This document provides guidance on creating and delivering an effective 60-second pitch. It emphasizes that the goal is to get the message across to the audience rather than perfection. It advises considering the audience, generating content around a problem, solution and market, and structuring the pitch with an opening, three main points and a call to action. Finally, it notes that delivery is more important than words, focusing on tone of voice, body language, rehearsal and managing nerves.

1. PERFECT PITCH
Product Camp Dublin
Thursday June 5th
2014
Communication Matters
Catherine Moonan

2. YOUR 60 SECOND PITCH

3. WHAT IS PERFECT?

4. WHAT IS PERFECT?
‘Done is better than perfect’

5. WHAT IS PERFECT?
‘Done is better than perfect’
‘Just do it’

6. WHAT IS A PITCH?
A pitch is a story which presents your
idea clearly and includes a clear
benefit for the audience. It must be
told in an engaging manner.

7. WHERE TO START?

8. AUDIENCE

9. • Who are they?
• How can you emotionally
connect with them?
• What’s in it for them? Why
should they care?
AUDIENCE

10. CONTENT

11. • What is your goal/objective?
Is it to convince, to
inform, to sell?
• Ideas generation by
brainstorming
PREPARING YOUR CONTENT

12. • Wow opening
• Three points – For eg.
Problem, Solution, Market
• Summarize, call to action,
bring story full circle
CREATE A STORY

13. YOUR 60 SECOND PITCH
Open/Close
First
Point
Second Point
Third
Point

14. DELIVERY

15. DELIVERY
7% - WORDS
38% - TONE OF VOICE
55% - BODY LANGUAGE

16. • Focus on getting your message across to the audience
• Rehearse
• Focus on the first few sentences
• Visualize a friendly audience!
• Breathing/Relaxation
• Meditation
• Positive affirmations
• Manage appearance
• Be yourself
TECHNIQUES TO MANAGE
NERVES

17. YOUR 60 SECOND PITCH
Open/Close
First
Point
Second Point
Third
Point

18. PERFECT PITCH
Product Camp Dublin
Thursday June 5th
2014
Communication Matters
Catherine Moonan