SlideShare a Scribd company logo
Introduction To Managerial
Communication
Presented By:- Bhoomi Ahuja
Context
• Communication
• Importance of
communication
• Purpose of
communication
• Managerial
communication
• Types of Managerial
Communication
• Case Study
COMMUNICATION
People don’t get along
Because they fear each other
People fear each other
Because they don t know each other
They don’t know each other
Because they have not
Communicated with each other
-Martin Luther King
Communication
Meaning
“COMMUNICATION is the process of passing information and
understanding from one to another”.
Definition
“Communication is interchange of thoughts, opinions, information,
by speech, writing or signs”.
- Robert Anderson
Importance of communication
Communication skills constitute an important aspect of
effective management.
Some important functions of managing are -
forecasting , planning, organizing, instructing,
coordinating, controlling.
Communication is the system by which these operations
are led and coordinated and the results feedback.
Purpose Of Communication
1.Communication to Inform
Communication to inform is directed by the desire to expose,
develop and explain the subject.
It focuses on the subject of the communication.
Ex-Scientific writings.
2. Communication to Persuade
Communication to persuade focuses on the receiver and not
the message.
Ex- advertisements.
Managerial Communication
Managerial Communication
Managerial communication is a function which helps
managers communicate with each other as well as with
employees within the organization.
Managerial Communication helps in the smooth flow of
information among managers working towards a common
goal.
Board of Directors
Managing
Director
Senior
Management
Middle level
Management
Senior
Supervisor
First Line
Supervisor
Employees
Types Of Managerial Communication
Interpersonal Communication
Interpersonal communication generally takes place
between two or more individuals at the workplace.
Organizational Communication
Communication taking place at all levels in the organization
refers to organizational communication.
Interpersonal Communication
• Interpersonal communication is the process by which
people exchange information, feelings,
and meaning through verbal and non-verbal messages.
• It is face-to-face communication. Interpersonal
communication is not just about what is actually said - the
language used - but how it is said and the non-verbal
messages sent through tone of voice, facial expressions,
gestures and body language.
Organisational Communication
• The formal communication efforts of the organization
planned products and services typically produced by
communication professionals).
• Group communications that occur within, among and
across work teams and units.
• Leader and supervisor verbal communications and
behaviours.
Case Study-- Wipro
Internal research showed that employees were receiving too
many internal emails. This was affecting employee
productivity and also important internal messages were being
overlooked. Consequently, Wipro Retail had to find a solution
to reduce internal email volumes and still ensure that
important messages reached employees.
Conclusion
Communication is blood of all the organisation and even for
human to live a life with better understanding of each other.
Without communication it is impossible for any business to run.
Communication brings business in the form it wants to be. So to
run a business well there has to be clarity and understanding
among all the levels of management.
Introduction to managerial communication with case study
Introduction to managerial communication with case study

More Related Content

What's hot

: NATURE AND IMPORTANCE OF BUSINESS COMMUNICATION ...
: NATURE AND IMPORTANCE OF BUSINESS COMMUNICATION                            ...: NATURE AND IMPORTANCE OF BUSINESS COMMUNICATION                            ...
: NATURE AND IMPORTANCE OF BUSINESS COMMUNICATION ...
Arham Bothra
 
communication in an Organization
communication in an Organizationcommunication in an Organization
communication in an Organization
Amit Kumar
 
Business Communication
Business CommunicationBusiness Communication
Business Communication
Neutron Rau
 
Business Communication in Organization
Business Communication in OrganizationBusiness Communication in Organization
Business Communication in Organization
Mohammad Ismail
 
Communication network of the organisation
Communication network of the organisationCommunication network of the organisation
Communication network of the organisation
Dattatreya Reddy Peram
 
Internal and external communication
Internal and external communicationInternal and external communication
Internal and external communication
Guerillateacher
 
Communication in organization
Communication in organizationCommunication in organization
Communication in organization
Asr Rk
 
Advantages and disadvantages of different channels of communication
Advantages and disadvantages of different channels of communicationAdvantages and disadvantages of different channels of communication
Advantages and disadvantages of different channels of communication
Shivani Rana
 
