The document provides tips for effective presentations. It recommends preparing the material, understanding the audience, and being prepared yourself. It also suggests using a S-P-Q-R structure to engage the audience by describing the situation, identifying a relevant problem, prompting questions, and providing a response. Additional tips include using examples, stories, and limited humor to make the presentation more engaging while maintaining eye contact, gestures, movement, and a smile. The conclusion should reinforce the key messages to leave the audience with a strong final impression.

2. Recognition of our ability
Your chance to differentiate
 It is all about sales
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3. Constructing a
message/idea
Analyzing your
audience
Creating a
S-P-Q-R structure
Putting it on
the cards
Adding Spice
Designing
visuals
Winning your
audience!!!
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4. Preparation needs to be made in these
three areas:
Material
Audience
Yourself
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5. How many will be there?
What is their status range?
How does your material and message relate to your
audience?
Do they know about the product/service?
How much more do they need to know?
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6. Many presentations fail, not because
the presenter is weak, but because the
material is disorderly.
Communicate the shape of your
thinking
Keep it simple
Avoid Jargons
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7. People will only be persuaded by ideas that interest
them.
Here is a simple four point structure will help you
engage with your audience
Situation Problem Question Response
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8. Adapt the following pyramid:
Engage with the
audience
Appreciate their point of view
Start with a familiar subject/situation
State the situation that
audience wants to hear
MORE
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9. Your product/service is your situation. Your presentation
should solve the following “PROBLEM”
Something has
gone wrong
Something could change
(upgrade)
Something has
changed
Something new
has arisen
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10. The problem causes the listener to ask questions.
Situation
• Stable
• Agreed
• Status Quo
Problem
• Something has gone
wrong
• Something could
change
• Something has
changed
• Something new has
arisen
Question
• What do we do?
• How do we
prepare for it?
• How do we
adjust to it?
• What can we do?
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11. Exciting presentations bring ideas alive!
The following will add “spice”
IMAGES
EXAMPLES
STORIES
HUMOUR (be very careful, no to hurt someone’s sentiments)
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12. EYE CONTACT
Your FACE
GESTURES
MOVEMENT
LOOKING AFTER YOURSELF
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13. You speak more with your EYES than your voice.
Look at the audience’s eyes throughout the presentation.
Avoid focusing on only one person.
Looking at the audience’s eye, shows that you are
CONFIDENT and know your SUBJECT MATTER.
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14. SMILING will help you win over your audience.
A smiling presenter always has an edge over others.
Smile shows you are happy to be there .
It adds warmth to your personality.
Which of these two presenters will make a better impact?
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15. Too much or too little
gesture? Which one is
better?
Keep your gestures open.
Do not cross your arms
Do not put your hands
behind your back
Do not put your hands in
pockets too much.
No pointing fingers.
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16. Movement is the most tricky of them all.
Should you stand still or move about the
room?
Moving about the room is a good option.
Do not rock on you feet .
Avoid swaying your body from time to
time.
You may also pat your audience , when
they respond positively.
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17. End With A Bang, Not With A Whimper!
It should bring your presentation full circle .
It should reinforce your key messages.
People tend to recall best what they hear last.
So prepare and rehearse your conclusion with special care.
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