We are a service provider that specializes in data mining, analytics, and brand engagement on social media. We build applications to analyze large amounts of social data in real time and historically. We help customers measure the impact of marketing campaigns, understand sentiment, influence conversations, and build engaged audiences. We have access to over 100,000 brand mentions daily across multiple social networks and blogs.

1. We are a Data Mining, Analytics & Brand Engagement Service Provider Analytics Campaigns Data Mine PeopleBrowsr – DataMine, Campaigns and Analytics

2. Our Core Strategy Build Web Apps and Services that look into the Data Mine: Live Data Mine of Conversations and Mentions Social Search Engagement Work Flow Real Time & Historical Analysis PeopleBrowsr – DataMine, Campaigns and Analytics

3. Our Customers PeopleBrowsr – Campaigns, Analytics and DataMine

4. Problems we solve: Measure the Effect of Traditional Channels on Social Media Manage Viral Sentiment and Customer Service Issues Influence the Conversation Filter High Velocity Streams Send Targeted Actionable Messages Build an engaged sticky Audience Convert Social Media into Sales Calculate ROI PeopleBrowsr – DataMine, Campaigns and Analytics

5. Over 100,000 Brand Mentio ns a day PeopleBrowsr – DataMine, Campaigns and Analytics

6. MetaData Stream Feeds MetaData Cloud Line between social media networks is blurring Twitter is open 28% are heavy socializers PeopleBrowsr – DataMine, Campaigns and Analytics

7. Media Spend on Twitter PeopleBrowsr – DataMine, Campaigns and Analytics

8. Data Mine Archive PeopleBrowsr – DataMine, Campaigns and Analytics Over 360 days Twitter, MySpace, Facebook and Blog Posts Archive - 1 TB Month FILTER Tweets, BIOs, Location API access for large scale campaigns

9. Data Mine Live Stream Fan Pages Mentions, RTs, … Comments, Sharing,… Profiles, Comments, … Status Updates, Comments, … Pictures, Comments, … Connections, Comments PeopleBrowsr – DataMine, Campaigns and Analytics Blogs Mentions, …

10. A New Media Buy Media Buy: Analytics & Campaigns Print Radio TV Social Media $$$ Social Media is an efficient Channel that is measurable PeopleBrowsr – DataMine, Campaigns and Analytics

11. Hollywood Movie Company Size: $200 Million in Revenue Social Media Spend: $100K Goal: Evaluate impact of Traditional Media on the Social Media sphere Build engaged audience PeopleBrowsr – DataMine, Campaigns and Analytics

12. Hollywood Movie Solution: 180 day Historical Analysis of Posts overlay on TV Ad spend and other channels Performance: Identified key performer as branded video content 50% fluctuation on engagement based on time of message release Targeted influencers RTed a combined 879 times PeopleBrowsr – DataMine, Campaigns and Analytics

13. PeopleBrowsr Difference PeopleBrowsr – DataMine, Campaigns and Analytics Data Mine: 18 months of Twitter history to power services and Analytic.ly Campaigns: Find influencers & build engaged audience to interact with brand Data Analysis: Filtering processes to remove affiliates and spam Sentiment Analysis: end-to-end workflow using mechanical turk to deliver up to 95% accuracy of sentiment Custom Analytics: Customized for client needs to track CPM, demographic of audience, conversation topics Reports: In -depth reports from exceptional analysts

14. Human Sentiment Analysis We analyze 18 months of historical data and live streams in real time We use a special algorithm and then have real people improving the result up to 95% accuracy. 95% accuracy Vs 70-80% automation alone PeopleBrowsr – DataMine, Campaigns and Analytics

15. one we build a live stream for an industry or a group using @Names or Keywords. Eg: Foo Camp attendees and the companies that they represent or Airlines. How it works PeopleBrowsr – DataMine, Campaigns and Analytics

16. How it works two we then analyze that stream with a special dictionary for the industry or group and sort the results into buckets. PeopleBrowsr – DataMine, Campaigns and Analytics

17. How it works three increase quality with real time human re-sorting PeopleBrowsr – DataMine, Campaigns and Analytics

18. PeopleBrowsr – DataMine, Campaigns and Analytics

19. Eg: Quality Improvement on June Airlines data PeopleBrowsr – DataMine, Campaigns and Analytics

20. PeopleBrowsr – DataMine, Campaigns and Analytics

21. Industry Analytics Reports PeopleBrowsr – DataMine, Campaigns and Analytics

22. 2010 SuperBowl Analytics: Effect of Traditional Media on Social Media Mechanical Turk to measure accurate Sentiment Metrics to measure Success: Total Mentions Positive Mentions By Volume Mullen and Radian6 PeopleBrowsr – DataMine, Campaigns and Analytics

