On behalf of the advertising agency Mediacom, my team and I have put together a programmatic advertising proposal for Anheuser-Busch In Bev's flagship beer brands - Elysian and Blue Point Brewery.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Digital Marketing plan for an Elearning startup.Vishanth NJ
A case study on how an Elearning Startup can start and grow it's digital presence. Key insights on the existing market and strategies for branding, awareness and sales.
Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
This document outlines a marketing campaign for Coke Zero called "The Revolution Within." The campaign aims to target semi-athletic males aged 25+ who want to make positive changes. It will feature user-generated videos on YouTube showing people enacting small revolutionary acts. These videos will be promoted on Facebook, Twitter, and through mobile campaigns to engage users. The goal is to highlight individuals who inspire change and make them unofficial brand ambassadors. Users can upload videos to compete for prizes in supporting the theme of starting revolutions from within oneself.
The 6-step content strategy document outlines a process for developing a content plan. The steps include: 1) narrowing down goals, 2) defining the audience, 3) finding relevant medias, 4) creating content modules, 5) adding and selecting content for the modules, and 6) scheduling and executing the content across quarters and different medias.
Brand activation is about bringing brands to life through innovative experiences that drive consumer action and engagement. The key is to set goals, understand audiences, and use appropriate channels to deliver messages. Tactics may include experiential marketing, sampling campaigns, digital marketing, and guerilla marketing. Metrics should measure awareness, leads, wins, and ROI. An example campaign had customers unlock lockers for prizes to effortlessly drive people to stores and collect customer data.
More startup agencies are emerging that offer competitive prices and good quality creative work for clients. Online gamers are earning significant money through playing games. While metaverse and virtual characters remained hyped, the trend was not as significant as the prior year. Consumers expect real actions from brands rather than just motivational messages. Affiliate marketing is booming to build trust and sales. Doctors are increasingly providing consultations over social media. Some Indonesian brand campaigns went viral internationally.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Digital Marketing plan for an Elearning startup.Vishanth NJ
A case study on how an Elearning Startup can start and grow it's digital presence. Key insights on the existing market and strategies for branding, awareness and sales.
Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
Coke Zero - Coca Cola: Digital Marketing Campaign for Coke Zero Amit Chaturvedi
This document outlines a marketing campaign for Coke Zero called "The Revolution Within." The campaign aims to target semi-athletic males aged 25+ who want to make positive changes. It will feature user-generated videos on YouTube showing people enacting small revolutionary acts. These videos will be promoted on Facebook, Twitter, and through mobile campaigns to engage users. The goal is to highlight individuals who inspire change and make them unofficial brand ambassadors. Users can upload videos to compete for prizes in supporting the theme of starting revolutions from within oneself.
The 6-step content strategy document outlines a process for developing a content plan. The steps include: 1) narrowing down goals, 2) defining the audience, 3) finding relevant medias, 4) creating content modules, 5) adding and selecting content for the modules, and 6) scheduling and executing the content across quarters and different medias.
Brand activation is about bringing brands to life through innovative experiences that drive consumer action and engagement. The key is to set goals, understand audiences, and use appropriate channels to deliver messages. Tactics may include experiential marketing, sampling campaigns, digital marketing, and guerilla marketing. Metrics should measure awareness, leads, wins, and ROI. An example campaign had customers unlock lockers for prizes to effortlessly drive people to stores and collect customer data.
More startup agencies are emerging that offer competitive prices and good quality creative work for clients. Online gamers are earning significant money through playing games. While metaverse and virtual characters remained hyped, the trend was not as significant as the prior year. Consumers expect real actions from brands rather than just motivational messages. Affiliate marketing is booming to build trust and sales. Doctors are increasingly providing consultations over social media. Some Indonesian brand campaigns went viral internationally.
As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.
This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.
The document outlines a social media strategy for an organization called PT RENTALINX MEDIA SINERGI. The strategy includes optimizing profiles, running ads, and being actively involved on various social media platforms like Facebook, Twitter, YouTube, and Instagram. It also discusses content creation and delivery, engagement tactics, conversion goals, and required tools and metrics for measuring the success of the strategy.
This document provides a digital marketing strategy and campaign plan for Lakon Store. It includes competitive reviews of similar brands like Zara, Uniqlo, and Pendopo. The target digital audience is identified as female, ages 25-40, middle-upper SES, urban, nationwide in Indonesia. The campaign's objectives are to raise awareness, drive engagement, and induce purchases. A 4-phase campaign is outlined from May-April with content pillars focusing on company, lifestyle, collections, and fashion. Guidelines are provided for tones/manners, visuals, talent, and product images to maintain Lakon's brand image.
