This is a project that I completed on behalf of my Portfolio 1 class at Full Sail University on 2/23/2020

1. PERSONAL BRAND EXPLORATION
Kayla Regis
Project & Portfolio I: Week 3
February 19, 2020

2. The eldest of three siblings, Kayla Regis was
born and raised in North Miami, Florida, which
shaped her independence. She’s been an avid
fan of music her entire life and dreams of
marketing events for Rolling Loud which was
founded in the same city she is from, Miami.
After high school, Kayla enrolled in the
Entertainment Business Bachelors degree
program at Full Sail University where she’s
focused on developing her business and
marketing skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Business Development Manager
• Marketing Coordinator
• Marketing Development Executive
• Product Manager
Royalty Archetype - producing
brand stories that influence people
and produces a prosperous
community. Using industry trends to
lead by example and captivate
audiences with my ambition and how
much of it I pour into my work.
Promotion & Marketing Manager

4. • DEMOGRAPHICS: 95% Male, 27-40 years
old, Mixed ethnicities and backgrounds,
College Educated, Primarily spread
between the east & west coasts of the
United States.
• PSYCHOGRAPHICS: Rolling Loud
employees seem to enjoy outdoor
activities, partaking in other music
festivals, hip-hop music, traveling, and
cooking.
• IDEAL AUDIENCE MEMBERS: Tariq
Cherif, Co-Founder/Owner (Rolling Loud),
Gustavo Guerra, Marketing Specialist/
Curator (Rolling Loud), Sean Wirtheim,
Director Of Operations (Rolling Loud)
Recruiters & Hiring Managers at Rolling Loud Music Festival
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at Rolling Loud
‣ Connect with, and send a follow up promotional email
to Rolling Loud team members on LinkedIn or any other
networking sites by January 1, 2020.
Mid Term: (2026)
• Lead a successful marketing campaign aimed at expanding
Rolling Loud attendance & festival locations
‣ Expand year-over-year Rolling Loud event attendance
by 20% nationwide by December 31, 2025. Also add an
international festival venue to Rolling Loud’s portfolio
by mid 2026.
Long Term: (2040)
• Establish a media company that assists other live event
companies with brand outreach and event attendance
‣ Save a total of $60,000 in revenue, have festivals or live
events in at 3 different countries, and secure 2 business
partnerships by January 1, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 90%
Adobe Photoshop 50%
Time Management 80%
Public Speaking 70%
SOFTHARD
Data Base Management Software 10%
ERP Software 10%
Critical Thinking 50%
Public Speaking 70%
SOFTHARD

7. I assist media organizations in increasing their
event attendance and brand outreach by
captivating audiences with the stories I tell
through my work, therefore, increasing their
desire to be apart of the brand’s initiative in any
capacity they can.
PROMISE

8. CREDENTIALS
Work Experience:
- Power Trip Operations — Here’s The
Thing Podcast
Education:
• Highschool Diploma
• Entertainment Business, B.S., Full Sail University (Exp. 2021)
Awards:
• National Society of High school Scholars
• National Society of Collegiate Scholars

9. COMPETITION
Christian Rivera
Industry Experience:
• Entry level position at Insomniac ; Still
enrolled in school
• Sirius XM
Education:
• Current student enrolled in the Entertainment
Business B.S. at Full Sail University
Leadership Experience:
• N/A
Skills and Proficiencies:
• Entertainment - 0 endorsements
• Art Direction - 0 endorsements
• Film - 0 endorsements
Kayla Regis
Overall Online Presence:
• 7 connections, customized banner, amateur
headshot, sales associate at SiriusXM, no articles
published, sporadically active on social media, URL
has been customized
• Grade: Poor, 20 out of 100
Industry Experience:
• Power Trip Operations — Here’s The
Thing Podcast; Still enrolled in school
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Key Club International member; oversaw many
fundraising and community cleanup events
Skills and Proficiencies:
• Microsoft Excel - 0 endorsements
• Adobe Creative Suite - 0 endorsements
• Public Speaking 0 - endorsements
Overall Online Presence:
• 4 connections, banner image customized,
professional headshot, no articles published, lack of
details on profile, sporadically active on personal
social media accounts, URL customized
• Grade: Poor, 10 out of 100

