Elizabeth Furey outlines her personal brand statement and goals as an outgoing individual committed to a career in public relations. Her target audiences are PR agencies, communications departments in government and sports/entertainment corporations. She analyzes her strengths and weaknesses, and lists opportunities through her college program and threats like limited professional network in Toronto. Her strategies include strengthening her online presence on social media, gaining volunteer experience, and networking with students and alumni. Tactics include following industry professionals, updating profiles, volunteering, and attending events. She provides a critical path timeline and channels used like Twitter, LinkedIn, and blogs.