Business communication ppt
Business communication   pptBusiness communication   ppt
Business communication ppt
Sahila C
 
Channels of communication
Channels of communication Channels of communication
Channels of communication
Sandip Patil
 
internal and external communication
internal and external communicationinternal and external communication
internal and external communication
Utkarsh Bisht
 
Types of business communication
Types of business communicationTypes of business communication
Types of business communication
awantika diwan
 
Introduction of verbal communication
Introduction of verbal communicationIntroduction of verbal communication
Introduction of verbal communication
CBitss Technologies
 
Uses of technology in business communication
Uses of technology in business communicationUses of technology in business communication
Uses of technology in business communication
Mushfiq Rayan
 
Managing communication
Managing communicationManaging communication
Managing communication
lovely tabuena
 
Unit 1 Business Communication
Unit 1 Business CommunicationUnit 1 Business Communication
Unit 1 Business Communication
prachimba
 
Business communication
Business communicationBusiness communication
Business communication
vikasvadakara
 
Importance of Communication
Importance of CommunicationImportance of Communication
Importance of Communication
Mubashshir Khan
 
Business communication bba semester 1 notes
Business communication bba semester 1  notesBusiness communication bba semester 1  notes
Business communication bba semester 1 notes
Vardha Mago
 
Written communication
Written communication Written communication
Written communication
Deep Narayan
 

What's hot (20)

: NATURE AND IMPORTANCE OF BUSINESS COMMUNICATION ...
: NATURE AND IMPORTANCE OF BUSINESS COMMUNICATION                            ...: NATURE AND IMPORTANCE OF BUSINESS COMMUNICATION                            ...
: NATURE AND IMPORTANCE OF BUSINESS COMMUNICATION ...
 
communication in an Organization
communication in an Organizationcommunication in an Organization
communication in an Organization
 
Business Communication
Business CommunicationBusiness Communication
Business Communication
 
Business Communication in Organization
Business Communication in OrganizationBusiness Communication in Organization
Business Communication in Organization
 
Communication network of the organisation
Communication network of the organisationCommunication network of the organisation
Communication network of the organisation
 
Internal and external communication
Internal and external communicationInternal and external communication
Internal and external communication
 
Communication in organization
Communication in organizationCommunication in organization
Communication in organization
 
Advantages and disadvantages of different channels of communication
Advantages and disadvantages of different channels of communicationAdvantages and disadvantages of different channels of communication
Advantages and disadvantages of different channels of communication
 
Business communication ppt
Business communication   pptBusiness communication   ppt
Business communication ppt
 
Channels of communication
Channels of communication Channels of communication
Channels of communication
 
internal and external communication
internal and external communicationinternal and external communication
internal and external communication
 
Types of business communication
Types of business communicationTypes of business communication
Types of business communication
 
Introduction of verbal communication
Introduction of verbal communicationIntroduction of verbal communication
Introduction of verbal communication
 
Uses of technology in business communication
Uses of technology in business communicationUses of technology in business communication
Uses of technology in business communication
 
Managing communication
Managing communicationManaging communication
Managing communication
 
Unit 1 Business Communication
Unit 1 Business CommunicationUnit 1 Business Communication
Unit 1 Business Communication
 
Business communication
Business communicationBusiness communication
Business communication
 
Importance of Communication
Importance of CommunicationImportance of Communication
Importance of Communication
 
Business communication bba semester 1 notes
Business communication bba semester 1  notesBusiness communication bba semester 1  notes
Business communication bba semester 1 notes
 
Written communication
Written communication Written communication
Written communication
 

Similar to Introduction to managerial communication with case study

Coordination And Communication
Coordination And CommunicationCoordination And Communication
Coordination And Communication
tarun chauhan
 
Managerial skill-development NOTS
Managerial skill-development NOTSManagerial skill-development NOTS
Managerial skill-development NOTS
Dr. C.V.RAMAN UNIVERSITY
 
Eng104.business communication.lecture1
Eng104.business communication.lecture1Eng104.business communication.lecture1
Eng104.business communication.lecture1
Jo Ål
 