10. COMPETITION
Gustavo Guerra
Industry Experience:
• 14 years of marketing experience, 1
year and 10 months as a marketing
specialist at Rolling Loud
Education:
• Business Administration
• Business Management
• Accounting
Noteworthy Experience:
• Entrepreneurship - President of promotions
company for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Entertainment - 9 endorsements
• Marketing - 7 endorsements
• Music - 6 endorsements
Kayla Regis
Overall Online Presence:
• 251 connections, banner image not yet customized,
amateur headshot, detailed profile summaries, two
recommendations, URL not yet customized,
premium membership
• Grade: Good, 75 out of 100
Industry Experience:
• Power Trip Operations — Here’s The
Thing Podcast; Still enrolled in school
Education:
• Current student enrolled in the Entertainment
Business, B.S. at Full Sail University
Leadership Experience:
• Key Club International member; oversaw many
fundraising and community cleanup events
Skills and Proficiencies:
• Microsoft Excel - 0 endorsement
• Adobe Creative Suite - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 3 connections, banner image customized,
professional headshot, no articles published, lack of
details on profile, sporadically active on personal
social media accounts, URL customized
• Grade: Poor, 15 out of 100

11. BRAND POSITION
No matter the platform, the world is a little
different and a lot better than it was 5
seconds ago, now that your creation is in it.
Kayla Regis

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Doses of Fusion — Artist Showcase & Q&A Panel
‣ February 20, 2020 | Orlando, FL
• ASTA Convention and Showcase (Excelcia Music Publishing)
‣ March 7, 2020 | Orlando, FL
• GLAD Sessions—Music Business Workshops (GLAD Empire)
‣ March 19, 2020 | Orlando, FL
Digital Marketing
• Primary Content: est. podcast called “Here’s The Thing”; 45-60
min episodes where topics of discussions are either dissected,
defended, or attacked. Topics can range from the
entertainment industry to gaming to sports.
• Primary Tools: Apple Podcasts, Spotify, Patreon and
Instagram to promote podcast through brief descriptions
detailing what listeners can expect in the episode.
• Website: Full Sail digital portfolio site to showcase school
work and various projects. Patreon and twitter feed discussing
different podcasts topics. LinkedIn posts describing the
different works I have my hand in.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking female senior-level marketing professional with
at least 10-15 yrs of experience in media and branding;
married or independent personality with strong core
values.
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2021
Technical Skills
• Complete all Database Management Software tutorial
courses through guru99.com, Sept. 2020
• ERP Software Tutorials - www.tutorialspoint.com, Sept.
2020
• Web Platform Development - guru99.com, Aug. 2020
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2020
• Critical Thinking - Lynda.com, Aug. 2020
• Public Speaking/Oral Presentation-
claritymediagroup.com Sept. 2020

14. Kayla Regis
You know how the music festival fanbase has been
steady in the US but gradually declining overseas in the
past decade? Well, I am here to produce personal brand
stories that will captivate audiences all over the world while still
catering to the core Rolling Loud fanbase by providing uncontested live shows and
marketing campaigns that’ll put tickets in hand and butts in seats. In fact, after almost a year
of being a co-host on a podcast show it was evident that I was more than capable of
attracting an audience and keeping their attention. Audience interaction and downloads
skyrocketed. Listeners often complimented my co-hosts and I on our abilities to keep their
attention as well as keeping them entertained.
“

15. REFERENCES
Rivera, C. (2020). Christian Rivera LinkedIn Profile. Retrieved
February 21, 2020, from https://www.linkedin.com/in/
christianrivera9/
Guerra, G. (2020). Gustavo Guerra LinkedIn Profile.
Retrieved February 21, 2020, from https://
www.linkedin.com/in/gustavo-guerra-68aa0837/
ONETOnLine.org. (2020). Summary Report for: 11-2021.00 -
Search Marketing Managers. Retrieved February 22, 2020,
from https://www.onetonline.org/link/summary/11-2021.00
Rolling Loud Contact Site. (2020). Contact Rolling Loud
Retrieved February 22, 2020, from http://
www.rollingloud.com/contact
Rolling Loud, LLC. (2020). Rolling Loud, LLC Company Page
on LinkedIn. Retrieved February 22, 2020 from https://
www.linkedin.com/company/rolling-loud-festival/