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Jodee Rich at AHICE 2012
PeopleBrowsr is a social media and influence measurement platform that processes 5,000 posts per second and has indexed over 100 billion posts since its founding in 2007. The platform utilizes its vast data to assess influence and outreach within communities, focusing on the importance of everyday voices in driving social impact. Through various analytics and case studies, such as the 54th Grammy Awards, the platform demonstrates the effectiveness of influencer marketing in boosting brand awareness and consumer engagement.
Jodee Rich at AHICE 2012
- 1. PeopleBrowsr Social Media and Influence Measurement | 1
- 2. PeopleBrowsr San Francisco NewYork Sydney London" Founded 2007 100 billion 5,000 " conversations posts processed " indexed per second Social Media and Influence Measurement | 2
- 3. PeopleBrowsr Customers" Marquee agenciesand brands in Automotive, Tech, Hospitality, Sports, Government, Travel, Retail and Entertainment Social Media and Influence Measurement | 3
- 4. Vast Social MediaDataMine We process 5,000 posts/second and have over " 100 Billion Posts Indexed and 300 Terabytes of data Twitter posts and metadata" since 2008 Facebook public posts " since 2010 Two years of posts from more than" 40 million blogs and forums Social Media and Influence Measurement | 4
- 5. Big Picture Swinging throughthe trees… Social Media and Influence Measurement | 5
- 6. Big Picture Emerging fromthe jungle with language… Social Media and Influence Measurement | 6
- 7. Big Picture Thousands ofyears later we wrote it down… Social Media and Influence Measurement | 7
- 8. Big Picture PCs, theinternet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory Social Media and Influence Measurement | 8
- 9. Big Picture A collectivestream of intelligence… Social Media and Influence Measurement | 9
- 10. Little Brother Connected LittleBrothers will be " a higher intelligence than Big Brother Social Media and Influence Measurement | 10
- 11. Little Brother Social Media and Influence Measurement | 11
- 12. An Inverted OrwellianRevolution Little Brother now has access to vast amounts of information Social Media and Influence Measurement | 12
- 13. The Birth ofInfluence Measurement Social Media and Influence Measurement | 13
- 14. The Birth ofInfluence Measurement Social Media and Influence Measurement | 14
- 15. The Birth ofInfluence Measurement Social Media and Influence Measurement | 15
- 16. Billions Of Conversations Filter messages" Sort by Community" Measure social influence Social Media and Influence Measurement | 16
- 17. We All HaveInfluence Somewhere Every voice is important Our main Influencers are everyday people and " networks of friends Small Close Networks of normal people are the " ‘Rock Stars of Influence’ Kred enriches your contributions to and interactions with your viral social sphere. Social Media and Influence Measurement | 17
- 18. Influencer Identification withKred! We sift billions of posts, keywords, hashtags and connections to calculate Kred Influence and Outreach Influence! The ability to inspire action from others like retweets, replies or" new follows Outreach" Rewards generous actions like " engaging with others and " spreading their message Social Media and Influence Measurement | 18
- 19. Kred Community Influence Thenwe assess influence in communities " connected by interests and things in common 120,000,000 People 140,000,000 people in over 200 communities in Over 200 Different Communities Extreme Advertising Biking CEO Doctors Education Family Fashion Sports Your Fitness Food Gaming Your Brand Market Investors LGBT Lawyers Segment Photo- Social Parents Politics Radio Reporters Sailing Shopping graphy Media Software Developers Sports Students Surfing Tech Tennis Travel Yoga Social Media and Influence Measurement | 19
- 20. Social Media andInfluence Measurement | 20
- 21. Kred Influence Influence measureswhat others do for you How you inspire others " to take action Normalized 1,000 point scale" Metrics: Mentions Likes Retweets Comments @Replies Shares New Follows Mentions Event Invitations Social Media and Influence Measurement | 21
- 22. Social Media andInfluence Measurement | 22
- 23. Kred Outreach Outreach measuresgenerosity How much you " interact and engage Points “level up” and " increase infinitely Metrics: Mentions Likes Retweets Comments @Replies Mentions Event Invitations Social Media and Influence Measurement | 23
- 24. Action Analytics Social Media and Influence Measurement | 24
- 25. Kredentials Identity Archive of140 million people " Learn about anyone’s social presence Social Media and Influence Measurement | 25
- 26. Kred Story Personal visualhistories drawn from social media activity Visual influence streams " make anyone’s influence easy to understand Social Media and Influence Measurement | 26
- 27. Influence Marketing Socialnetworks drive brand awareness and product recommendations " 90% of consumers trust peer recommendations" 76% of Twitter users now post status updates 95% say Facebook impacts their purchasing behavior Sources: Neilson, WOMMA, Edison Research Social Media and Influence Measurement | 27
- 28. Case Study 54th GRAMMYAwards “We couldn’t have been happier with the Kred Influencers Campaign. “Activating community influencers helped us increase show awareness, grow viewership and deliver value to sponsors.” Beverly Jackson! Director of Marketing, Social Media and Strategic Alliances" The Recording Academy" Social Media and Influence Measurement | 28
- 29. Twitter Volume Dayof Show 54th GRAMMY Awards 2012 13.5 million Mentions 2,000,000 5PM 1,801,221 1,750,000 6PM 1,726,750 1,500,000 7PM 1,421,231 1,250,000 5X 1,000,000 growth 8PM 978,039 750,000 500,000 250,000 2011 0 2.9Millon Mentions 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM 1. ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic Social Media and Influence Measurement | 29 29
- 30. Influencer Viral Effect Mentionsof “Grammys” Retweets and @Replies Conversation about by 100 Top Kred Total Reach of Mentions by 154,853 Followers (non-unique followers) watching the Grammys Influencers 474 220,771 241,737,172 … Leads to Viewership" Social Media and Influence Measurement | 30
- 31. TV Show Viewership 54th GRAMMY Awards 2012! 39,000,000 13 million more viewers 2011! 50% growth 26,500,000 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 1. ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic Social Media and Influence Measurement | 31
- 32. Case Study " United Media Services - unitedmediaservices.com Social Media and Influence Measurement | 32
- 33. Case Study $339 million profit in June quarter $9 per passenger Social Media and Influence Measurement | 33
- 34. Hypertargeting Identify and segmentyour top influencers Social Media and Influence Measurement | 34
- 35. Kred Rewards Social mediainfluence marketing" that matches people with offers they love " Targets brand advocates and influential people Viral elements generate excitement and " brand mentions Real-time analytics and " post-campaign ROI analysis Social Media and Influence Measurement | 35
- 36. The Kred RewardsProcess Identify and Target! Find influencers in communities connected by interests and things in common Connect and Amplify! Connect influencers with offers and let them spread them through Tweets, Facebook Shares, and passing Analyze and Report! Complete analysis of reward redemptions, ROI, Reach and Retweets Social Media and Influence Measurement | 36
- 37. Kred for CRM CombinesSocial Media Influence with the leader in CRM Marketers can create leads from influential people discussing their keywords Provide superior customer service to brand reputation influencers Sales can increase their close rate and average order size by incorporating social CRM Social Media and Influence Measurement | 37
- 38. Presentation http://bit.ly/KredAHICE JodeeRich@Kred.com" " Social Media and Influence Measurement | 38