Ray Crews has created a personal brand exploration document that outlines his background and goals for becoming a sports broadcaster. He is currently pursuing a bachelor's degree in sportscasting. His experience includes founding ASAP Sports, LLC and hosting several sports podcasts and shows. His short term goals are to complete an internship at a radio station and grow his brand awareness on social media, with long term aspirations of building ASAP Sports into a major sports media company.

1. PERSONAL BRAND EXPLORATION
Ray Crews
Project & Portfolio I: Week 1
April 08, 2023

2. My core values are Honor, Courage, and
Commitment, which I have lived by for over 20
years. Retired from the United States Navy in
2012. Start Ray Sports Show in 2019 and turn
that into ASAP Sports, LLC in 2023. My family is
the most important thing in my life right now. I
have a background in Administration, Law
Enforcement, and Legal Assistant jobs.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio Talk Show Host
• Anchor
• Television Reporter
BRAND ARCHETYPE – The
biggest thing I will bring is joy and
humor. Will bring the ability to
create and engage in new ideas and
experiences to sports television. I
can shift my style and behavior to
my situation and audience.
Sports Caster for Sports Media

4. ESPN, Fox Sports, and CBS Sports
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• Send a request on LinkedIn on April 06, 2023.
• Send in an audition video from Jags Nation Podcast
Show.
• Follow up with her through LinkedIn messaging.
Sr. Recruiter at ESPN
Gene White
Outreach Plan:
• Send a request on LinkedIn on April 07, 2023
• Send in an audition video from College Breakdown
Show.
• Follow up with him through LinkedIn messaging.
Recruiter at Fox Sports
Rosa Agnello Outreach Plan:
• Send a request on LinkedIn on April 08, 2023.
• Send in an audition video from NLFA Wrap-Up Show.
• Follow up with her through LinkedIn messaging.
Sr. Recruiter at CBS Sports

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Internship at 1010 XL Sports Radio Station in
Jacksonville, FL.
‣I will grow my brand awareness through my
Facebook Page
https://www.facebook.com/RayFCrewsIII.
Mid Term: (5-10 Years)
• Keep building my ASAP Sports, LLC
‣Place for college internship that want to get
into Sports Broadcasting.
Long Term: (15-20)
• ASAP Sports, LLC into a Mega Sports Broadcasting
Company.
‣Be able to compete with ESPN, FOX Sports,
and CBS Sports for mainstream sports like
College and Pro Football, Basketball, and
Baseball Broadcasting rights.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Broadcast Technical Side
SOFT
HARD
Novice / Adept / Expert
Investigate Sports News Novice / Adept / Expert
Communicate Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Able to Handle Deadline Pressure
SOFT
HARD
Novice / Adept / Expert
Excellent in Story Telling Presentation Novice / Adept / Expert
Video Production Novice / Adept / Expert
Objectivity and Logical reasoning Novice / Adept / Expert

7. I will be delivering accurate and timely sports
news.
PROMISE

8. CREDENTIALS
Work Experience:
• President of ASAP Sports, LLC
• Yeoman, United States Navy
Education:
• Web Development, B.S., Colorado Tech
University Online (Exp. 2012-2016)
• Dan Patrick School of Sportscasting, B.S., Full Sail University (Exp. 2022-2024)
Volunteer:
• Board of Directors, Jessica Green
Foundation

9. COMPETITION
MIKE HARRIS
Noteworthy Experience:
• Mike Harris Sports
• News Photographer SinCalir Broadcast Group
• Statistician Scouting Heroes
RAY CREWS
Industry Experience:
• Founder, Mike Harris Sports
Education:
• Sportscaster BS, Full Sail University Jan 2020-Sep
2022
Skills and Proficiencies:
• Avid Media Composer
• Video Editing and Production
• Avid Media Composer
• Sports Writing
Overall Online Presence:
• LinkedIn
• Facebook
Industry Experience:
• President, ASAP Sports, LLC
Education:
• Sportscaster BS, Full Sail University Dec 2022-Present
• Web Development, BS, Colorado Tech Univ Online –
Jun 2012 – Jun 2016
Leadership Experience:
• ASAP Sports, LLC
• Jags Nation Show
• College Breakdown Show
Skills and Proficiencies:
• Video Editing and Production
• OBS Software
• Adobe Cloud Software
• Sports Writing
Overall Online Presence:
• LinkedIn
• Facebook
• Twitter
• Instagram
• YouTube

