Mayte Anton was born in Peru and raised in Orlando, Florida. She graduated from Freedom High School and is currently studying Entertainment Business at Full Sail University, expected to graduate in 2021. Her experience includes working as a realtor and promoting concerts at the Amway Center. After graduation, she plans to move to Miami to pursue a career in event production with companies like Live Nation. Her goals are to land an entry-level marketing position, increase ticket and event sales, and eventually start her own event planning company.

1. ¡PERSONAL
BRAND
EXPLORATION
¡Mayte Anton
¡Project & Portfolio
I: Week 3
¡February 23, 2020

2. IDENTITY
¡Mayte Anton was born in Peru and came to United States when
she was 14 years old. She was raised in Orlando, Florida and
graduated from Freedom High School. Her creative talent has
help her expand her mind into new goals for her career. She is
currently working as a Realtor.When she started working as a
Realtor, she decided to go to events to network with other
people. She met some amazing people that help her promote her
business in the AMWAY center.While working in creating her
brand, she found her love in the Entertainment business. During
the time that she was promoting her real estate business, she got
the Opportunity to see the behind scenes of Sold out- Jenifer
Lopez concert and she knew that, that was the job she was always
looking for. She worked with AMWAY center promoting concerts.
In addition, she worked with wedding Xpos with setting and
promoting the event. Mayte always knew she had love for
entertainment business, that is when she decided to go to Full
Sail University to the skills necessary to succeed in the business.
She is expected to graduate in the fall of 2021.After graduation,
Mayte plans to move to Miami, Florida to pursue a career in event
producer for bigger concerts producer companies like
LiveNation.

3. PROFESSION
¡Potential Job Titles:
¡ Marketing Manager
¡ Meeting, Convention, and
Event Planners
¡ Producer
¡Royalty Archetype -
Organizing events that projects
a vision and its influential
towards the public. Producing
events in a sophisticated way to
captivate different markets and
influence audience to attend to
the events.
¡.
Event Producer

4. Recruiters & Hiring Managers at Live Nation Entertainment, Sony Music Entertainment, and UMG
TARGET AUDIENCE
PSYCHOGRAPHICS:
Enjoys live events, spends free
time researching markets and
people interests, enjoys
traveling around the world.
Ideal Audience Members:
Katie Chapman- Marketing
Project Manager (LiveNation),
Adrian E Garcia,Artist
Relations &Marketing (Sony
Music), Natsue Hirakawa,
Human Resources (UMG)

5. GOALS
Short Term: (After Graduation, 2021)
• Land an entry-level marketing position at Sony Music
Entertainment.
‣ Associate and network with people in the desire industry
while studying at FSU, and right after graduation send a
follow up emails to 25 to 30 LiveNation Entertainment
team members on LinkedIn by December 31, 2021.
Mid Term: (2026)
• Create a lucrative campaign planned to transcend ticket sales
and increase event dates by 30% by December 2027.
• Increase deals with artist and increase tour dates by 10% by
2030.
Long Term: (2041)
• Create a marketing and event planning company that facilitates
exposure of the events and ticket sales.
‣ Create and promote own events with big artists. Secure a
total of $100,000 in profit from events by December
2041.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Data Base user software 87%
Microsoft Word Programs 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
Graphic or Photo imaging software 10%
WordPress CMS 10%
Aministration and Management 40%
Sales and Marketing 60%
SOFTHARD

7. Promise
I help companies create outstanding marketing
plans in order to increase ticket sales
for the audience to enjoy
And to influence for higher experience
when they attend to the events.

8. CREDENTIALS
Work Experience:
• 10 years service in business
management
• 1 year of marketing concerts for
SPOT2B.
Education:
• Content Marketing, HubSpot Certification
• Entertainment Business, B.S., Full Sail University (Exp. 2020)
Awards:
- Mood Boards for web designer

