Samantha Donelson is exploring her personal brand as an event producer. She grew up loving sports and hosting parties. She is currently studying Entertainment Business at Full Sail University to develop her event production skills. Her goals are to land an event coordinator position with AMB Group after graduation and work her way up to Event Producer and eventually Director of Live Events. She analyzes her skills and areas for improvement. Samantha highlights her experience and education. She also compares her online presence to competitors and identifies ways to strengthen her brand positioning.

1. PERSONAL BRAND EXPLORATION
Samantha Donelson
Project & Portfolio I: Week 3
April 18, 2019

2. IDENTITY
Samantha Donelson is the second oldest of five
siblings, she grew up not knowing three of them
until she was 22. She grew up in a small town of
Clermont, Florida. She has loved sports since she
was a small child, when she started with softball.
As she got older she began to get more into
events and throwing parties for everything. She
loves to get everyone together and host a party
whenever the opportunity presents itself. She
loved those two things so much she decide to go
to school for Entertainment Business program at
Full Sail University where she is developing her
event production and management abilities.

3. PROFESSION
Potential Job Titles:
• Event Producer
• Manager of Events
• Event Director
Caregiver Archetype - creating a
brand that brings people together
through the events that I produce.
Caring about my clients every needs
and making sure they are all taken
care of.
Event Producer for a Professional Sports Team

4. • DEMOGRAPHICS: 75.3% of
Meeting, convention, & event
planners are Female and 81.6% are
of white background. The median
age of Meeting, convention, & event
planners is 37.7.
• PSYCHOGRAPHICS: Is fond of
traveling to new places, watching
movies with others. Keeps an open
mind to others opinions and beliefs
and respects them. Attends
sporting events on a regular basis.
• IDEAL AUDIENCE MEMBERS:Erika
Baranek, Event Producer, Kelsey
Gillespie, Director of Events, Jamie
Coder, Event Producer
Recruiters & Hiring Managers at AMB Sports & Entertainment
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an Event Coordinator Position with AMB Group.
‣ Have a sit down with my current managers and
let them know that I want to be full-time.
Mid Term: (2025)
• Coordinate enough events with stellar reviews to gain
a promotion to Event Producer.
‣ Work day in and day out to make sure that my
managers and director are happy with my work.
Long Term: (2040)
• Get promoted to Director of Live Events and
Entertainment
‣ Save $100,000, produce over 20,000 events
every year, Start an Event Production Business

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Suite 90%
Adobe Creative Suite 75%
Time Management 70%
Organized 80%
SOFTHARD
Social Tables 50%
Social Media Marketing 40%
Event Marketing 30%
Management 60%
SOFTHARD

7. I help organizations, companies, and
individuals plan and create their custom
events. I help them make valuable
memories and create lasting partnerships.
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years service in U.S. Marine Corps
• 2 years in social media marketing for
cattle feed retail store
Education:
• Content Marketing, HubSpot Certification
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2020)
Awards:
• Navy & Marine Corps Achievement
Medal, U.S. Marines

9. COMPETITION
Abigail Thompson
Industry Experience:
• 2 years as a Script Supervisor for
BuzzFeed
Education:
• Current student enrolled in Entertainment Business
B.S. at Full Sail University
Noteworthy Experience:
• Story Producer with Big Fish Entertainment
• Multiple Business courses completed
Skills and Proficiencies:
• Social Networking - 49 endorsements
• Event Planning - 31 endorsements
• Marketing - 29 endorsements
Samantha Donelson
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, URL not yet customized, no
premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 year working in Live Events as a Live
Events Associate part-time
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Store Manager for Vitamin World
• Lead Server for Universal
Skills and Proficiencies:
• Social Media Marketing - 14 endorsements
• Customer Service - 18 endorsements
• Management - 10 endorsements
Overall Online Presence:
• 500+ connections, banner image customized and
clear, professional headshot, detailed list of
experience, active on personal social media
accounts, URL not customized, Premium Member
• Grade: Average, 70 out of 100

10. COMPETITION
Shawanda Holsey
Industry Experience:
• 2 Years with ESPN as an Event
Coordinator.
Education:
• B.S. from Kennesaw State University.
Leadership Experience:
• Front End Supervisor for Ross Stores
• Certified Trainer for TacoMac
Skills and Proficiencies:
• Broadcast Journalism - 5 endorsements
• Digital Media Production - 4 endorsements
• Marketing Event Planning- 4 endorsements
Samantha Donelson
Overall Online Presence:
• Over 500 connections, blurry ESPN banner image,
amateur headshot, lack of details throughout profile,
no articles published, inactive on social media, URL
not yet customized
• Grade: Good, 50 out of 100
Industry Experience:
• 2 year working in Live Events as a Live
Events Associate part-time
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• Store Manager for Vitamin World
• Lead Server for Universal
Skills and Proficiencies:
• Social Media Marketing - 14 endorsements
• Customer Service - 18 endorsements
• Management - 10 endorsements
Overall Online Presence:
• 500+ connections, banner image customized and
clear, professional headshot, no articles published,
detailed list of experience, active on personal social
media accounts, URL not customized
• Grade: Average, 70 out of 100

11. BRAND POSITION
Making connections and memories that will
last a lifetime. While giving you the good
old southern treatment as sweet as a
Georgia peach.
SAMANTHA “GEORGIA PEACH” DONELSON
Samantha earned her
nickname “Georgia Peach”
because of her caregiver
attitude making sure
everyone gets what they need
and always eats.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• AMB Sports and Entertainment
• International Live Events Association (ILEA)
‣ Collegiate Membership | Atlanta Chapter
• Atlanta Career Expo
‣ April 27 | Atlanta, Ga
Digital Marketing
• Primary Content: Posting articles to Linked In, Twitter and
Facebook to keep my relevance up. Also keep my Digital
Portfolio updated with the same content.
• Primary Tools: Linked In, Facebook, Twitter
• Website: Full Sail digital portfolio site to showcase my
school work, and use my social connections to gain viewers
to my site.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level Event Producer with at least
20 yrs of experience in the Event Planning
Industry; family oriented individual, Jan. 2020
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2020
Technical Skills
• Event Management - Lynda.com, Dec. 2019
• Social Tables - Lynda.com, May 2019
• WordPress 5 Essential Training - Lynda.com, May
2019
Soft Skills
• Organizational Skills - Lynda.com, Aug. 2019
• Adobe Illustrator - Lynda.com, Sept. 2019
• Join my local Event Planners Association, Oct. 2019
• Public Speaking, - Lynda.com, Nov. 2019

14. Samantha Donelson
Planning an event can be quite stressful.
Why not allow me to take that stress away
and handle everything while staying under
budget but also adhering to every detail as it
happens. After working in live events for a few years I realized that I
want to help other plan and execute events for others. I have had many
people that I have helped through live events come back asking for me
to help them with their events over and over again because of my
attention to detail, time management, and organization skills.
”

15. REFERENCES
https://datausa.io/profile/soc/
131121/
Beers, F (2018) Key Event Planning
Skills to Highlight on Your Resume,
https://www.thebalancesmb.com/
key-event-planning-skills-to-
highlight-on-your-resume-1223566
https://www.eventbrite.com/blog/
the-top-10-qualities-of-successful-
event-managers-ds00/
https://www.linkedin.com/in/
shawanda-holsey-66797426/
https://www.ileahub.com