Managerial skill-development by www.jobbazzar.com
Managerial skill-development  by    www.jobbazzar.comManagerial skill-development  by    www.jobbazzar.com
Managerial skill-development by www.jobbazzar.com
www.Jobbazzar.com
 
BUSINESS COMMUNICATION UNIT -1.pdf
BUSINESS COMMUNICATION UNIT -1.pdfBUSINESS COMMUNICATION UNIT -1.pdf
BUSINESS COMMUNICATION UNIT -1.pdf
KuldeepSingh631804
 
C&n
C&nC&n
INTRODUCTION TO BUSINESS COMMUNICATION CALCUTTA UNIVERSITY CBCS SYLLABUS
INTRODUCTION TO BUSINESS COMMUNICATION CALCUTTA UNIVERSITY CBCS SYLLABUSINTRODUCTION TO BUSINESS COMMUNICATION CALCUTTA UNIVERSITY CBCS SYLLABUS
INTRODUCTION TO BUSINESS COMMUNICATION CALCUTTA UNIVERSITY CBCS SYLLABUS
MAHUA MUKHERJEE
 
Types Of Communication
Types Of CommunicationTypes Of Communication
Types Of Communication
SIR SHAMS' ANGLOPHILE
 
Effective Communication Skills.ppt
Effective Communication Skills.pptEffective Communication Skills.ppt
Effective Communication Skills.ppt
Faithroute
 
Introduction to Communication (3).ppt
Introduction to Communication (3).pptIntroduction to Communication (3).ppt
Introduction to Communication (3).ppt
KhushiTyagi36
 
Detail unit 1 business communication
Detail unit 1  business communicationDetail unit 1  business communication
Detail unit 1 business communication
Parul Garg
 
Managing communications by redd f bancien (dr. borge)
Managing communications by redd f bancien (dr. borge)Managing communications by redd f bancien (dr. borge)
Managing communications by redd f bancien (dr. borge)
Der Na Fuente Bella
 
typesofcommu-130917124815-phpapp01 (1).pdf
typesofcommu-130917124815-phpapp01 (1).pdftypesofcommu-130917124815-phpapp01 (1).pdf
typesofcommu-130917124815-phpapp01 (1).pdf
TaruGupta23
 
Organizational Behaviour communicaion
Organizational Behaviour communicaionOrganizational Behaviour communicaion
Organizational Behaviour communicaion
Amit Kumar
 
Communication
Communication Communication
Communication
Nelyloves Yap
 
Commumication presentation by Prajwal
Commumication presentation by PrajwalCommumication presentation by Prajwal
Commumication presentation by Prajwal
prajwalshetty86
 
Business communication
Business communication Business communication
Business communication
zahidaparveen18
 
Communication : Components, Flows, Skills and Barriers
Communication : Components, Flows, Skills and BarriersCommunication : Components, Flows, Skills and Barriers
Communication : Components, Flows, Skills and Barriers
Ayush Parekh
 
Group 1 - Business Communication.pptx
Group 1 - Business Communication.pptxGroup 1 - Business Communication.pptx
Group 1 - Business Communication.pptx
SomaliDevTeam
 
REFER.pptx
REFER.pptxREFER.pptx
REFER.pptx
Jeyaprabha8
 

Similar to Introduction to managerial communication with case study (20)

Coordination And Communication
Coordination And CommunicationCoordination And Communication
Coordination And Communication
 
Managerial skill-development NOTS
Managerial skill-development NOTSManagerial skill-development NOTS
Managerial skill-development NOTS
 
Eng104.business communication.lecture1
Eng104.business communication.lecture1Eng104.business communication.lecture1
Eng104.business communication.lecture1
 
Managerial skill-development by www.jobbazzar.com
Managerial skill-development  by    www.jobbazzar.comManagerial skill-development  by    www.jobbazzar.com
Managerial skill-development by www.jobbazzar.com
 
BUSINESS COMMUNICATION UNIT -1.pdf
BUSINESS COMMUNICATION UNIT -1.pdfBUSINESS COMMUNICATION UNIT -1.pdf
BUSINESS COMMUNICATION UNIT -1.pdf
 
