The document provides an overview of a social analytics company called PeopleBrowsr and its services. It analyzes over 30 terabytes of social media data from sources like Twitter, Facebook, and indexes it to track topics, influencers, communities and their sentiments. It uses this data to help enterprises run targeted social media campaigns, identify brand champions, build audiences and measure campaign performance. It provides services like custom reports, API access, and command centers to strategize and execute social media strategies.

1. A HIGH TECH SOCIAL ANALYTICS COMPANY WITH A PASSION FOR MARKETING WE ARE...

2. MISSION To Assemble the Collective Intelligence Post by Post and share it with you in Customized Solutions Public Posts from Twitter, Facebook and other social networks Processing 10,000/sec growing to 100,000/sec ReSearch.ly, Interest Graph, Viral Analytics, Audience and Champion Campaigns...

3. To Build Advanced Conversation Technology to Store Index Retrieve Every public human conversation... TECH VISION Over 30 terabytes and growing at 1 terabyte /month We retrieve with speed and precision Location, Community, Gender, Relationship, Sentiment, Mentions

4. We find your Champions In the Communities they Influence Then Meaningfully Engage with them ENTERPRISE Find brand ambassadors through Interest Graph Created Using profiles Design and implement innovative social campaigns

5. Over 10 Indexes for filtering and categorizing Moms Bloggers Travelers CEOs Politics Food Finance Millenials Sports Celebrities Dating News … and More Collective Intelligence with 1,000 Days of Posts Communities DATAMINE

6. Datamine indexes are used to build Social Vectors for Campaign Targeting SOCIAL VECTORS INFLUENCE SENTIMENT BREAKING TRENDS CONNECTEDNESS PERSONA RELEVANCE TRUST

7. Targeting: Find Community Champions Within Personae groups such as: Architect | Blogger | Cat Lover | Celebrities | CEO | Coffee Lovers | Comcast | Comedy | Cool Brands | Dancers | Dating | Doctor | Dog Lovers | Engineer | Extreme Sports | Finance | Food | Lawyer | Marketing | Mommy Bloggers | Musician | News | Photography | Politics | Religion | Reporter | Social Media | Sport | Travel | VIP | Wall St | Wine Lovers SOCIAL VECTORS People are 300% more likely to engage when properly targeted

8. Find Conversations Extract @Names Sort Calculate Connections An Interest Graph is... A grouping of champions A champion is... An influencer who has a wide audience of friends who are discussing a relevant topic SOCIAL VECTORS

9. Identify trusted voices in every category across all social channels... Engage in high impact, meaningful cross-content conversations. = Identifying Influencers Across All Networks + PROCESS

10. Automotive Travel Hospitality Sports Entertainment Finance Retail Lifestyle Our Customers

11. 1,000 Days of Conversations and Mentions Monitoring and Engagement Champions Community Profiling PeopleBrowsr Platform Engagement Center Viral Analytics ReSearch.ly Viral Analytics

12. As Google indexed the web, we index social media This next gen social search focuses on the things that matter to consumers of media and information now ReSearch.ly finds influencers , the communities they influence, where the conversation is happening, why it’s relevant - both in real-time and with 1,000 days of data PLATFORM

13. Emerging Trends Capture every RT and count in one minute increments… When a RT count increases rapidly we alert an emerging trend: PLATFORM

14. Capturing the Interest Graph PLATFORM

15. Viral Analytics Customized charts Updates tracking tables Human sentiment analysis Cross network data Comment inline PLATFORM

16. Engagement Center Assign Tweets Team Collaboration Share Accounts Schedule timed Tweets, receive email notifications Manage several networks, create multiple stacks Access Twitter Lists PLATFORM

17. Enterprise Services Brand Champion Scorecard Human and Mechanical Sentiment Champion Campaigns Custom Reports Audience Build Persona Profiling API Research Reports

18. Brand Champions Report 1000 days brand chart Find your champions communities Find your champions in each community Walk the Interest Graph ENTERPRISE SERVICES

19. Hyper Target Gender BIO Geo-Location Preferences Engagement Build Followers Reporting Monitoring Direct Message Analysis Audience Build Campaign 30 Tb data 1,000 days 30-60% follow back 4-5% CTR Analytic.ly ENTERPRISE SERVICES

20. Facebook Audience Build Campaign ENTERPRISE SERVICES Identify Trends Acceleration in conversation FB Media Buy Strategize Identify Trends Copy Ads and Outreach Measure velocity Around key terms Events, Celebrities, Movement Includes trends to make the copy relevant Ability to track Click-through Monitoring

21. 95% Accuracy -Vs - 70-80% Automation alone Analyze 1,000 days of historical data and live streams in real-time Our algorithm combined with human review improves results up to 95% accuracy Human Sentiment Analysis ENTERPRISE SERVICES

22. Profile Analysis Persona Profiling – Identify audience, major trends and profiles Audience Buckets – Based on key words in bio profile and conversations Engagement Profiling – Identify engagement batches Champions – Influential people engaging with brand High Potential – People interested in the industry and active on social media Viral Promo – People responsive to promo and RTs ENTERPRISE SERVICES

