Dhruv Chhabra has created a personal brand plan to build his reputation in public service and international organizations. His plan includes conducting a SWOT analysis, setting the goal of obtaining a job tackling global issues, and using strategies like networking with community organizations. His tactics include optimizing his online profile, building his professional network, and measuring his brand awareness and job prospects over time. His critical path includes pursuing further education and volunteering internationally to strengthen his qualifications and brand.

1. DhruvChhabra’sPersonal Brand PlanPrepared by DhruvChhabraElectronic Publishing Section: C2 Professor: Michael Cayley

2. Personal Brand Statement I firmly believe that my education and experience have given me the ability to demonstrate a range of competencies that support knowledge, skills and abilities in Communications.

3. Situation Analysis (SWOT)Strengths:Fluent in English, Hindi, Urdu and beginner knowledge in FrenchExcellent communication, interpersonal and organizational skillsSelf-motivated with the ability to work both independently and as part of a dynamic teamAbility to multi-task, interact and effectively communicate with a diverse group of peopleWillingness to learn, energetic and results-orientedWeaknesses: I am not fluent in French My key board typing skills are average Indecisive at times Opportunities:There is need for officers in the public sector and NGO’s which is beneficial for me since I have a undergraduate degree in Political ScienceNew social media applications such as Facebook and Twitter will me help to connect with professionals in my field Threats:Qualified professionals with more work experience are entering the public sector. They are bilingual and have experience working and volunteering at various international organizations

4. Communications GoalTo Build and strengthen my reputation in public service/international organizations as a knowledgeable professional who is dedicated to helping the organization achieve its goals.“Don't look to become a person of success, look instead to become a person of value." Albert Einstein

5. ObjectiveTo use my entrepreneurial, leadership and communication skills to obtain a job in a public sector and/or an international organization, tackling global issues and working with communities at grassroots level.

6. StrategiesThe strategies I will use to reach my stated goals include:Create a multi-faceted approach to communicating my personal brand to prospective employers in CanadaLiaise with various community organizations and provincial government departments Position myself as a dedicated and knowledgeable professional who is eager to serve the public and the community

7. TacticsTo build my physical (offline) brandCreate a resume design that is consistent with my personal brand. The resume should look professional but should also reflect my personalityDevelop a cover letter template that is consistent with the design of my resumeDevelop an e-mail signature that is consistent with my personal brand and resume designRecord a voicemail message on my home phone and cell phone that is professional and consistent with my personal brandBecome an active member of various PR associations such as CPRS and IABC. This will provide an opportunity to meet prospective employers and grow my personal network

8. To build my virtual (online) brandUtilize Web search engines to search my name and review the results. If there are unfavourable results, try to change them Review Twitter, Facebook and other social networking pages, and ensure that the content displayed is professional. If necessary, remove or modify the page from the WebManage online reputation by regularly posting comments on established Web siteso Research popular public sector blogs and monitor them.o Post comments when appropriate.o Regularly post online reviews of books that are written on topics about international development and government. Proactively manage online identity by creating and monitoring my profile on LinkedIn and other similar sitesTry to build online networks through CPRS and IABC communitiesIf available, buy my domain name to prevent others from posting information that might be associated with me

9. Evaluation The success my personal communications plan can be measured on various levels. Measurement is most effective when benchmarks are established prior to implementing the communications plan. Such benchmarks will involve:Assessing my key audience’s awareness of me and my skillsEvaluating my online identity.Evaluating the size and quality of my current professional network

10. Final Analysis Once these benchmarks have been established, the communications plan’s effectiveness can be measured every six months by reviewing:My ability to secure a full-time position in the public sector/international organizations such as the United Nations, World Bank etc.My improved awareness within my key audience.The improved ratio of my favourable mentions on the internetThe growth of my network ( both offline and online)

11. ChannelsCommunications channels serve as a vital link between the me and my potential employers i.e. the publicsector/international organizations. Having access to multiple channels will help me develop and enhance my virtual online brand while simultaneously creating several opportunities for employmentLinkedIn- By adding connections, I will increase the likelihood that potential employers will see my profile first when they’re searching for someone to hire. LinkedIn allows me to make my profile information available for search engines to index.Blogger- Maintaining an online journal can let my potential employers get a glimpse of my personality.

12. Critical PathPursue a Master’s degree in Public Policy 2010Pursue a French course from Quebec for a year - September 2011Work on a development project in Africa/Asia July 2012Volunteer with international NGO’s - November 2009Write public sector exams - October 2010Get into public sector - 2015

13. Key MessagesI possess effective communication skills that would enable me to speak and write clearly for an intended target audience, colleagues and seniors I have a friendly and outgoing personality, delivering fast and efficient service to meet client’s needs My skills as a resourceful, adaptable and energetic team player would further enhance my ability to help my organization manage issues