Hi, My name is Aryanna Sierra. I study at Full Sail University. This what I did for week 1. We had to a Personal Brand Exploration. I hop you enjoy.

1. PERSONAL BRAND EXPLORATION
Aryanna Sierra
Project & Portfolio I: Week 1
Feb 7, 2021

2. Hi, my name is Aryanna Sierra. I'm the oldest
and have been homeschooled most of my life. I
have travel and moved countless times. My
vision is to be a successful businesswoman in
social media. My purpose is to be successful
and help my family. My passions are becoming a
better me. My goal in life is to have my own
house and a successful business in social media
branding.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artistic Director
• Entertainment Specialist
• Marketing Agent
BRAND ARCHETYPE -I will let the
client tell me what they want and
what their goals are. I will put all my
energy into my clients and my
business. For my workspace, I will
also stay in communication and tell
them any updates. The reason why
I feel the more you communicate,
the better workspace will be, and
people will always stay in the loop.
[Entertainment Business] for [Media/Entertainment]

4. • DEMOGRAPHICS: My audience will
be people of the 18 and plus . 94%
responded “Constant contact with
others.”100% responded “Every day.” And
lastly Collect payments for goods or services.
• PSYCHOGRAPHICS: Must be
interested in creating or planning events,
promoting the event, good customer service,
help clients with their social media pages,
and having a great attitude. Fears are lost for
motivation or not contacting with the clients.
• IDEAL AUDIENCE MEMBERS:
• My Audience will be at 18years and plus.
[Young adults and plus
at [Entertainment Specialists.]
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Specific goal you want to achieve in short term.
‣ Get a job or even internship to work in social
media and doing events. I will like to work with
Disney at least by end of year 2022.
Mid Term: ( 2028)
• Specific goal you want to achieve in mid term.
• Start my own social media branding business and make
sure that I keep all my social media active. I will begin my
social media branding journey now, but I will love to have
an office space for social media branding by 2028.
‣ .
Long Term: (2038)
• Specific goal you want to achieve in long term.
‣ Being successful in my business and having
interns or staff to work for me.They will help
me with the branding and keep the customers
happy.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Customer and Personal Service 90%
Sales and Marketing 85%
Time Management 60%
Speaking Skill 65%
SOFT
HARD
Accounting software 80%
Customer relationship management CRM software 85%
Electronic mail software 60%
Web page creation and editing software 75%
SOFT
HARD

7. My promise is to help people who have a
unique story to share with the world and
need social media support.
PROMISE

8. CREDENTIALS
Work Experience:
• Assistant Coach For Crimson Aquatics
• Life Guard
• Staff at the West End House Boys and
Girls Club
• Peer Leader
Education:
• CPR Training USA Swimming
• Entertainment Business , Full Sail University (Exp. 2022)
• High School Tecca Academy
Awards:
• Peer Leader
• BDY Internship

9. COMPETITION
Nadine Martinez
Industry Experience:
• Industry experience goes here
Education:
• Trinity Labal Master 2003-2004
• University of North Texas Bachelor’s Degree,Dance
1996-200
Leadership Experience:
• Team Lead Sociedad Latina sep 2015-apr 2016
• Sr. Director of Visual and Performing Arts
• Dance Specialist Aug 2006- Jun 2007
Skills and Proficiencies:
• Public Speaking
• Performing Arts
• Teaching
•
Aryanna Sierra
Overall Online Presence:
• How many connections? One , banner image
customized? No, professionalism of headshot? No, how
detailed is the profile? It is average , published articles?
No , active on other social media?Yes , is their LinkedIn
URL customized?No
• Grade: Poor, Average, or Superior?, XX out of 100
Average
Industry Experience:
• Industry experience goes here
Education:
• High School
• Full Sail Uni.
Leadership Experience:
• Peer Leader at West End House Boys and Girls Club
• Coach For Crimson Aquatics
Skills and Proficiencies:
• I’m bilingual spanish/English - X endorsements
• Ability to work under pressure- X endorsements
• Leadership - X endorsements
Overall Online Presence:
• How many connections? I have 2 connections, banner
image customized? No , professionalism of headshot?
No, how detailed is the profile?It can be better,
published articles? No, active on other social media?
Yes , is their LinkedIn URL customized? NO
• Grade: Poor, Average, or Superior?, XX out of 100 It is
Average

10. BRAND POSITION
For Peoples ages 18 and up who [Need help with
there social media branding and are trying to get
more auidcence]I WILL KEEP YOU CONTACT
AND TELL YOU EVERYTHING THAT YOU NEED
TO KNOW. The Reason WHY I THINK YOU
SHOULD BELIEVE ME BECAUSE I WILL KEEP
MY PROMISE AND I WILL TREAT YOU LIKE
FAMILY
“SOCIAL MEDIA/ ENTERTAINMENT ?”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• Influencer Marketing Strategies Summit
‣ June8-11 2021
‣ Social Media Strategies Virtual
‣ OCT 20-21 2021
• Social Media Strategies Virtual
‣ Feb 23-26 2021
Digital Marketing
• Primary Content: what type of content will you create and
publish online? I will make content for people to feel
connected and see diversity. Everyone is different and I want
people to come to me and not feel judge. I will like my brand
to be archetype.
• Primary Tools: Which social networks or online tools will you
use to promote your content? All my social media. How
often? I will like to post every other day. What format? I will
use links, videos, live stories, and pictures,
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online? I will
post weekly or every other day to keep my audience
connected.

12. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? My mom and dad told me never to
give up on my dreams and always shot high.Â
•
Formal Education
• Entertainment Business 2022
• High school 2019
Technical Skills
• Customer Service
• CPR American Cross skill , 2019
• Goggle University 2020
Soft Skills
• Leadership Skills
• Adaptability
• Communication Skills
•

13. Aryanna Sierra
Don’t ignore your own potential.
“

14. REFERENCES
13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. (n.d.). O Net Online. Retrieved February 7, 2021, from https://
www.onetonline.org/link/summary/13-1011.00
Chowdhury, M. (2018, December 18). 50 Best Motivational Quotes To Inspire Your 2019 New Year’s Resolutions. YourTango. https://
www.yourtango.com/2018319868/new-years-resolutions-motivational-quotes-2019
Event Promotion Social Media Jobs, Employment | Indeed.com. (n.d.). Jobs. Retrieved February 7, 2021, from https://www.indeed.com/jobs?
q=Event+Promotion+Social+Media&advn=2809839275152188&vjk=43f204b016306de0
The. (n.d.). Social Media Strategies Summit. Retrieved February 7, 2021, from https://socialmediastrategiessummit.com/upcoming-events.html?
utm_term=social%20media%20events&utm_campaign=M241+-
+SMSS+NYC+2019&utm_source=adwords&utm_medium=ppc&hsa_acc=4118634659&hsa_cam=7204843627&hsa_grp=81482593198&hsa_ad=3
28384&hsa_src=g&hsa_tgt=kwd-305049377648&hsa_kw=social%20media%20events&hsa_mt=p&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQ
BhCjARIsAH37rbQ7taQDC7qbfIKcz-58YfSnvUyYeyGBbDsWLyg5cAbWI5EYUUSEVQMaAnszEALw_wcB