Pulsar TRAC is an advanced social media intelligence platform designed by researchers for researchers and planners. It allows users to track topics, reach, audiences, and content diffusion across social media. Customers like Tesco and O2 praise Pulsar for providing real-time and accurate social data insights that help inform business decisions. Pulsar analyzes over 1.5 billion people across 175 languages and provides advanced visualization, filtering, and alert tools to help users make sense of large social datasets.

1. Pulsar TRAC
Social Audience Intelligence
Pulsar TRAC is an advanced social intelligence
platformdesignedforresearchersandplanners
byresearchersandplanners.Wehavedeveloped
a robust research framework to analyse and
interpret social data to move the industry
beyondbasickeywordsocialmediamonitoring
platforms.
With the most intuitive dashboard available,
Pulsar TRAC is the only platform that allows
to you to mine big social data by:
Topic (keyword tracking)
Reach (visibility analysis)
Audience (mapping and segmentation)
Content (diffusion through networks)

2. What people say about Pulsar
The immediacy of Pulsar is so
important; we are able to get very real
and live feed back that is an unedited,
unfiltered reality of what people
think about the Tesco brand and our
competitors. Alongside monitoring brand
love, the Pulsar team reporting feeds into
our communications in real time so that
we can react to customers needs.
For example, during our large Easter egg
hunt promotion we increased engagement
levels by 150% by up weighting prize
selection based on real-time feedback,
and during the horse meat scandal of
2013, Pulsar’s hourly reporting was used
by senior stakeholders in the business to
inform our PR response during the first 2
weeks of the crisis.
“
“
Alicia Howard
Head of Social Media & Digital Content
Tesco
Pulsar provides us with an easy-to-use
dashboardandtheaccurateandreliablesocial
datathatwerequiretomakebothtacticaland
strategic business decisions.
The regular reports we receive as part of our
subscription enable stakeholders across the
whole company to gain valuable insights into
how our brands, products and services are
performing.
I have no hesitation in recommending
Pulsar TRAC to anyone who is looking for a
high quality social insight platform and who
want to work with a team that can add real
value to your social strategy.
“
“
Jake Steadman
Head of Real Time Research,
Business Intelligence, O2 Telefónica UK

3. Track conversations in 175 languages with
‘best in class’ coverage of both social and
non-social sources. This gives you both the
scale and quality of data to conduct robust
analysis and make better decisions.
Trust your data
Get insights from 1.55 billion people: Back
in 2015 Pulsar was the first tool to integrate
Facebook Topic Data, which allows you
to analyse trending topics, sentiment.
What’s more, you can see the demographic
profile of everyone talking to see if you are
reaching the right people.
Facebook Topic Data
“Pulsar TRAC is the only platform that can
allow you to combine three different types of
tracking; keyword based tracking, audience
mapping and content diffusion.”
Analyse Images
Pulsar VISION offers the most advanced
deep learning tools to help you make
sense of images in social media. Simply
put, Pulsar now helps you understand the
content and the context of a picture by
analysing the picture itself.

4. Track any digital content (video, advert,
website) on the social web, see how it is
shared across networks in real-time and
who is sharing it.
Understand what drives its viral appeal to
create more relevant and engaging content
strategies.
“PulsarTRACadvancedlocationdetection
givesyouupto100%geo-localiseddataby
city and country.”
Track content
Identify and listen to specific group
of people in social media. Profile and
benchmark your fan base vs competitors
to understand who they are, what they like
and who they are connected to for richer
segmentation and incisive planning.
“Pulsar enables accurate audience
segmentation, allowing you to see exactly
what type of person is engaging with your
brand, product or industry across social
channels.”
Know your audience
Full-blown, real-time, interactive data
visualisationstohelpyouminecomplexsocial
data at a glance.
“The Treemap visualisation shows the most
frequent topics by social media channel.”
Visualise big data

5. Universal influencers don’t exist.
Domain-specific influencers do exist.
Influence is based on credibility, trust,
reach, network quality and timing. This is
why we measure influence contextually and
in real-time, by looking at how impactful
people are about a specific topic and within
specific social networks and categories.
This enables you to target your social
communications precisely at those who will
amplify your social campaigns the most.
“TheNetworkmapvisualisestheengagement
patterns within your audience and identifies
the most influential users.”
Find real influencers
Content is only the starting point. When a
conversation comes in, Pulsar TRAC enriches it
in real-time with 30 types of metadata, ranging
fromdemographicsandbehaviourstolocation,
semantictaggingandlinkanalysis.It’sonlywhen
youbuildthecontextofaconversationthatyou
see the full picture.
“The visualisation shows the most shared
content within the data set, ranked by
number of shares and click-through data.”
Give you context
Pulsar TRAC’s 14 granular data filters include
UserBiosearch,Klout,ReachandEngagement
levels. These give you the ability to quickly
make sense of complex data sets through
slicing the data by audience segment,
behaviour or influence.
“Slice and dice the data with contextual,
behavioural and content filters.”
Advanced filtering

6. Tag and annotate any piece of content and
author using custom taxonomies to enable
advanced content analysis and real-time
segmentation.
Dynamic taxonomies
Aggregate multiple datasets and queries in
customised visualisations to fit the needs
of your business and make the analysis
process more relevant, efficient and real-
time.
Connect the dots
“Use both automatic and manual content
coding to connect social data to existing
business categories and segmentations.”
“The Bundle visualisation shows the most
frequent correlations between keywords or
topics.”
Email Alerts
Use Pulsar’s intuitive alerts system to keep
on top of who, when and how people are
talking about your brand without having to
log in to the platform.
“Alertsarequickandeasytosetup,andcanbe
sent to anyone, even those without log-ins to
the tool.”

7. Weekly or monthly social media insight
Product launch or campaign reviews
Real-time crisis reporting
Insight reports responding to a specific
business question or product
category
Competitive landscape reviews and
strategic positioning analysis
Mapping audiences, their social
networks
and interests
Influencer mapping for strategic social
media PR
Identifying consumer need- states for
innovation projects
Strategic Insight & Recommendations
Pulsar TRAC is run by a global team of experienced social media researchers and planners
with a robust mix of qualitative and quantitative experience. The team will help you set up
your projects and deliver continuous strategic insight and recommendations via a range of
customised reports including:

8. Get in touch:
info@pulsarplatform.com
+44(0) 20 7874 6599