10. COMPETITION
STUART WEBER
Noteworthy Experience:
• Radio Broadcaster Jacksonville Armada FC
• Sports Director, WRBL-TV
• Sports Director, KWES-TV
RAY CREWS
Industry Experience:
• Sports Reporter Action News
Jacksonville
Education:
• Telecommunications, BS, University of Florida 2003-
2007
Skills and Proficiencies:
• ENPS
• Broadcast Television
• Avid
• Video Editing and Production
Overall Online Presence:
• LinkedIn
• Facebook
• Twitter
• Action News Jax Website
Industry Experience:
• President, ASAP Sports, LLC
Education:
• Sportscaster BS, Full Sail University Dec 2022-Present
• Web Development, BS, Colorado Tech Univ Online –
Jun 2012 – Jun 2016
Leadership Experience:
• ASAP Sports, LLC
• Jags Nation Show
• College Breakdown Show
Skills and Proficiencies:
• Video Editing and Production
• OBS Software
• Adobe Cloud Software
• Sports Writing
Overall Online Presence:
• LinkedIn
• Facebook
• Twitter
• Instagram
• YouTube

11. BRAND POSITION
I’m good with sport stats and history. Yes, I’m
new to the sportscaster but my knowledge is on
the same level as my competition. You want a
fun person and have a good sense of humor in
getting the sports news to the people.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Bruins & Red Sox Broadcast Associate-Summer
Semester
‣ June 2023 | Watertown, MA
• Anchor Sports for CBS Television Stations
‣ July 2023 | San Francisco, CA
• Baseball On-Field Announcer/Entertainer
‣ May 2023 | Holly Springs, NC
Digital Marketing
• Primary Content: To be an On-Air Talent in the studio or on-
field announcer and entertainer.
• Primary Tools: I will use my Facebook page, YouTube
Channel, and Instagram to show off my work in articles to my
live streaming shows.
• Website: My online portfolio will tell a story about me and my
work habits. It will have all the skills that I learn throughout my
career and Education.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Dan Hicken is a person that I have requested to be my
mentor. He a local Sports Anchor at Action News Jax.
His job is something that I always want to do as a kid.
DATE TO EST: PARTNERSHIP - December 2023.
Formal Education
• Dan Patrick School of Sportscaster, BS, Full Sail
University
Technical Skills
• Music or sound editing software – Adobe Online, June
2023
• Telecommunications- Action News Jax, July 2023
• Play by Play high School Footabll Games – First Coast
High School, August 2023
Soft Skills
• Sports Research Skills – 1010XL Radio Station,
September 2023
• Speaking Skills – Action News Jax, October 2023
• Writing Skills – Times Union Newspaper, November
2023

14. Ray Crews
You know most Sports Media don’t give young and upcoming sportscasters
a job? I give upcoming sportscasters a place to earn experience and show
their talents. In fact, I formed a company called All Sports All Play (ASAP)
Sports, LLC, where we have about 37 sportscasters with their sports shows
on the network.

15. REFERENCES
Agnello, R. LinkedIn Profile, https://www.linkedin.com/in/rosa-
agnello-6906b0a8/
George, M. Laptop and mic on a tripod in the studio before recording
vlog. https://www.pexels.com/photo/laptop-and-mic-on-tripod-in-
studio-before-recording-vlog-6953870/
Harris, M. LinkedIn Profile, https://www.linkedin.com/in/mike-harris-
162830200/
Indeed.com. Anchor Sports CBS Television Station.
https://www.indeed.com/viewjob?jk=c48ea03774caed09&tk=1gtk6rfa
via1h801&from=serp&vjs=3
Indeed.com. Baseball On-Field Announcer/Entertainer.
https://www.indeed.com/viewjob?jk=e348c62f1b92e362&tk=1gtk6u1
sakf11800&from=serp&vjs=3
Indeed.com. Bruins & Red Sox Broadcast Associate-Summer
Semester. https://www.indeed.com/q-Sports-Broadcasting-
jobs.html?vjk=17e04a2b1e9b4f96
Lopez, T. Greyscale Photography of Condenser Microphone.
https://www.pexels.com/photo/greyscale-photography-of-condenser-
microphone-765139/
ILLINOISwork.net. Broadcaster,
https://apps.illinoisworknet.com/cis/clusters/OccupationDetails/10002
3?parentId=110300&section=skills&sectionTitle=Skills%20and%20A
bilities
O*Net Online. News Analysts, Reports, and Journalists.
https://www.onetonline.org/link/summary/27-3023.00
Putnam, K. Entertainer Brand Archetype: To live a life filled with fun,
humor, and play – and encourage others to do the same. To lighten
up the world. https://www.kayeputnam.com/brand-archetype-
entertainer/
Riley A. LinkedIn Profile. https://www.linkedin.com/in/amy-riley-
3629677/
Seamedu.com. 10 Essential Skills You Need to Become A
Successful Broadcast Journalist, https://www.seamedu.com/blog/10-
essential-skills-you-need-to-become-a-successful-broadcast-
journalist#:~:text=Written%20communication%20and%20the%20abili
ty,scripts%2C%20content%20generation%20and%20editing.
Webber, S. LinkedIn Profile.
https://www.linkedin.com/in/stuartwebber/
White, G. LinkedIn Profile. https://www.linkedin.com/in/gene-white-
1a891a8/