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Introduction To Managerial
Communication
Presented By:- Bhoomi Ahuja
Context
• Communication
• Importance of
communication
• Purpose of
communication
• Managerial
communication
• Types of Managerial
Communication
• Case Study
COMMUNICATION
People don’t get along
Because they fear each other
People fear each other
Because they don t know each other
They don’t know each other
Because they have not
Communicated with each other
-Martin Luther King
Communication
Meaning
“COMMUNICATION is the process of passing information and
understanding from one to another”.
Definition
“Communication is interchange of thoughts, opinions, information,
by speech, writing or signs”.
- Robert Anderson
Introduction to managerial communication with case study
Importance of communication
Communication skills constitute an important aspect of
effective management.
Some important functions of managing are -
forecasting , planning, organizing, instructing,
coordinating, controlling.
Communication is the system by which these operations
are led and coordinated and the results feedback.
Purpose Of Communication
1.Communication to Inform
Communication to inform is directed by the desire to expose,
develop and explain the subject.
It focuses on the subject of the communication.
Ex-Scientific writings.
2. Communication to Persuade
Communication to persuade focuses on the receiver and not
the message.
Ex- advertisements.
Managerial Communication
Managerial Communication
Managerial communication is a function which helps
managers communicate with each other as well as with
employees within the organization.
Managerial Communication helps in the smooth flow of
information among managers working towards a common
goal.
Board of Directors
Managing
Director
Senior
Management
Middle level
Management
Senior
Supervisor
First Line
Supervisor
Employees
Types Of Managerial Communication
Interpersonal Communication
Interpersonal communication generally takes place
between two or more individuals at the workplace.
Organizational Communication
Communication taking place at all levels in the organization
refers to organizational communication.
Interpersonal Communication
• Interpersonal communication is the process by which
people exchange information, feelings,
and meaning through verbal and non-verbal messages.
• It is face-to-face communication. Interpersonal
communication is not just about what is actually said - the
language used - but how it is said and the non-verbal
messages sent through tone of voice, facial expressions,
gestures and body language.
Organisational Communication
• The formal communication efforts of the organization
planned products and services typically produced by
communication professionals).
• Group communications that occur within, among and
across work teams and units.
• Leader and supervisor verbal communications and
behaviours.
Case Study-- Wipro
Internal research showed that employees were receiving too
many internal emails. This was affecting employee
productivity and also important internal messages were being
overlooked. Consequently, Wipro Retail had to find a solution
to reduce internal email volumes and still ensure that
important messages reached employees.
Conclusion
Communication is blood of all the organisation and even for
human to live a life with better understanding of each other.
Without communication it is impossible for any business to run.
Communication brings business in the form it wants to be. So to
run a business well there has to be clarity and understanding
among all the levels of management.
Introduction to managerial communication with case study
Introduction to managerial communication with case study

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Introduction to managerial communication with case study

  • 2. Context • Communication • Importance of communication • Purpose of communication • Managerial communication • Types of Managerial Communication • Case Study
  • 3. COMMUNICATION People don’t get along Because they fear each other People fear each other Because they don t know each other They don’t know each other Because they have not Communicated with each other -Martin Luther King
  • 4. Communication Meaning “COMMUNICATION is the process of passing information and understanding from one to another”. Definition “Communication is interchange of thoughts, opinions, information, by speech, writing or signs”. - Robert Anderson
  • 6. Importance of communication Communication skills constitute an important aspect of effective management. Some important functions of managing are - forecasting , planning, organizing, instructing, coordinating, controlling. Communication is the system by which these operations are led and coordinated and the results feedback.
  • 7. Purpose Of Communication 1.Communication to Inform Communication to inform is directed by the desire to expose, develop and explain the subject. It focuses on the subject of the communication. Ex-Scientific writings. 2. Communication to Persuade Communication to persuade focuses on the receiver and not the message. Ex- advertisements.
  • 9. Managerial Communication Managerial communication is a function which helps managers communicate with each other as well as with employees within the organization. Managerial Communication helps in the smooth flow of information among managers working towards a common goal.
  • 10. Board of Directors Managing Director Senior Management Middle level Management Senior Supervisor First Line Supervisor Employees
  • 11. Types Of Managerial Communication Interpersonal Communication Interpersonal communication generally takes place between two or more individuals at the workplace. Organizational Communication Communication taking place at all levels in the organization refers to organizational communication.
  • 12. Interpersonal Communication • Interpersonal communication is the process by which people exchange information, feelings, and meaning through verbal and non-verbal messages. • It is face-to-face communication. Interpersonal communication is not just about what is actually said - the language used - but how it is said and the non-verbal messages sent through tone of voice, facial expressions, gestures and body language.
  • 13. Organisational Communication • The formal communication efforts of the organization planned products and services typically produced by communication professionals). • Group communications that occur within, among and across work teams and units. • Leader and supervisor verbal communications and behaviours.
  • 14. Case Study-- Wipro Internal research showed that employees were receiving too many internal emails. This was affecting employee productivity and also important internal messages were being overlooked. Consequently, Wipro Retail had to find a solution to reduce internal email volumes and still ensure that important messages reached employees.
  • 15. Conclusion Communication is blood of all the organisation and even for human to live a life with better understanding of each other. Without communication it is impossible for any business to run. Communication brings business in the form it wants to be. So to run a business well there has to be clarity and understanding among all the levels of management.