A quick guide to Nolan Thompson's Personal Brand. This was completed in June of 2020 for a Project and Portfolio Class at Full Sail University

1. PERSONAL BRAND EXPLORATION
Nolan Thompson
Project & Portfolio I: Week 3
June 21, 2020

2. Nolan Thompson was born and raised in a small
town in Northeast Louisiana called Rayville. As
the youngest of seven siblings, Nolan was pushed
to be a high level professional like a doctor or a
lawyer. But Nolan’s was drawn to develop a
passion in sports media and more Specifically
European football and Barstool Sports. Nolan
wants to bring his learned traits of hard work,
honesty and wit to spread knowledge of the game
he loves in the country he calls home. He also
wants to develop his writing craft to one day write
about soccer and pop culture for a living.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Film and Video Editor
•Broadcast News Analyst
•Podcaster/Producer
Hero Archetype - inspiring others by
producing content and covering
stories that no one thought could be
covered. This allows me to silence
the doubters as well as display
encouragement by the work I put in
to each individual assignment.
Writing and Producing Content for European Soccer

4. • DEMOGRAPHICS: 60/40 split
between male and female,
Majority Caucasian, with no public
religious tied, tend to lean left
politically, located primarily in
North East America
• PSYCHOGRAPHICS: Enjoys
hiring a cool mix or traditional and
unconventional talent. Looks for
people who want to invest 100% of
their life to the company, and
people who can offer an innate trait
that can contribute to the
• IDEAL AUDIENCE MEMBERS:
Dave Portnoy, Founder, Chief Decison
Maker (Barstool Sports), Erika
Nardini, CEO (Barstool Sports)
Recruiters & Hiring Managers at Barstool Sports, NBC Sports
and Tottenham Hotspur
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
•Land an entry-level editing position at Barstool Sports.
‣Gain a Twitter following of 1,000 followers by
the time I graduate in September of 2021.
Mid Term: (2025)
•Secure a full time position at Barstool Sports as a
Content Creator and Podcaster.
‣Have a recognized podcast that is constantly
made.
Long Term: (2040)
•To establish myself as on of the recognized and
respected members of the sports media game. I want
be the face of young soccer fans of America.
‣Gain a total of 50k twitter and instagram
followers.
‣Have my own streaming show or to have my
podcast constantly reach the top charts

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Suite 87%
Social Media Profecient 95%
Converse With Anyone 90%
Time Management 45%
SOFTHARD
Large Twitter Following 10%
Proficient Video Editing 10%
Writing to Your Voice 30%
Passion for Gambling 50%
SOFTHARD

7. I help the most popular sport on the planet,
soccer, establish a stronger foothold in the
country that hasn’t quite accepted it yet,
America, by creating and editing innovative
knowledgeable content.
PROMISE

8. CREDENTIALS
Work Experience:
• 1 year service at WAFB, Baton Rouge
•1 full season as play-by-play commentator
for Parkview Baptist High School Football
Education:
• Communication Studies, B.S., Louisiana
State University
•Dan Patrick School of Sportscasting, B.S., Full Sail University (Exp. 2021)
Awards:
•Part of first all-student production in
Louisiana State University’s Theater
Department. (iWannaDie)

9. COMPETITION
Zachary Grady
Industry Experience:
• On Field Production Assistant for the
Tampa Bay Vipers
• Member of Full Sail NXT Student
Initiative
Education:
• Dan Patrick School of Sportscasting, B.S. at Full Sail
University (est September 2021)
• The State University of New York at Broadport, History,
B.S.
• Hudson Valley Community College, Associates in Arts,
Independent Studies
Leadership Experience:
• 3 years as Financial Advisor for Edward Jones
• CFO for Chambers Sports Performance
• Coach and Treasurer for The Colonie Raiders Football
Program
• Board of Directors Member for West Albany Strong
Skills and Proficiencies:
• Customer Service
• Sales
• Public Speaking
Nolan Thompson
Overall Online Presence:
• Grade: Above Average, 85 out of 100
Industry Experience:
• 1 year interning with the sports
department at WAFB, Baton Rouge.
Education:
• Current student enrolled in Dan Patrick School of
Sportscating, B.S. at Full Sail University
• Communication Studies, B.S, Louisiana State University
Leadership Experience:
• Member of Executive Council for Sigma Alpha Epsilon at
Louisiana State University
Skills and Proficiencies:
• Adobe Creative Suite
• Conversationalist
• Social Media Proficiency
Overall Online Presence:
• Grade: Average, 62 out of 100

