Marketing - Art or Science ADMA Conference
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The document discusses the value of data in marketing versus more creative or art-based approaches. It provides examples of how data has helped save lives over thousands of years by helping early humans and scientists. The document then shifts to discussing the evolution of various marketing channels from telegrams to social media and how data filters and analytics can help marketers navigate too much data. It emphasizes that data is the new gold and marketers now have unlimited access to consumer data and conversations that allow for highly targeted approaches.
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Marketing - Art or Science ADMA Conference
- 1. Marketing: Art Versus Science (Data) Jodee Rich Marketing: Art Versus Science 23rd August 2012
- 2. Data saves the day Data Saves Human Life (Two Stories) Marketing: Art Versus Science 23rd August 2012
- 3. Data Saves Human Life Thousands ofData saves years BC the day No Tools No Data No Clothes Marketing: Art Versus Science 23rd August 2012
- 4. Data Saves Human Life Monster eats Creative Guy Data saves the day Marketing: Art Versus Science 23rd August 2012
- 5. Data Saves Human Life Early Scientist and saves the Data Data Guy day Marketing: Art Versus Science 23rd August 2012
- 6. Data Saves Human Life Data saves the day Teller Guy Story Marketing: Art Versus Science 23rd August 2012
- 7. Data Saves Human Life Data saves the day Marketing: Art Versus Science 23rd August 2012
- 8. Marketing Channels" (Quick History)" " Marketing: Art Versus Science 23rd August 2012
- 9. Marketing Channels Telegram Spam Marketing: Art Versus Science 23rd August 2012
- 10. Marketing Channels Billboards No Data Creative Data Marketing: Art Versus Science 23rd August 2012
- 11. Marketing Channels Direct Mail Marketing: Art Versus Science 23rd August 2012
- 12. Marketing Channels Outbound Call Centre Marketing: Art Versus Science 23rd August 2012
- 13. Marketing Channels Broadcast Mass Media (idiot box) Marketing: Art Versus Science 23rd August 2012
- 14. Marketing Channels Banner Ads (Genius Creative) Marketing: Art Versus Science 23rd August 2012
- 15. Marketing Channels Social Marketing: Art Versus Science 23rd August 2012
- 16. Marketing Channels OMG too much Data Marketing: Art Versus Science 23rd August 2012
- 17. Marketing Channels Data saves the day No Data Marketing: Art Versus Science 23rd August 2012
- 18. Marketing Channels Data saves the day No Data Too much Data Marketing: Art Versus Science 23rd August 2012
- 19. Marketing Channels No Data Too much Data Analysis Paralysis Marketing: Art Versus Science 23rd August 2012
- 20. Marketing Channels Filters in the stream of Data Data saves the day No Data Too much Data Marketing: Art Versus Science 23rd August 2012
- 21. Marketing Channels Data saves the day Action Analytics Marketing: Art Versus Science 23rd August 2012
- 22. Data is the new Gold Marketing: Art Versus Science 23rd August 2012
- 23. Data is the new gold Measurable No Data No Money Adams cartoon Marketing: Art Versus Science 23rd August 2012
- 24. Data is the new gold Marketers have unlimited access to data 100 billion conversations 5,000 posts processed indexed per second http://vimeo.com/47756490# Marketing: Art Versus Science 23rd August 2012
- 25. Data is the new gold Targeted Case Study United Media Services - unitedmediaservices.com Marketing: Art Versus Science 23rd August 2012
- 26. Data is the new gold Targeted $339 million profit in June quarter $9 per passenger Marketing: Art Versus Science 23rd August 2012
- 27. Data is the new gold Kred Influence" Statement Marketing: Art Versus Science 23rd August 2012
- 28. Data is the new gold Relevant Visual Stream Marketing: Art Versus Science 23rd August 2012
- 29. Data is the new gold US Congressmen " (creative guy) These are not my figures that I am quoting… they are from someone who knows what they are talking about http://www.slideshare.net/peoplebrowsr/marketing-art-or-science-adma-conference Marketing: Art Versus Science 23rd August 2012