C&n
C&nC&n
C&n
 
INTRODUCTION TO BUSINESS COMMUNICATION CALCUTTA UNIVERSITY CBCS SYLLABUS
INTRODUCTION TO BUSINESS COMMUNICATION CALCUTTA UNIVERSITY CBCS SYLLABUSINTRODUCTION TO BUSINESS COMMUNICATION CALCUTTA UNIVERSITY CBCS SYLLABUS
INTRODUCTION TO BUSINESS COMMUNICATION CALCUTTA UNIVERSITY CBCS SYLLABUS
 
Types Of Communication
Types Of CommunicationTypes Of Communication
Types Of Communication
 
Effective Communication Skills.ppt
Effective Communication Skills.pptEffective Communication Skills.ppt
Effective Communication Skills.ppt
 
Introduction to Communication (3).ppt
Introduction to Communication (3).pptIntroduction to Communication (3).ppt
Introduction to Communication (3).ppt
 
Detail unit 1 business communication
Detail unit 1  business communicationDetail unit 1  business communication
Detail unit 1 business communication
 
Managing communications by redd f bancien (dr. borge)
Managing communications by redd f bancien (dr. borge)Managing communications by redd f bancien (dr. borge)
Managing communications by redd f bancien (dr. borge)
 
typesofcommu-130917124815-phpapp01 (1).pdf
typesofcommu-130917124815-phpapp01 (1).pdftypesofcommu-130917124815-phpapp01 (1).pdf
typesofcommu-130917124815-phpapp01 (1).pdf
 
Organizational Behaviour communicaion
Organizational Behaviour communicaionOrganizational Behaviour communicaion
Organizational Behaviour communicaion
 
Communication
Communication Communication
Communication
 
Commumication presentation by Prajwal
Commumication presentation by PrajwalCommumication presentation by Prajwal
Commumication presentation by Prajwal
 
Business communication
Business communication Business communication
Business communication
 
Communication : Components, Flows, Skills and Barriers
Communication : Components, Flows, Skills and BarriersCommunication : Components, Flows, Skills and Barriers
Communication : Components, Flows, Skills and Barriers
 
Group 1 - Business Communication.pptx
Group 1 - Business Communication.pptxGroup 1 - Business Communication.pptx
Group 1 - Business Communication.pptx
 
REFER.pptx
REFER.pptxREFER.pptx
REFER.pptx
 

More from BHOOMI AHUJA

Organisational Development
Organisational DevelopmentOrganisational Development
Organisational Development
BHOOMI AHUJA
 
Group behaviour n dynamics
Group behaviour n dynamicsGroup behaviour n dynamics
Group behaviour n dynamics
BHOOMI AHUJA
 
Perception, Attitude & Values
Perception, Attitude & ValuesPerception, Attitude & Values
Perception, Attitude & Values
BHOOMI AHUJA
 
Leadership Skills
Leadership Skills Leadership Skills
Leadership Skills
BHOOMI AHUJA
 
Motivation and its theories
Motivation and its theoriesMotivation and its theories
Motivation and its theories
BHOOMI AHUJA
 
Conflicts and Stress
Conflicts and StressConflicts and Stress
Conflicts and Stress
BHOOMI AHUJA
 
Mumbai sewage
Mumbai sewageMumbai sewage
Mumbai sewage
BHOOMI AHUJA
 
Costing In Social Media
Costing In Social MediaCosting In Social Media
Costing In Social Media
BHOOMI AHUJA
 
Sales force evaluation and control
Sales force evaluation and controlSales force evaluation and control
Sales force evaluation and control
BHOOMI AHUJA
 
Industrial Marketing Environment
Industrial Marketing EnvironmentIndustrial Marketing Environment
Industrial Marketing Environment
BHOOMI AHUJA
 
Strategic marketing management
Strategic marketing managementStrategic marketing management
Strategic marketing management
BHOOMI AHUJA
 
B2B company
B2B companyB2B company
B2B company
BHOOMI AHUJA
 

More from BHOOMI AHUJA (12)

Organisational Development
Organisational DevelopmentOrganisational Development
Organisational Development
 