9. COMPETITIONDomenico Sano
Industry Expierence:
- Vice President of Social Chair
Education:
- Currently enrolled in Entertainment Business BS
at Full Ssil University
Leadership Experience:
- NXT Volunteer
- Wrestlemania Volunteer
- Wrestlemania Golf Tournament Volunteer
Skills and Proficiencies:
- - Photoshop CS6 for Web Design
- AdWords Display Certification
- Accounting Fundamentals
Overall Online Presence:
- 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
Profile, no articles published, inactive on personal social
media accounts, URL-customized.
- Grade: 65.
Mayte Anton
Industry Experience:
Realtor and Marketing Promoter
Education:
- Currently enrolled in Entertainment Business BS
at Full Ssil University
Leadership Experience:
- Promoted Jenifer Lopez at AMWAY center
- Promoted Wedding Xpos
Skills and Proficiencies
- Mood Boards for web
- Word Press certificate
Overall Online Presence:
-500 – connections, banner image customized,
professional headshot, inactive on personal
social media, URL-customized.
-Grade: 45

10. COMPETITIONMauri Trevino
Industry Expierence:
- Video Editor and Videographer
Education:
- Entertainment Business - Master of Science
at Full Ssil University
Leadership Experience:
- Filmaker- Freelancer
Skills and Proficiencies:
- Developing a Style Guide
- Cinematography
- Video Editing
- Digital Compositing
Overall Online Presence:
- 500- connections, banner image customized,
professional headshot, detailed summaries throughout
Profile, no articles published, inactive on personal social
media accounts, URL-customized.
- Grade: 5o.
Mayte Anton
Industry Experience:
Realtor and Marketing Promoter
Education:
- Currently enrolled in Entertainment Business BS
at Full Ssil University
Leadership Experience:
- Promoted Jenifer Lopez at AMWAY center
- Promoted Wedding Xpos
Skills and Proficiencies
- Mood Boards for web
- Word Press certificate
Overall Online Presence:
-500 – connections, banner image customized,
professional headshot, inactive on personal
social media, URL-customized.
-Grade: 45

11. BRAND POSITION
MAYTE “THE RING MISTRESS“ ANTON
Influential, sophisticated and ambitious, Mayte Anton gets
the name of “The Ring Mistress”
due to the extravagant events she creates and for the
Long-lasting impressions that she elaborates
for the audience.

12. NETWORKING & MARKETING
Industry Events & Organizations
• 2019 Senor Frogs
‣ July – December | Orlando, Fl
• Spot2B
‣ Marketing and Event Planning Company | Orlando, FL
• Amway Center
‣ June - December 2019 | Orlando, FL
Digital Marketing
• Primary Content: Post educational marketing information on
daily basis in social media.
• Network for at least once a month with peers in the
entertainment business. Actively post videos promoting next
events.
• Website: Promote portfolio Full Sail site to showcase my
progress. In addition, Keep the website up to date and post
blogs at least once a month.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25
yrs of experience in Entertainment Industry; Dec.
2020
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in fall 2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2021
• Marketing Foundations – Linkedin.com, May 2020
• WordPress 5 Essential Training – Linkedin..com,
December 2020
Soft Skills
• Managing Your Professional Network-
Linkedin.com, May. 2020
• Building Self- Confidence - Linkedin.com, Oct. 2020
• Join local Toastmasters Club and regularly attend
monthly events, starting Dec. 2020
• Learning Personal Branding - Linkedin.com, Nov.
2020

14. MAYTE ANTON
Did you know that there has been an increase
of online sales for concert tickets?
Since I started working with Live Nation
Entertainment and third -party vendors,
I’ve creating their marketing strategy and
help create brand awareness and
increase in profit by 200%. Many companies
Reference me by “The Ring Mistress”

15. REFERENCES
Summary Report for: 13-1121.00 - Meeting, Convention,
and Event Planners. (n.d.). Retrieved from
https://www.onetonline.org/link/summary/13-1121.00
Summary Report for: 13-1121.00 - Meeting, Convention,
and Event Planners. (n.d.). Retrieved from
https://www.onetonline.org/link/summary/13-1121.00
company/live-nation/people. (n.d.). Retrieved from
https://www.linkedin.com/company/live-nation/people
Special Events Sales Manager. (n.d.). Retrieved from
https://www.glassdoor.com/Job/jobs.htm?suggestCount
=0&suggestChosen=true&clickSource=searchBtn&typed
Keyword=live+nation&sc.keyword=Live+Nation+Entertai
nment&locT=C&locId=1154170&jobType=
Unsplash. (n.d.). Beautiful Free Images & Pictures.
Retrieved from https://unsplash.com/