Joann Holmes is exploring her personal brand as a creative entrepreneur focused on digital media. She aims to help other creatives and small businesses through her company, Untapped Media Group. Her goals are to expand her client base, grow her business to employ over 10,000 people, and generate over $1 million in annual revenue. She will promote her brand through industry events, digital marketing on platforms like Facebook and Instagram, and continuing her education.

1. PERSONAL BRAND EXPLORATION
Joann Holmes
Project & Portfolio I: Week 1
OCTOBER 26, 2020

2. Musical by design and entrepreneurial by soul, I
am me. Born and raised in Miami, Florida where
the sky is the limit and luxury is infinite. I strive
for greatness within myself and in business . I
also made a vow that if I don’t reach greatness
within my own business, I plan on running
someone else’s.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Directors
• Producers
• Advertising & Promotion
Managers
BRAND ARCHETYPE -I love to tell
a story within my creativity. I also
love to draw my audiences full
attention when it comes to detail
and metrics that they have to watch
multiple times to view the bigger
picture.
DIGITAL MEDIA FOR CREATIVES & ENTREPRENEURS

4. • DEMOGRAPHICS: My target
audience is between the ages of
18 to 70. Predominately African
American but does have a
diverse background as well.
• PSYCHOGRAPHICS: This
includes creatives,
entrepreneurship and business
owners.
‣ IDEAL AUDIENCE MEMBERS:
‣ Shonda Ryhmes
• Tyler Perry
• Ava Duvernay
VIDEO DIRECTORS & PRODUCERS AT TYLER PERRY STUDIOS
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• I will expand my customer base to a constant flow at
least 20 clients a month with my small business.
‣ I will increase promotions by 10% by
December 2021.
Mid Term: (2031)
• I will have a fully operational business with a staffed
employee base of over 10k.
‣ The more investments that I receive for the
company can grow my marketing efforts that
will sustain my employees as full time by
December 2021 which will land me at 50%.
Long Term: (2040)
• I will build my headquarters in Florida and generate
an annual revenue of over a million a year.
‣ Keeping a great company atmosphere will
keep happy employees that will give
exceptional customer service to complete this
goal by by December 2039.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Video creation and video editing 90%
Web Platform Development Software 80%
Critical Thinking 79%
Complex Problem Solving 70%
SOFTHARD
Project Management Software 60%
Business Intelligence and Data Analysis Software 30%
Social Perceptiveness 50%
Monitoring 40%
SOFTHARD

7. I help creatives, entrepreneurs and small
businesses do extraordinary work within digital
media by telling their story to attract their target
audience.
PROMISE

8. CREDENTIALS
Work Experience:
• 10 Years as a Creative & Marketing Director
• 5 Years Human Resources General
Education:
• Creating Successful Business Operations
Completed, Urban League of Broward
County
• Entertainment Business, B.S., Full Sail
University (Exp. 2022)
Awards:
• Human Resource Generalist, Maximus
Federal & Human Services.

9. COMPETITION
Karen Civil
Industry Experience:
• 18 years of Entertainment Business &
Social Marketing
Education:
• Union County College, Associates
Leadership Experience:
• Music & Entertainment Manager
• Owner of Karen Civil
Skills and Proficiencies:
• Social Media Management - 99+
• Entertainment- 99+
• Blogging - 99+
Joann “Moonie” Holmes
Overall Online Presence:
• 500+ connections Banner not customized. Non
professional headshot. Profile is vagued. No active
articles on LinkedIn. Very active on Instagram. Link is
customized.
• Grade: Average, 60 out of 100
.
.
Industry Experience:
• 10 Years of Entertainment Business &
Social Marketing
Education:
• Full Sail University, Bachelors
• Miami Central High School
Leadership Experience:
• Founder & C.E.O of Untapped Media Group
Skills and Proficiencies:
• Social Media Marketing - 12
• Social Networking - 7
• Human Resources - 1
Overall Online Presence:
• 500+ connections. Banner customized. Professional
headshot. Profile is full. No active articles on LinkedIn.
Very active on Facebook and Instagram. Link is
customized.
• Grade: Above average, 80 out of 100

10. COMPETITION
Gary Vaynerchuk
Noteworthy Experience:
• C.E.O of VaynerMedia
• Co-Founder of Vayner/RSE
Joann “Moonie” Holmes
Industry Experience:
• 14 Years of Social Marketing
Education:
• No Education
Skills and Proficiencies:
• Social Media - 99+
• Entrepreneurship - 99+
• Social Media Marketing- 99+
Overall Online Presence:
• 500+ connections. Banner customized. Professional
headshot. Profile is full. No active articles on LinkedIn.
Very active on Facebook and Instagram. Link is
customized.
• Grade: Superior, 95 out of 100
Industry Experience:
• 10 Years of Entertainment Business &
Social Marketing
Education:
• Full Sail University, Bachelors
• Miami Central High School
Leadership Experience:
• Founder & C.E.O of Untapped Media Group
Skills and Proficiencies:
• Social Media Marketing - 12
• Social Networking - 7
• Human Resources - 1
Overall Online Presence:
• 500+ connections. Banner customized. Professional
headshot. Profile is full. No active articles on LinkedIn.
Very active on Facebook and Instagram. Link is
customized.
• Grade: Above average, 80 out of 100

11. BRAND POSITION
I write and create to tell what the heart would
struggle to speak, what the soul would struggle to
hold, and what the mind would struggle to hide.
JOANN “MOONIE” HOLMES

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Fortune 40 Under 40
‣ 2021/TBA
• Met Gala
‣ February 2021/ TBA
• Black Tech Week
‣ 2021/MIAMI, FL
Digital Marketing
• Primary Content: I will create digital flyers and videos to
bring awareness to my brand and what it will bring to the
consumers.
• Primary Tools: Facebook/Instagram/Twitter. I will promote my
visual content for my company on these platforms to gain
awareness from industry professionals.
• Website: My personal website will be a one stop shop to learn
more about me and all the things I do and can provide.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor in the same field as me to help
guide my endeavors to achieve the ultimate
accomplishments within my business.
Formal Education
• Entertainment Business, BS, Full Sail University.
Expected graduation date 2022
Technical Skills
• Take Adobe Suite Training Courses, January 2021
• Take Google Suite Training Courses, February 2021
• Take Mailchimp Training Courses, March 2021
Soft Skills
• Take Office Suite Training Courses, January 2021

14. JOANN “MOONIE” HOLMES
You know a lot of creatives, entrepreneurs and small
business owners don’t know how to capitalize their own
brands? Well, what I do is A platform that will unite the
culture of entertainment, local movements and businesses all in one.
Impacting the world with an insight into the hard work and dedication from the most
talented individuals and local businesses. Showcasing their talent with a platform
never seen before for the sole purpose of Digital Marketing, Branding &
Entertainment Media. | Interviews. Visual Reels. Event Media Coverage. Visual
Marketing Management. Website Designs |.
“

15. REFERENCES
Fortune Media IP Limited (2020). 40 Under 40
Retrieved from https://fortune.com/40-
under-40/2019/
Wikipedia (2020). Tyler Perry Studios
Retrieved from https://en.wikipedia.org/wiki/
Tyler_Perry_Studios