The document discusses how social media presence can impact careers and job applications. It provides tips for optimizing Facebook, Twitter, and LinkedIn profiles. Key advice includes cleaning up questionable posts and content, highlighting relevant work experience, and having others review profiles for errors or misleading statements. Employers are increasingly checking applicants' social media, so profiles should be curated to project a professional image aligned with potential employers' values. Social media can also help build industry connections and showcase knowledge and interests to boost careers.

2. “THE BIG THREE”

3. FACEBOOK
 King of kings in the social media world, but a sizable portion of people
do not always use it properly.
 If you have a Facebook profile, make sure you review it, cleaning up any
questionable statements or images before applying to companies.
 More businesses are taking the time in today’s Internet age to review
applicant’s social media pages, meaning your page could very well
come under scrutiny.
 Many employers count a person’s personality and the image they
project highly on their list of desirable traits in a potential employee.

4. TWITTER
 Much like Facebook, Twitter is a go-to page for employers when
checking out a prospective applicant.
 One area that employers could very well look at is who you are
following.
 In the event you follow sites that are deemed questionable (sexually
explicit, racial etc.), an employer may hesitate to bring you in for an
interview, fearing you may not be a good fit for the office culture they
have created.
 If you are linking to questionable pages, articles etc., your credibility as
a good fit for that company’s office could come into question again.

5. LINKEDIN
 This is the top site for young professionals who want to show off their
skills.
 If you did an internship in a field that you are looking for full-time work
in, by all means highlight it.
 Include your responsibilities, what programs (computer skills) you
used, any testimonials from the employer or significant co-workers, and
what you learned from the position.
 Do not go too heavy on any awards etc. unless they directly relate to
your desired field of work.
 It is also a good idea to have someone other than a friend or family
member review your profile to look for any errors and misleading
statements that could be brought up during an interview

7. 9 WAYS SOCIAL MEDIA CAN BOOST YOUR
CAREER
1. Watching what you post-
 Find ways to refine your language, highlighting content and
information that’s more career-focused, and connecting and
conversing with more people outside your immediate group of
friends signifies that you’re interested in more than just the personal.
2. Power Connections-
 Build each network to create relationships that can be nurtured
through interaction and conversation.
3. It Can Help You Find a Job-
 While you keep your eyes peeled for job postings, take some time to
engage with these brands and people, and establish a relationship
with them.

8. 9 WAYS SOCIAL MEDIA CAN BOOST YOUR
CAREER
4. Learning is Still Good for You
• By interacting with professionals, industry media outlets and
experts in your desired field of work, you’ll be able to deepen your
own level of knowledge of that field and stay on top of trends and
current issues.
5. You Can’t Hide Behind the Curtain
• The same social norms apply whether online or offline, and the
same level of respect and collegiality is expected on these
channels.
6. It’s Not Just About You
• Think about what types of content will give your audience the most
value, especially when it also suggests you’re open to educating
yourself on a wide-range of ideas.

9. 9 WAYS SOCIAL MEDIA CAN BOOST YOUR
CAREER
7. Strut Your Stuff
• Social networking is a fantastic way to showcase your knowledge on
your field of interest. Using many of the tactics suggested above shows
you’re paying attention to your target industry and demonstrating a
certain level of critical analysis.
8. You Will Get the Once-over
• Employers, future colleagues, industry leaders and other professionals
do look at your social media activities. That being said, it’s a great
opportunity to show your interpersonal skills, in addition to your own
level of knowledge and interest in the field.
9. What You Do Now Will Pay Off Later
• By thinking about how to use social media professionally while you’re
still in school, you can position yourself as forward-thinking, forge
stronger industry connections, and strengthen your on-paper
credentials, making you a much more attractive candidate to your
future employers.

10. HOW SOCIAL MEDIA HAS HELPED ME
• From personal experience, social media has been a lifesaver when it
has came to my job search.
• Through LinkedIn I have connected with many different organizations
and professionals.
• A big part of job searching is networking through different
communication channels.
• LinkedIn has allowed networking through social media as well as face-
to-face to be easier.
• The continuation of utilizing social media for career advancement will
continue through my career in I/O Psychology.

11. REFERENCES
• http://workawesome.com/career/social-media-career-advancement/
• http://mashable.com/2012/02/10/students-job-search-social-media/