This document discusses perception, attitude, values and their impact on communication. It begins by defining perception as the organization, identification and interpretation of sensory information to understand one's environment. There are four steps in the perception process: selection, organization, interpretation and negotiation. The role of perception in communication is that the sender's perception impacts what is sent and the receiver's perception impacts what is received. There are different types of perception including self, environmental, learned and physical/cultural. The document also discusses attitudes, defining them as mental predispositions that are expressed through favorability or unfavorability. Attitudes can be positive or negative. Finally, the document defines values as preferences for certain modes of conduct or end states. It

1. Perception, Attitude,
Values
and their impact
on Communication
By,
Rahina E K, Shruti Badiyal, Karan
Kushalappa, Veeresh, &
Suresh A M

2. Perception: What you see is
what you get
Perception is the
organization, identification
and interpretation
of sensory information in
order to represent and
understand the environment.

4. Four Steps of the Perception Process
1. Selection: What attracts your attention?
2. Organization: Along with selecting information, we
must arrange it in some meaningful way
3. Interpretation: Classification
4. Negotiation: Sense-making occurs between people as
they influence one another’s perception

6. The Role of Perception in Communication
Sender
Receiver
What is sent
What is received
Motivation
Perception
Communication
method/media
Motivation
Perception

7. Types of Perception in
Communication
 Self-Perception
 Environmental
 Learned
 Physical
 Cultural

8. How might you increase your accuracy in
perception?
Perceive critically
Recognize your role in perception, avoid early conclusions, and
avoid mind reading.
Check your perceptions; describe what you see or hear and ask for
confirmation.
Reduce uncertainty: For example, by lurking before actively
participating in an Internet chat group, collecting information about
the person or situation, interacting and observing the situation.
Be culturally sensitive; recognize the differences between you and
others and also the differences among people from another culture.

9. Attitude
Attitudes are defined as a mental
predisposition to act that is
expressed by evaluating a
particular entity with some degree
of favour or disfavour.
Individuals generally have
attitudes that focus on objects,
people or institutions.

10. Attitudes are of two types
Positive attitude :
 More Participation in the
Conversation.
 More Likely To Listen.
 Helps Maximize Strengths
and Minimize Weaknesses.
 Increased Interaction Among
Members.

11. Negative attitude;
 Inability to Accurately Judge.
 Incomplete Communication.
 Inability to See Problems.
 Conflict

12. Values
Basic Conversations that a
specific mode of conduct or
end state of existence is
personally or socially
preferable to an opposite or
converse mode of conduct
or end state of existence.

13. Some common personal values are









Success
Accuracy
Beauty
Challenge
Friendship
Fun
Reliability
Respect for others
Results-oriented


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Rule of Law
Safety
Satisfying others
Security
Self-reliance
Cleanliness, orderliness
Collaboration
Commitment
Communication

14. Few Examples of Values
I.
Leadership - The courage to lead from front and shape future.
II.
Balance- Maintaining Healthy life and work balance for workers. More on
Work Life Balance
III. Collaboration - Collaborating within and outside the company to give the
best.
IV. Passion - Putting the heart and mind in the work to get the best..
V.
Community - A sense of responsibility and contribution to society that
define our existence.