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Personal brand exploration natalie rivera
- 1. PERSONAL BRAND EXPLORATION Natalie Rivera Project and Portfolio 1: Business & Marketing 11/17/19
- 2. IDENTITY • As a latina I embrace my culture and values. I’m a curious soul with a wild spirit. Some of my core values include: Honesty, Loyalty and Positivity. Taking risks has been a big subject in my life, hence me constantly moving from place to place. I look for new opportunities and new experiences to encounter with. Being a part of the Universal Team has helped me further develop my love for the entertainment industry. They have taught me to go above and beyond while working with others. My experience there was constantly working with live events and attending to any of the V.I.P. guest needs on the rides. Some of my personal attributes include: Insightful, Consistent and Patient.
- 3. PROFESSION Explore Archetype Depending on what job I am willing to take on, I make sure to do research on what is expected in each position. Understanding every position’s purpose at a workplace is important, so everyone knows what is expected from each other. Being open and authentic is part of my “Explore Archetype. I should be open to my coworkers so we can efficiently work together to make sure the client feels understood, connected and worthy. - As an amusement and recreation attendant, I’d have to make sure that guests are always attended and free to have fun and be safe at the same time. As well pay attention to the different age groups and how to approach them. -As an event planner, agent, and business manager, it is important for me to connect with my client by being resourceful and letting them feel free with decisions that need to be made. Potential Job Titles ▸ Amusement and Recreation Attendants ▸ Agents and Business Managers of Artists, Performers, and Athletes ▸ Meeting, Convention, and Event Planners
- 4. TARGET AUDIENCE Demographics Ages between 15 & 30 preferably male, single, some college within the Florida state close within Orlando and PSYCHOGRAPHICS Young male interested in a music career, dabs into some sport in high school/ college, involved and aware in current third world problems such as Puerto Rico in its financial crisis, fear of losing opportunities and motivated to do whatever it takes to further his career. IDEAL AUDIENCE MEMBERS hiring manager and recruiter Andy Martinez, later then be in contact with HR director Carla Torres at Y Entertainment.
- 5. • Currently I have an internship with Y Entertainment as an administrative assistant. Within my graduation month I am looking forward to a permanent position at the label as an A&R person as of June 2021. For my mid-term goals I expect for the company’s recently created podcast “El Kikeo” to be sustainable and known in the latin industry by summer of 2027, with me being a part of the original team that created the project “El Kikeo”. • My long term goals involve me being head of the A&R department for Y Entertainment within the summer of 2040. By fall of 2040 “El Kikeo” will be an official sponsor of the 2040 Latin Grammy Awards with me as one of the CEOs of “El Kikeo” productions. • Throughout 2021 - 2040 I will keep it a mission to consistently grow my personal brand by adding work experiences, accomplishments and branded content on all my social media platforms. I will increase my LinkedIn and Indeed connections by 25% by summer of 2027. GOALS
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Word 80% Adobe Lightroom/ Photoshop 50% Professional Writing 60% Public Speaking 80% SOFTHARD Microsoft Excel 60% Persuasion 40% Negotiation 30% SOFTHARD Adobe Lightroom/ Photoshop 50%
- 7. I help organize sponsors and investors connect with “El Kikeo” using Y Entertainments connections. In return I help artists achieve career goals by signing them to Y Entertainment. PROMISE
- 8. CREDENTIALS Work Experience - 3 years with Universal Studios - 1 year as lead sales associate at Colorvision Education - Entertainment, B.E.B, Full Sail University Volunteer Work - Local church with food and clothes drives every month - Visiting orphanages bringing toys and books for kids
- 9. COMPETITION Neenah Barefield Industry Experience: • 7 Eleven - Assisted store and district managers in managing store operations and supervising staff. Performed cash management duties, including reconciliation of store paperwork correctly and daily bank deposits Education: • Southern Illinois University, Carbondale, B.S. Journalism Leadership Experience: • National Association of Black Journalist as treasurer of the local organization. • Worked with WIDB radio station as News Director. Duties included rebuilding a news organization that was inactive for 10 years; organized, directed, and managed news department and budget. Skills and Proficiencies: • Customer Service : 49 endorsements • Training:42 endorsements • Leadership:39 endorsements Natalie Rivera Overall Online Presence: • 500+ connections, banner image customized, good headshot, detailed profile Grade: Average 60 of 100 Industry Experience: • Sales Team Lead at Colorvision Education: • Full Sail University, Bachelors, Business Entertainment Leadership Experience: • Administrative Assistant Y Entertainment • Assistant Pioneer Coach Tours Skills and Proficiencies: • Program Management: 0 endorsements • Customer Satisfaction: 0 endorsements Overall Online Presence: • 2+ connections, banner image customized, professional headshot, semi- detailed profile. Grade: Poor 30 of 100
