Tiara Jason created a social media brand plan to network in the public relations and communications field and establish credibility. Her goals are to work as an event planner or PR professional for non-profits. Her portfolio will showcase her experience and work samples. She aims to get internships, help with a student conference, graduate with a BA in PR, and obtain a master's degree. Her social media presence on sites like LinkedIn, Facebook, Twitter, and Ning will represent her passion for social media and non-profits.

1. Social media brand plan Tiara Jason

2. goals Network with people in the public relations & communications establish a credible reputation because in PR that’s all we have Ideal job: event planner or PR person for non-profit organizations

3. Portfolio The portfolio will include: Information on my self and positions that I’ve held Press releases & news releases Blogs Writing samples Client plan from JRNL 312 Client plan from JRNL 314 Academic Service Learning Project from JRNL 408 Social media assets: Twitter Ning Facebook LinkedIn Resume will be able to be viewed on the LinkedIn web page

4. Objectives Measurements: Get a gold star from the PRSSA i.e.: (get on the E-board) Do two or more internships Execute the Student Development Conference successfully Attain a BA in Public Relations in December 2010 Further education by attaining a masters degree in PR “ What I want to accomplish professionally is either becoming a big time event planner for corporations or maybe even owning my on event planning company or own PR firm.” “ I want employers to see what a hard worker I am. I want to be able to show them that I’m driven passionate dependable and capable through my actions.”

5. SWAT Analysis Strengths : Work effectively under pressure and deadlines. Superior oral and written communication skills. Weaknesses : Organization skills. Tendency to take On to Much at one time. Opportunities : Internships PRSA conferences Education Speakers for PRSSA meetings Threats: Social media is constantly changing.

6. Online Presence Not being active in social media is not on option in public relations. PR is all about communicating with the public and other organizations be any and ever means necessary. Since social media is prevalent in every day life it is necessary to be involved in it as well. Plan on further developing LinkedIn and flickr My social media: Facebook LinkedIn Youtube Ning Twitter Blogger

7. Key Message “ My brand will represent me in a way to show how passionate I am about what I’m doing. It will show the focus I have on social media and my focus on non-profit organizations and community service. Social media will allow potential employers to get a feel for who I am as a person without having to speak with me. All in all this brand needs to be attractive, inviting and an informative first impression.”

8. Successful Strategies Follow people on twitter and Facebook in the industry that I want to be in, usually when you follow them they follow back. I would post on there walls and respond to there posts. Also I would get more involved with networking on LinkedIn Sites to participate in: PRSA.org PRSSA.org PRNewswire.com PRweb.com

9. Tactics Long Term: Further my education by obtaining a masters in PR Find a job with a non-profit organization Short Term: Attain BA in public relations Attain a second internship for fall of this year Continue to work on social media brand