23. SuperBowl Results: 103,158 Total Mentions Sampled 1000 Tweets from Every Brand and used Mechanical Turk Human Sentiment to analyze Polarized: 50% Positive 28% Negative 18% Neutral PeopleBrowsr – DataMine, Campaigns and Analytics

24. SuperBowl PeopleBrowsr – DataMine, Campaigns and Analytics

25. SuperBowl Positive Sentiment Chart PeopleBrowsr – DataMine, Campaigns and Analytics

26. SuperBowl Positive Sentiment Chart PeopleBrowsr – DataMine, Campaigns and Analytics

27. SuperBowl Most Negative: Focus on the Family GoDaddy Neutral Coca Cola Budweiser PeopleBrowsr – DataMine, Campaigns and Analytics

28. PeopleBrowsr – DataMine, Campaigns and Analytics SuperBowl

29. O’Reilly and PeopleBrowsr Analysis:

30. Correlation of Tweets and Ads

31. By Volume Mullen and Radian6 O’Reilly and PeopleBrowsr O’Reilly and PeopleBrowsr By Volume By Positive http://www.slideshare.net/peoplebrowsr/superbowl-3231030 Contact me for an xls of the Brands Tweets [email_address] SuperBowl PeopleBrowsr – DataMine, Campaigns and Analytics

32. PeopleBrowsr Campaign Process PeopleBrowsr – DataMine, Campaigns and Analytics Historical and Ongoing Sentiment Analysis Campaigns to Build Relevant Followers Follow , followback DM Offer products and services directly to consumers Campaigns to Direct Message Reporting on ROI for traditional and Social Media Custom Monitoring Dashboards Injecting the brand into the conversation

33. PeopleBrowsr Campaign Process Human-sorted Sentiment Analysis with 95% accuracy (known as mechanical turk) Upon follow-back (an voluntary opt-in), Direct Messages (DM) sent DMs offer information, promotions, or a social experience Inject the brand into the conversation Measure the impact of traditional campaigns with Social Media Key Performance Indicators Each dashboard customized to reflect dictionaries relevant to industry View competitor metrics PeopleBrowsr – DataMine, Campaigns and Analytics Initiate follow request to potential influencers and followers based on self-published preferences, activities, social, and location data

34. PeopleBrowsr Campaign Process STATISTIC: 15 Tb data 18 months of history 200,000 turks online at one time STATISTIC: 50-80% follow back SCORECARD: MIN New Followers: 8,000 MAX New Followers: 22,000 STATISTIC: 40-50% click through PeopleBrowsr – DataMine, Campaigns and Analytics

35. Filtering a high Velocity Stream Seek an effective way to measure brand sentiment accurately. The goal is to find a list of influencers speaking in both positive and negative terms and engage. Risks: Stream includes spam, affiliates, and other non-relevant mentions. Velocity 10,000 Mentions/day PeopleBrowsr – DataMine, Campaigns and Analytics

36. Filtering Process Build a unique @name list from the extract Build spam @names with PB spam alogorithm Build affiliates list Review Spam and Affiliate @names - reinsert false positives Finalise Spam and Affiliate list Wash spam and Affiliate list against the full stream to produce a non-Spam and Non-Affiliate cleaned Daily Stream PeopleBrowsr – DataMine, Campaigns and Analytics

37. Custom Dashboards and Reporting PeopleBrowsr – DataMine, Campaigns and Analytics

38. Social Media Metrics for ROI Audience Profile Monitor Engaged and Active Followers Optimal Time for Engagement Best Time for Engagement with Followers Geo Location of Followers CTR – 50% PeopleBrowsr – DataMine, Campaigns and Analytics

39. Sneak Preview: T2 – Next Gen Combine Search and Posting Provide inline Content Contextual Ads as a Post is created HyperConnected HyperLocal Integrated with other Services Yelp Amazon Open Table PeopleBrowsr – DataMine, Campaigns and Analytics

40. T2 prototype PeopleBrowsr – DataMine, Campaigns and Analytics

41. T2 prototype PeopleBrowsr – DataMine, Campaigns and Analytics

42. Contact us… [email_address] PeopleBrowsr – DataMine, Campaigns and Analytics