Nadine Rashad is a recent graduate studying public relations at Humber College who has a passion for fashion. Her goals are to focus her PR career in the fashion industry and build her online presence through social media. She has strengths such as her education and communication skills, and weaknesses finding balance and giving opinions. Her opportunities include using social media and client relations experience, while threats include competition and lack of direct fashion experience. Her strategies are building an online presence through blogging and networking within the fashion PR industry.

1. Nadine Rashad: An All-Around Fashionista

2. About Me I am currently studying at Humber College for public relations. I graduated from Dalhousie University in 2008 with a Bachelor’s degree in Management. I then worked as an account executive at Inquiry Management Systems. I am a dedicated and a hard-worker. I am excited and passionate about working as a public relations practitioner.

3. Me & The Things I Love

4. Personal Brand Statement My knowledge in high-end, street and bridal fashion will help me develop a successful career as a fashion public relations practitioner.

5. To focus my public relations career towards the fashion industry To build my online presence through the use of social media applications GOALS “ Setting goals is the first step in turning the invisible into the visible.” - Anthony Robbins

6. Objectives To successfully establish my professional brand by incorporating my passions in life To gain a competitive edge using my education, experience and creativity To create an online network that will create career opportunities

7. PERSONAL SWOT ANALYSIS Strengths Bachelor of Management from Dalhousie University, public relations post-graduate certificate from Humber College I am creative, energetic, generous and patient An avid learner Good written and oral communications skills Work very well in teams Weaknesses It is difficult for me to say “no,” which sometimes I have too much on my plate at once Finding the balance between being brutally honest and knowing when to restrain giving my full opinion Opportunities Social media knowledge gives me a competitive edge My experience as an account executive provided me with strong client relation skills I work well under pressure and in a fast-paced environment; I can keep pace with the fashion PR industry Apply my passion and innovation for cooking and photography gives me a unique spin on fashion Threats Fashion is a competitive field, especially for my age and gender Weak economy has lowered job opportunities I lack direct experience in the field of fashion

8. Strategies - Build an online presence Through a variety of social media applications Keeping my blog up-to-date to build a loyal audience - Network within the fashion public relations industry Volunteer at events Attend networking conference and workshops (such as Third Tuesday Meetups) - Build and maintain a current knowledge in fashion Read, read and read some more Follow blogs, read magazine, follow fashion on twitter, read national and international newspapers

9. My Social Media Channels (Click on the images below to visit the page) My Blog - Nadine’s Two Cents My Twitter Page Linkedin Facebook

10. Key Messages My experience and education will provide me with the skill set necessary to become successful in the fashion public relations industry. I will use my social media applications as a networking tool to develop my online presence. I hope to develop my knowledge and experience in the fashion industry, as it is my passion.

11. Critical Path March to August 2010 Develop my blog by a minimum of writing once a week Expand my connections on twitter Volunteer at different events and venues to develop my experience Look for an internship position that will provide me with the best opportunities and learning experience September to October 2010 Maintain my online presence through out my internship November 2010 to … Develop my career as a public relations practitioner Apply social media to my life both professionally and personally