Geoff Koehler aims to become adept at social media messaging for PR through internships. His goals include gaining 250 Twitter followers, regularly blogging, and recruiting a mentor. He will leverage his focus on PR, social media, and networking to achieve these objectives.

1. Geoff Koehler forever a student

2. Goal To become adept at delivering on-point, effective messages through social media. Leverage this skill towards internships and/or employment in PR.

3. Measurable Objectives 250 “remarkable” Twitter followers by year’s end Create biweekly content on my blog Complete my profile Comment on 3 blog posts/week Write a guest blog Increase Humber PR presence in #PRStudChat (@ least 20 students) Recruit professional(s) as mentor(s)

4. SWOT Strengths Weaknesses Strong focus: predominantly related to PR, social media and development Comfortable with using, and connecting through, social networking Progress from start to now has been vast and there are no signs of letting up! Comfortable with people quickly; this may scare individuals from connecting My specific focus doesn’t have mass appeal (which means limited opportunity for growth)

5. SWOT Opportunities Threats PR 2.0 generation is rife with professionals ready to assist burgeoning talent PR world needs communicators capable of using social media to deliver key messages One slip or misunderstanding ruins the brand I’ve established Personal focus may decrease followers

6. Key Messages prOFESSIONAL DEVELOPMENT is my blog title which conveys my intentions “Forever a student” is the mentality I hope to project through my SM presence I ask PR/Social Media questions of those in my networks to demonstrate my thirst for knowledge and the majority of people I follow are PR pros or students

7. Channels (Twitter)

8. Channels (Blog)

9. Channels (Linkedin)

10. Channels (Ning)

11. Strategy I’m unique because of the events I attend and the opportunities I’ve taken advantage of as a student in PR I offer my followers insights into my experiences My questions are specific and directed towards professionals already practicing

12. Twitter Tactics On Twitter the people I follow are PR pros, journalists, social media experts or students I engage with these people through chats like #PRStudChat, #JournChat, #SoloPR and #u30pro among others

13. Blog Tactics Through my RSS feeds I find interesting posts and make efforts to comment In these comments I both thank the blogger for their insights and reiterate a key point I particularly enjoyed I link to my own blog through Twitter and Facebook to increase traffic

14. Geoff (the brand) in 15 Words