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1. SOCIAL MEDIA MARKETING
The Booming Sector

2. ADVANTAGES
1. Cost Effective
2. Increases Traffic
3. Increase Engagement
4. Global Reach
5. Instant Customer Feedback
6. An easy access to International Markets
7. Provides better opportunities to Customers and Businesses.

3. DISADVANTAGES
1. High risk Involved.
2. Negative feedbacks
3. Results take time.
4. Exposure to Competitors about your Strategy
5. Data preaching
6. You can Lose your brand Image with simple mistakes as well
7. Professionals are requires to implement.

4. DIFFERENT PLATFORMS:
1. TWITTER
2. LINKEDIN
3. INSTAGRAM
4. FACEBOOK
5. YOUTUBE
6. WhatsApp
7. AND MANY MORE…

5. TWITTER
Twitter is one of the biggest platform in which people share their views and
comments.
Every user can share and post relevant information on this platform.
Majority of Politicians and Celebrities have presence on this and are regularly
active and updated
Twitter provides limited post content upto 140 characters.

6. FACEBOOK
Facebook is the largest platform having maximum users on Social Media.
Facebook marketing is one of the effective marketing and is e.best for Brand
awareness and Link buiding as people there are activ
People always look for good content which interests them to open link and go
through it.
Cost effective Platform.

7. YOUTUBE
Youtube provide lots of content to there user. There bounce rate is low as visitor
spends most of his time on Youtube.
Youtube paid promotions are very specific to there target audience.
Youtube content satisfies his visitor through his content and Interface.
You can specifically promote on the Channel in which you want.
It provides lots of engaging content.

8. LINKEDIN
LinkedIn is a professional platform on which business and the people registeres to
meet.
Promotions on LinkedIn are quite Expensive.
People post business and Job related things.
People registers here for business and job profiles or the one who are looking for
a job or want to share some relevant information with there people.

9. INSTAGRAM
Instagram has more than 250 Million users.
Particularly famous for entertainment content.
Majority of celebrities have presence on this.
Promotions here are linked with Facebook Ad.
Have lot of Engaging content related to entertainment.

10. CONCLUSION
Here we conclude that Social Media Marketing is an effective tool for promotion
and have more advantages over disadvantages.
And Social Media Marketing is a Cost effective process in comparison with other
Platforms and provides Specific target audience as well.
Regards
Technology Moon