This document discusses emerging analytical approaches for integrated marketing, including: 1. High-performance marketing optimization techniques like campaign prioritization, customer prioritization, and campaign optimization which aim to maximize objectives like projected profit under constraints. 2. Social media analytics and real-time actions, including listening to social data, analyzing sentiments, and engaging customers across channels like email and mobile to increase engagement and conversions. 3. Social network analytics and analyzing community influence, such as identifying influential customers within social networks, targeting them with offers, and leveraging their networks to improve acquisition, cross-sell, and retention. A case study found a 30% lift when social network analysis was used.