Helen Lialias is a determined and passionate PR student from Etobicoke, Ontario with a BA in Anthropology from York University. She aims to position herself for a successful PR career by developing a personal brand through key messaging and a strong online presence that highlights her interests in culture, travel, and fashion. Her strengths include strong communication skills and being socially conscious, though she lacks work experience in PR and has yet to narrow her focus area. Her plan is to increase her online visibility, networks, and skills through volunteering, mentoring, and internships to differentiate herself and find a PR niche that aligns with her values and background in anthropology.

1. Finding the BeautyWithin Your Niche...

2. Who am I???Born in Etobicoke, Ont.Of Greek and German backgroundObtained BA in Anthropology from York UniversityInterested in culture, traditions and aestheticsLove to travel all over the worldLove continental diningPassion for fashion My peers have described me as… Mature intelligent determined organized reliableloyal good communicator passionate genuine caring thoughtful creative…

3. Position YourselfI am a determined and passionate PR student who will combine my life experiences and education in anthropology to add value to the profession from a unique perspective. I willremain open to constant change, learning and growth and always strive for the remarkable, the creative and the memorable.

4. A Goal Towards my FutureTo position myself for a successful career in Public Relations by first establishing a personal brand that maintains an authentic and positive image of who Helen Lialias is through carefully crafted key messaging and by developing a strong and valuable online presence

5. Where to Begin?To increase my visibility and following online and to attract potential employers through channels such as linkedin, twitter, and my blogTo narrow in on a specific area of interest in public relations that I would like to focus my career on by engaging and networking with and by following pr professionals online and by exposing myself to their specific worldsTo use my background in anthropology and my life experiences in my career as a pr practitioner to distinguish myself among other brands

6. Personal SWOTStrengthsHighly analytical and organized with excellent written and verbal communications skillsSocially conscious and culturally sensitive

7. Exceptional interpersonal skills and dynamic team player

8. Deadline oriented , loyal, and reliable

9. Sincere and passionate in everything I doWeaknessesLack of work and volunteer experience in the PR field

10. Have not narrowed in on specific focus area in PR

11. Lack of networks in the industry

12. Have not fully developed my technological skills and understanding to maintain a current edge OpportunitiesTo gain better knowledge of how to combine my skills to develop my PR niche

13. To consult with my mentor on how to further enhance my personal brand and PR career

14. To take initiative by volunteering for and attending PR events to network and learn more about the PR industryThreatsThose with more experience within the field

15. Those with a strong and well developed online presence

16. Fellow humber PR students Key MessagesTo differentiate myself amongst others in the field and to excel by showcasing my interests, talents, and experiences Remain open to collaboration and interactions with others in the field who will help me learn and grow personally and professionally and help me carve out my PR nicheAlways Maintain my authenticity and reflect my personal values and beliefs in my writing and online presence Always strive for a healthy work/life balance

17. How to Find MecClick on Me!

18. Future ChannelsExpand followers on all of these channels that are insightful and help me learn about my field and the world around meFurther develop and enhance these profiles to be remarkable, interesting, inspiring and current

19. Action!Increase following on all of my channels and strengthen my personal brand and online presence by updating my information frequently, meaningfully commenting and engaging with other related profiles and by seeking out and following new and interesting people with similar interests to meWill narrow in on specific area of interest within PR by researching the field and my interests further, volunteering at PR events, networking with PR professionals and my Humber peers online and in real time and by engaging with and receiving feedback from my mentor on a regular basisTo share, apply and align my values and beliefs, background in anthropology and life experiences with my writing, key messaging and PR career to stand out from other brands while being open to collaborating and evolving at all times as change is always constantWill maintain a healthy work/life balance by prioritizing and organizing my time and by pursuing a career that I am passionate about and interested in to keep me motivated and happyWill be remarkable, interesting and memorable by staying true to myself and speaking up and writing about issues that are important to me

20. Critical PathMarch 2010 - May 2010Tweet interesting and insightful facts at least once a day related to my interestsBlog about current issues and hot topics at least once every 2 weeksTry to comment on blogs and tweets from prominent PR practitioners that will help me networkIncrease my following on twitter and LinkedIn by 50-100 followersVolunteer at PR events and continue researching niches within PRMay 2010 - August 2010Will choose a specific niche area of PR that I am interested inComplete 100% of LinkedIn profileBuild a stellar resume that will get noticed, demonstrate experience and targets high profile companiesApply to companies that I believe in and that will provide an environment that is conducive to helping me learn more about the field and my interests and that may have opportunities to grow in the futureContinue building networks in the field and at school with my peersAugust 2010 – November 2010Go above and beyond what's required of me in my position as an internStrive to network and learn more about the field and myself during my internshipFurther develop my skills as a PR practitioner by asking for feedbackNovember 2010 and BeyondApply social media and my developed personal brand to excel in my PR careerKeep in contact with my networks and peers for future opportunities and friendships

21. Want to Know More…Thank you for taking the time to get to know me…Feel Free to Email me helenlialias@gmail.comSee You Soon…