23. Research Reports Specialized research in conjunction with industry experts - including Brian Solis and Tim O’Reilly - to provide critical analysis by leveraging our deep Datamine for brand engagement , customer loyalty and more… Previous Reports have included: Facebook and the New Age of Privacy Influence is Bliss: The Gender Divide on Twitter 2009 Australian Leaders Election Debate BP and Obama Oil Spill: Sentiment by the Numbers SXSW 2009 Retrospective ENTERPRISE SERVICES

24. Industry: Media Entertainment Background: Promote network TV show Engagement: 3 months Goals: Create online buzz during the event build audience PeopleBrowsr Solution: Extract all potential viewers who mentioned TV show keywords for the last 360 days for engagement CASE STUDIES Audience Campaign Performance and Results: 1 st Trending Topic in Twitter during premiere 17,000 # of hashtag mentions during the week of the premiere 42% Click Through Rate ( CTR ) 11,000 New followers in the first week

25. Industry: Media Entertainment Background: Promote shows Engagement: 18 months Goals: Build offline and online audience PeopleBrowsr Solution: Campaigns CASE STUDIES Audience Campaign Performance and Results: Kendra Holly’s World Keeping Up with the Kardashians It’s Effin’ Science (G4TV) Tiger Woods Gossip (E! Online) Fashion Police (E! Redcarpet) Super Nanny Contest (Style)

26. Brand Offering a social experience DM: Check out this exclusive DEAR JOHN video just for my Twitter fans http://bit.ly/6Q10hZ Campaign and Messaging Performance +22,000 Followers Offering a promotional deal DM: Twt to win @50cent #beforeiselfdestruct prize pack?? 5 winners get signed book, new album, and Power by 50 cologne!!! http://bit.ly/bKmHIJ +11,000 Followers Invitation to register to an event DM: Register & attend the SAP Enterprise Micro-Apps Webinar: Dec 8 th , Dec 15 th. Win an iPod Shuffle! http://bit.ly/3zDnDJ 1,000 Registrants Call for participation DM: Telephone @LadyGaga Premiere on @enews Thur @ 11:30pm - Twt to Win 1 of 5 THE FAME MONSTER box sets #gaga http://bit.ly/bH0zGg +3,000 Clicks CASE STUDIES

27. Performance and Results: 26,000 # of identified potential fans ready to be activated Revealed the international appeal of the brand, HHI and age profile were in line with customer focus Industry: Gaming Background: Comprehensive overview report of social conversation and themes Engagement: 3 months Goals: Identify demographic, psychographic and conversation PeopleBrowsr Solution: Reports created using our Datamine from 720 days of conversations with mechanical turk, community identification, interest graph, viral analytics and ReSearch.ly CASE STUDIES Epic Mickey Interest Graph

28. 2011 Super Bowl YTD 387,162 vs 99,124 Total Tweets 2011 Total Tweets 2010 From last year, total volume of Tweets mentioning Super Bowl brands increased 271% . Doritos had the highest number of mentions in 2010 and was the 3 rd top mentioned brand this year, with an 89% increase in volume in 2011. In 2011, most social activity of all ads was in the Auto industry , represented by Volkswagon, Chrysler and Chevrolet. CASE STUDIES

29. Performance and Results: 50% Percentage of total registrations from Twitter 5,000 # of new followers 36% # of CTR Industry: Computer Software Background: Large software company aiming to promote itself on social media channels Engagement: 1 2 months Goals: Maximize participation to online seminars and increase awareness PeopleBrowsr Solution: Extract all users aligned with SAP target audience; most influential selected for engagement CASE STUDIES Champions Campaign

30. Performance and Results: 2,000 New relevant followers in 2 months Raise in the “sustainability” conversation amongst SAP followers Engagement and Persona profiling to run hyper targeted campaigns Industry: Sustainability Background: People interested in sustainability, not following SAP, and engaging with SAP and competitors Engagement: 2 months Goals: Build new relevant followers interested in sustainability PeopleBrowsr Solution: Extract all the consumers aligned with SAP target audience CASE STUDIES Champions Campaign

31. Industry: Media Entertainment Background: Creation of a Twitter report for studio executives/ impact of promo scheduling Length of Engagement: 8 months Goals: Evaluate the impact of traditional media on the social media sphere PeopleBrowsr Solution: 180 days historical reporting with overlay of traditional ad schedule CASE STUDIES Ad Measurement Performance and Results: 75,353 # of Tweets extracted for 180 days 12:30p & 7:00p Peak times of engagement 60/40 M/F demographic breakdown of tweets

32. PeopleBrowsr Difference PeopleBrowsr Platform: ReSearch.ly, Vial Analytics, Engagement Center Datamine with 1,000 Days of History Collective Intelligence indexed for sentiment, location, community, relationships and gender Find brand champions , identify top influencers & engage with champion communities Enterprise Services: Custom reporting , with in-depth Analysis led by industry experts Human Sentiment Analysis with mechanical turk – 95% accuracy Analytics tailored for client needs to track metrics , CPM, demographic of audience, conversation topics API / Data Cloud access customized to clients

33. Global Command Centers High Tech Social Media Command Centers in San Francisco, New York and Sydney A Crisis Management Room Social Engagement Hub Research Lab for Influence Metrics and Measurement Tactical Outpost for Strategy Execution Centrally Located with 24/7 Access

34. Global Command Centers San Francisco | New York | Sydney

35. www.PeopleBrowsr.com @PeopleBrowsr [email_address]