10. COMPETITION
Chris Burns
Industry Experience:
• Degree from the Dan Patrick School of
Sportscasting (2020)
• 2 years as play by play and color
commentator for Rollins College.,
Education:
• Graduated from The Dan Patrick School of Sportscasting
(2020)
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt
• MOAA Award, AFJROTC Award for Leadership
Recognition
Skills and Proficiencies:
• Broadcast Journalism
• Storytelling
• Sports play by play
Nolan Thompson
Overall Online Presence:
• 26 Connections
• No active endorsements
• No customization aspects
• Grade: Average: 50 out of 100
Industry Experience:
• 1 year interning with the sports
department at WAFB, Baton Rouge.
Education:
• Current student enrolled in Dan Patrick School of
Sportscating, B.S. at Full Sail University
• Communication Studies, B.S, Louisiana State University
Leadership Experience:
• Member of Executive Council for Sigma Alpha Epsilon at
Louisiana State University
Skills and Proficiencies:
• Adobe Creative Suite
• Conversationalist
• Social Media Proficiency
Overall Online Presence:
• Grade: Average, 62 out of 100

11. BRAND POSITION
Bringing wit, knowledge and passion to a sport
that will leave the consumer wanting to run
their mouth to the next person.
NOLAN “JABBER-MOUTH” THOMPSON
Nolan earned the nickname
“Jabber Mouth” at a young age
when he wouldn’t ever shut up.
Nolan has developed his love for
speech into a set of acquired
skills that have made him a great
communicator.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 ICSERE International Conference on Sports Ethics and
Racial Equality
‣ March 15-16 - London, UK
• STWS Europe Virtual Conference: Engaging Fans & Brands
‣ June 20, 2020 - Online
• World Soccer Congress
‣ Oct 30 - 31, 2020 - Barcelona, Spain
Digital Marketing
• Primary Content: est. podcast and article series called “Against
the Run of Play”- Similar Style to “Men in Blazers” podcast-mix
in relative knowledge to what is happening in the world of
football and relate it back to personal experiences
• Primary Tools: Twitter and Instagram - promote articles and
podcasts through building an online presence and brand
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase European football knowledge and
embedding podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Looking for a senior member of the mainstream media in
regard to the English Premier League. Someone who
would be willing to help an young American lad learn the
ins and out of covering the top flight of English Football
Formal Education
• Complete Dan Patrick School of Sportscating, B.S. by
expected graduation date in September 2021
Technical Skills
• Proficiency in: Wordpress, Adobe Creative Cloud
• Adept understanding of Video and Audio Editing
• How to expand my personal brand through a Digital
Portfolio
Soft Skills
• Writing to my voice
• Being able to hold a conversation with anyone
• Time Management

14. Nolan Thompson
Did you know that soccer is the most famous
sport in the world? You probably also know that
this is not the case in America. So how did a kid born in
the South of America not grow up on SEC football. It was the passion. The
passion that I see and relate to at the highest level of European football
surpasses the level of intensity I find while watching American football. I want
to use the skills I have learned up to this point to expand the beautiful game to
all parts of the globe.
“

15. REFERENCES
Barstool Sports Search. (n.d.). Retrieved June 28, 2020, from https://
www.linkedin.com/search/results/all/?keywords=barstool+sports
Former Intern - Production Assistant in New York, Assistant, F., York,
N., & Candidate, A. (2020, May 28). Working at Barstool Sports.
Retrieved June 28, 2020, from https://www.glassdoor.com/
Overview/Working-at-Barstool-Sports-EI_IE891717.11,26.htm
Presidente, E. (2020, February 12). Do You Want To Work For
Barstool Sports? Do You Think You Can Be My Next "Frankie".
Now Is Your Chance. Retrieved June 28, 2020, from https://
www.barstoolsports.com/blog/1863780/do-you-want-to-work-
for-barstool-sports-do-you-think-you-can-be-my-next-frankie-
now-is-your-chance
Summary Report for: 27-3021.00 - Broadcast News Analysts. (n.d.).
Retrieved June 28, 2020, from https://www.onetonline.org/link/
summary/27-3021.00
Summary Report for: 27-4032.00 - Film and Video Editors. (n.d.).
Retrieved June 28, 2020, from https://www.onetonline.org/link/
summary/27-4032.00