SELLING SKILLS ESSENTIALS
MAIN TOPIC
Speak to Sell
HOW PEOPLE PRESENT
What Presenters want to say… What Audiences could think…
MY AUDIENCE, THEIR PRESENTATION
DIFFERENT POINT OF VIEWS
Presenter’s point of view
Presentation
Past
X
END
Presentation X
START
FUTURE
Audience’s point of view
SPEAK TO SELL
People will listen to you because…
Stress
Ego
Cash
Risk
Expenditure
Time
GETTING STRAIGHT TO THE POINT
GETTING STRAIGHT TO THE POINT
Attention-Recall
Time
NETWORK LIKE A PRO
Why do we network?
Three stages of networking event
Before:
Strategy
During:
Who / What /
When After:
Evaluate /
follow up
Unsuccessful networking events
• What should you bring?
• Who do you want to meet?
• Goal setting?
• Brochures?
During the event
• Who to approach?
• How long to spend per
person?
• In-you-me-out
• What questions
• Coffee not selling
After the event
• Goals/objectives
achieved?
• Was I in the right room?
• Follow up the right way
• Build relationship
Making myself memorable
Best practices
Good questions
How much to drink?
Make it memorable
Nervousness
Open / closed group
But I am introvert!
• Is networking only for
extroverts?
• All about talking?
• Work the room
• JBN
Tips for networking like a pro
• Be the host, even if you’re not!
• Demonstrate value
• Leaving Respectfully
• Make yourself approachable
• Name tag?
• Better with two?
But everyone is already talking
The Next Steps
• Pens and Business cards
• Think coffee not selling
• Work the room
• Referrals community

Selling Skills Essentials - 18th October & 13th December 2017