- 10. COMPETITION Samantha Donelson Industry Experience: • Store manager at Vitamin World Education: • Valencia College, Associates Degree, Education • Full Sail University, Bachelors, Business Entertainment Leadership Experience: • Marching Band photographer • Media Assistant and Hospitality Greeter • Social Media Photographer Skills and Proficiencies: • Photography : 3 endorsements • Digital Photography :4 endorsements • Social Media: 9 endorsements Natalie Rivera Overall Online Presence: • 500+ connections, banner image customized, good headshot, detailed profile Grade: Average 50 of 100 Industry Experience: • Sales Team Lead at Colorvision Education: • Full Sail University, Bachelors, Business Entertainment Leadership Experience: • Administrative Assistant Y Entertainment • Assistant Pioneer Coach Tours Skills and Proficiencies: • Program Management: 0 endorsements • Customer Satisfaction: 0 endorsements Overall Online Presence: • 2+ connections, banner image customized, professional headshot, semi- detailed profile. Grade: Poor 30 of 100
- 11. Constant work and dedication to the latin entertainment culture by surrounding myself with live events, participating in artists tours and nonstop interactions with my social media platforms. Unlocking endless connections for my clients. BRAND POSITION
- 12. NETWORKING & MARKETING Industry Events & Organizations Premios Tu Musica 2020 : March 22 | San Juan, Puerto Rico Latin Trap Fest 2020 : October 20 | Orlando Festival Park , Florida Tus Premios Juventud:: May 20, 2020 | Watsco Center Miami, Florida Digital Marketing • Primary Content: Podcast called “El Kikeo”; 1hr- 1hr, 30min episodes discussing about current events in the latin industry. 1 eposide per week each Friday live streaming through Facebook, Instagram, and Youtube. • Primary Tools: Facebook, Instagram and Youtube - 3o sec.-1 min. second promo videos. Continuously network through media platforms, such as: Indeed, LinkedIn, Social media etc. As well publishing articles and highlights from the podcast. • Website: Full Sail digital portfolio site to showcase school work; use blog to showcase latin business entertainment knowledge and embed podcast episodes.
- 13. PROFESSIONAL DEVELOPMENT FormalEducation - Business Entertainment , Bachelors by expected graduation date in 2021 TechnicalSkills - Complete allPhotoshop and Lightroom courses through Plural Sight.com by May 2020 - Mobile Marketing Foundations - Lynda.com, December 2019 SocialMedia Monitoring - Lynda.com, January 2020 Soft Skills -Writing FormalBusiness Letters & Emails - Lynda.com, January 2020 - BusinessWriting Principles - Lynda.com, February 2020 -WorkingWith Difficult People - Lynda.com, February 2020 Mentor - Seeking senior-levelentertainment business pro with at least 15 yrs of experience in the latin music industry; upholds strong values, Jan. 2020
- 14. Natalie Rivera Have you ever wondered how the American music has become so successful? Have you thought maybe there can be a different approach on how we manage the latin music Industry? I was able to incorporate a different approach and work ethic with “El Kikeo” podcast to have a better reach to my audience by monetizing emotions; which is not a very known business strategy in the latin industry. My goal is to modernize how the latin community sees, hears, and experiences music and artists. “
- 15. REFERENCES (n.d.). Retrieved from https://www.linkedin.com/learning/me. Adobe Photoshop Tutorials and Courses. (n.d.). Retrieved from https:// www.pluralsight.com/browse/creative-professional/photoshop? ef_id=CjwKCAiA_MPuBRB5EiwAHTTvMZAkWDuSkULB8nqqR0VGxQAg APLx3GEhTG6ErC4LYmvhqRE6uVsa1BoCGlQQAvD_BwE:G:s&s_kwcid=A L!5668!3!346171443014!b!!g!! &aid=701j0000001heIoAAI&promo=&oid=&utm_source=non_branded&ut m_medium=digital_paid_search_google&utm_campaign=US_Dynamic& utm_content=&gclid=CjwKCAiA_MPuBRB5EiwAHTTvMZAkWDuSkULB8 nqqR0VGxQAgAPLx3GEhTG6ErC4LYmvhqRE6uVsa1BoCGlQQAvD_BwE. Exposito, S. (2019, March 22). The Grammys Snubbed Latin Urban Music - So Telemundo Puerto Rico Launched Its Own. Retrieved from https:// www.rollingstone.com/music/music-latin/premios-tu-musica-urbano- telemundo-reggaeton-awards-daddy-yankee-800435/. Facebook. (n.d.). Retrieved from https://www.facebook.com/events/ orlando-festival-park/latin-trap-fest/2199377277019684/. Univision. (n.d.). Premios Juventud. Retrieved from https:// www.univision.com/shows/premios-juventud.