Managerial communication is important for effective management within an organization. It allows information to flow between managers and employees as they work toward common goals. There are two main types of managerial communication: interpersonal communication between two or more individuals, and organizational communication that occurs at all levels of the company. A case study describes how one company, Wipro, addressed the problem of employees receiving too many internal emails, which was negatively impacting productivity. The company needed to reduce email volume while still ensuring important messages were received.

1. Introduction To Managerial
Communication
Presented By:- Bhoomi Ahuja

2. Context
• Communication
• Importance of
communication
• Purpose of
communication
• Managerial
communication
• Types of Managerial
Communication
• Case Study

3. COMMUNICATION
People don’t get along
Because they fear each other
People fear each other
Because they don t know each other
They don’t know each other
Because they have not
Communicated with each other
-Martin Luther King

4. Communication
Meaning
“COMMUNICATION is the process of passing information and
understanding from one to another”.
Definition
“Communication is interchange of thoughts, opinions, information,
by speech, writing or signs”.
- Robert Anderson

6. Importance of communication
Communication skills constitute an important aspect of
effective management.
Some important functions of managing are -
forecasting , planning, organizing, instructing,
coordinating, controlling.
Communication is the system by which these operations
are led and coordinated and the results feedback.

7. Purpose Of Communication
1.Communication to Inform
Communication to inform is directed by the desire to expose,
develop and explain the subject.
It focuses on the subject of the communication.
Ex-Scientific writings.
2. Communication to Persuade
Communication to persuade focuses on the receiver and not
the message.
Ex- advertisements.

8. Managerial Communication

9. Managerial Communication
Managerial communication is a function which helps
managers communicate with each other as well as with
employees within the organization.
Managerial Communication helps in the smooth flow of
information among managers working towards a common
goal.

10. Board of Directors
Managing
Director
Senior
Management
Middle level
Management
Senior
Supervisor
First Line
Supervisor
Employees

11. Types Of Managerial Communication
Interpersonal Communication
Interpersonal communication generally takes place
between two or more individuals at the workplace.
Organizational Communication
Communication taking place at all levels in the organization
refers to organizational communication.

12. Interpersonal Communication
• Interpersonal communication is the process by which
people exchange information, feelings,
and meaning through verbal and non-verbal messages.
• It is face-to-face communication. Interpersonal
communication is not just about what is actually said - the
language used - but how it is said and the non-verbal
messages sent through tone of voice, facial expressions,
gestures and body language.

13. Organisational Communication
• The formal communication efforts of the organization
planned products and services typically produced by
communication professionals).
• Group communications that occur within, among and
across work teams and units.
• Leader and supervisor verbal communications and
behaviours.

14. Case Study-- Wipro
Internal research showed that employees were receiving too
many internal emails. This was affecting employee
productivity and also important internal messages were being
overlooked. Consequently, Wipro Retail had to find a solution
to reduce internal email volumes and still ensure that
important messages reached employees.

15. Conclusion
Communication is blood of all the organisation and even for
human to live a life with better understanding of each other.
Without communication it is impossible for any business to run.
Communication brings business in the form it wants to be. So to
run a business well there has to be clarity and understanding
among all the levels of management.