Powerpoint presentation showing benefits of using social media at work.

1. THE BENEFITS OF
USING SOCIAL MEDIA IN THE
OFFICE OF GRADUATE STUDIES AT
STOCKTON UNIVERSITY
Tara Williams
April 19, 2016

2. The Office’s overall goal is to bring people into the funnel. Typically it
begins at the prospect (potential grad student) level. To get people
from prospect to inquiry (the moment they inquire about a program),
they need to know our University. Social media assists us with this.
Target Audience

3. Being respectful on social media has been
discussed often in this course. In order to
share any content on social media, it must
be respectful to your audience. The
moment a prospect feels disrespected, we
lose a potential student. Therefore, before
posting anything on social media, the
content needs to be vetted in order to
ensure respect is given to the any
audience.

4. Step 3: An increase in
applications and then
enrollment.
% increase of
Facebook likes and
Twitter/Instagram
followers
Tangible Benefits of Using Social Media
The funnel will show
how people came in.
We can compare to
social media to see if
that was the way of
entering funnel.
Increase of attendees
at events
Step 2: Increase attendance at
recruitment events, i.e. Open
Houses and Info Sessions
Step 1: Increase traffic on social
media sites.
Performing the task in step 1 will lead to step 2, then ultimately (and hopefully step 3)!
The task of brand awareness is my overall job in Graduate Studies.

5. Intangible Benefits of Using Social Media
Other departments at
Stockton knowing what we do
Measures of brand
awareness: brand
recognition, recall, top-
of-mind and name
dominance. Surveying
is best way of
measurement.
The mission of our
office is not widely
known around campus,
so by using social
media, we can educate
the Stockton
community about what
we do.
Increase in engagement
with our office and
anecdotal messages of
engagement.
Current Stockton graduate
students feeling connected to our
office
Brand awareness

6. 1. To increase traffic on social media, I will post more content and ask for shares, likes
or retweets to increase visibility on others’ pages.
Suggested Measurement – I will track the number of likes/shares/comments on FB,
retweets/likes/comments on Twitter, and comments/likes on Instagram a weekly basis.
Action Steps
2. To increase attendance at events, I will post all events on social media and
encourage others to share the event.
Suggested Measurement – I will track the number of attendees at events and number
of retweets or shares of the events on social media
3. To increase brand awareness from prospects and Stockton departments, I will
sponsor ads on social media or pay for posts to be promoted.
Suggested Measurement – I will track traffic to our website via the ads. Facebook was
a sophisticated way to perform this task.

7. Credits and Additional Sources
@StocktonGrad
Three Credits:
Facebook: StocktonGrad
Twitter: @Stockton_GRAD
Instagram: Stockton University Grad
Reference on Brand Awareness:
https://en.wikipedia.org/wiki/Brand_awar
eness