input
  • 7. Creating your Desired Brand ● Find the reputation you want for the rest of your life ● Capture ○ Words ○ Emotions ○ Expressions ● Use control over your choices help direct you towards your career
  • 8. Identifying your Target Audience ● Who are the people. Communities, companies, or industries ○ Sync whenorking together ○ People you click with ○ People outside your immediate of influence ○ Find people who value you ○ Figure out what you need to deliver
  • 9. Creating a Strategy ● Helps you stay on the course, to keep consistent in your behaviour and appearance, reinforce the brand. ○ Needs to have a starting and ending place ○ Needs to have metrics to measure success ○ Make course corrections when needed ○ Always keep desired reputation in mind
  • 10. Networking your Personal Brand ● Connect with people who had value to your strategy ● Find information source people ● Connect with people who give you a competitive advantage ● Connect with supportive people who encourage you
  • 11. Managing your Online Reputation ● Social media allows you to express your values and offes to peopleverywhere ○ Stay genuine online ○ Showcase your personal brand values ○ Be friendly and approachable ○ Do not become overly casual or chatty ○ Stay focused on target audience
  • 12. Conveying Authenticity ● First impressions are everything ○ Dress appropriate ○ Look to represent personal brand and values ○ Positive body language ○ Good eye contact ○ Good posture
  • 13. Creating a Perfect Elevator Pitch ● 60 seconds to shine light on your personal brand and grab somebody’s attention ○ Start off by telling them what you do ○ Tell them what unique ○ Tell them a quick story