Group behaviour n dynamics
Group behaviour n dynamicsGroup behaviour n dynamics
Group behaviour n dynamics
 
Perception, Attitude & Values
Perception, Attitude & ValuesPerception, Attitude & Values
Perception, Attitude & Values
 
Leadership Skills
Leadership Skills Leadership Skills
Leadership Skills
 
Motivation and its theories
Motivation and its theoriesMotivation and its theories
Motivation and its theories
 
Conflicts and Stress
Conflicts and StressConflicts and Stress
Conflicts and Stress
 
Mumbai sewage
Mumbai sewageMumbai sewage
Mumbai sewage
 
Costing In Social Media
Costing In Social MediaCosting In Social Media
Costing In Social Media
 
Sales force evaluation and control
Sales force evaluation and controlSales force evaluation and control
Sales force evaluation and control
 
Industrial Marketing Environment
Industrial Marketing EnvironmentIndustrial Marketing Environment
Industrial Marketing Environment
 
Strategic marketing management
Strategic marketing managementStrategic marketing management
Strategic marketing management
 
B2B company
B2B companyB2B company
B2B company
 

Recently uploaded

NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
BBPMedia1
 
Compitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptxCompitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptx
SauravDey45
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
Amal Agung Cahyadi
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
5ys5mvlp
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
omywaf
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
sakthisundar2001
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
5ys5mvlp
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
nehapardhi711
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
rawlensproductionsco
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 

Recently uploaded (20)

NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
 
Compitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptxCompitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptx
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 

Introduction to managerial communication with case study

  • 2. Context • Communication • Importance of communication • Purpose of communication • Managerial communication • Types of Managerial Communication • Case Study
  • 3. COMMUNICATION People don’t get along Because they fear each other People fear each other Because they don t know each other They don’t know each other Because they have not Communicated with each other -Martin Luther King
  • 4. Communication Meaning “COMMUNICATION is the process of passing information and understanding from one to another”. Definition “Communication is interchange of thoughts, opinions, information, by speech, writing or signs”. - Robert Anderson
  • 5.
  • 6. Importance of communication Communication skills constitute an important aspect of effective management. Some important functions of managing are - forecasting , planning, organizing, instructing, coordinating, controlling. Communication is the system by which these operations are led and coordinated and the results feedback.
  • 7. Purpose Of Communication 1.Communication to Inform Communication to inform is directed by the desire to expose, develop and explain the subject. It focuses on the subject of the communication. Ex-Scientific writings. 2. Communication to Persuade Communication to persuade focuses on the receiver and not the message. Ex- advertisements.
  • 9. Managerial Communication Managerial communication is a function which helps managers communicate with each other as well as with employees within the organization. Managerial Communication helps in the smooth flow of information among managers working towards a common goal.
  • 10. Board of Directors Managing Director Senior Management Middle level Management Senior Supervisor First Line Supervisor Employees
  • 11. Types Of Managerial Communication Interpersonal Communication Interpersonal communication generally takes place between two or more individuals at the workplace. Organizational Communication Communication taking place at all levels in the organization refers to organizational communication.
  • 12. Interpersonal Communication • Interpersonal communication is the process by which people exchange information, feelings, and meaning through verbal and non-verbal messages. • It is face-to-face communication. Interpersonal communication is not just about what is actually said - the language used - but how it is said and the non-verbal messages sent through tone of voice, facial expressions, gestures and body language.
  • 13. Organisational Communication • The formal communication efforts of the organization planned products and services typically produced by communication professionals). • Group communications that occur within, among and across work teams and units. • Leader and supervisor verbal communications and behaviours.
  • 14. Case Study-- Wipro Internal research showed that employees were receiving too many internal emails. This was affecting employee productivity and also important internal messages were being overlooked. Consequently, Wipro Retail had to find a solution to reduce internal email volumes and still ensure that important messages reached employees.
  • 15. Conclusion Communication is blood of all the organisation and even for human to live a life with better understanding of each other. Without communication it is impossible for any business to run. Communication brings business in the form it wants to be. So to run a business well there has to be clarity and understanding among all the levels of management.