Social media has become an integral part of our daily lives. Whether it is sharing an Instagram story with your friends, shopping via a Facebook ad, or watching a weekly vlog by your favorite YouTube influencer, or retweeting an interesting tweet by a politician: social media is no longer just used to maintain contact with your friends and family. Nowadays, companies and organizations have incorporated social media channels into their DNA, as they recognize that social media is essential to get in touch with specific target groups and effectively present themselves to the world.
This digital marketing proposal recommends strategies to reach consumers in a changing economic, technological, and consumer behavior landscape. It suggests using mobile coupons, highlighting money-saving options on shopping trips, and key messaging around customer savings. Performance will be measured by return on investment, social media interactions, cost per lead, and SEO rankings. The proposal includes a budget summary to implement these recommendations.
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
AD COOP is a Moroccan company that exports Argan oil and other natural products. Their current marketing strategy relies on word of mouth and trade shows. The digital marketing plan proposes improvements in three key areas:
1. Optimizing their website to improve usability, content and search engine optimization.
2. Implementing a Google AdWords campaign to drive more traffic to the site.
3. Enhancing their social media presence on Facebook and Twitter through better content, engagement and identifying influencers.
The goals are to increase website visits, improve search engine rankings, and expand brand awareness through leveraging digital channels. Recommendations focus on understanding customers and testing various strategies to determine the most
Amazon as a Brand Building and Demand Gen Platform: Emerging Trends in Amazon...Tinuiti
Amazon is an important platform for building brands and generating demand. Emerging trends on Amazon include using Posts to share content, building out Stores for an expanded brand presence, leveraging video for storytelling, and streaming content. The webinar provided insights on these topics from Amazon experts and covered best practices for optimizing listings, campaigns, and developing an omnichannel brand strategy.
This digital marketing plan aims to sell 500 units of an Edukart digital marketing course over 3 months. It analyzes the target customer demographics, competitors, and growing market size/demand for digital marketing skills in India. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. SMART goals are set to increase sales and leads through various digital marketing channels like PPC, SEO, content marketing, social media ads, and more. Keywords and campaign structures are outlined for PPC. The plan allocates a $5k total budget across channels and provides steps for implementing mobile marketing.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignTrinfinity
Having a solid digital marketing plan for every month may seem like over
optimization but the benefits are indisputable. The sooner you can put a monthly plan into action, the sooner you will be reaping the rewards of Digital marketing – more leads, at a lower cost, generated by a completely scaleable strategy.
Use this template to create a detailed digital marketing plan defining the digital channel strategy for each major market/proposition to provide focus and direction for the future.
Make sure your digital plan is well integrated with all marketing communications and aligns with your business objectives.
Here’s a taste of what you’ll find inside:
- Setup Goals and Metrics
-Define your buyer personas
-Identify your marketing triggers
-Keyword strategy
-Outline your content strategy
-Design your marketing funnel
-Implement & setup support platforms
-Recruit for the skillsets you need
Published at <a>Trinfinity</a>
This document outlines Uber Eats' digital marketing campaign strategy to increase brand awareness and leads. It discusses Uber Eats' competitors and lower online presence. The objectives are to increase app leads by 20% in a month and boost social media awareness. The target audiences are students, young professionals, and senior managers. Content will be posted to Facebook, Instagram, YouTube and include food photos, restaurant promotions, chef interviews, and contests. A social media calendar and post timings are provided along with sample posts and strategies for on-ground marketing, SEM ads, and influencer collaboration.
The document discusses the performance and metrics of the All of Us media campaigns. It provides details on campaign objectives, goals and KPIs such as CTR, CVR, and CPA. It summarizes the reach, website traffic, and number of estimated account conversions for both the national campaign and co-branded campaign. Predictive modeling estimates the national campaign has achieved between 14,088 to 28,446 account conversions with a CPA range of $72 to $35. The campaigns have been successful in creating program awareness, interest and filling the website funnel with new traffic.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
The document proposes ideas for launching the Mini Countryman in Indonesia, including staging a "Roda Gila" stunt showcasing the Countryman's ability to navigate diverse landscapes, projected onto the car. It also suggests creating an interactive product display using automatic tinting glass technology, and buzz-building activities on social media. The document then outlines plans for maximizing Mini's presence at the IIMS exhibition, including confronting competitors and creative ad placements, and establishing a distinctive Mini store booth to inspire aspiration for the brand.
This presentation for my Fashion PR module shows how Burberry managed to reposition itself as a luxury brand with the use of PR, in particular a sophisticated social media strategy.
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...Tinuiti
A new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. As OTT viewership continues to explode, discover opportunities that can surface for your brand by adopting OTT video to support your sales and marketing goals.
This presentation discusses integrated digital marketing. It defines online and digital marketing, examines the digital landscape and importance of data. It emphasizes creating a unified customer experience across channels through data and insights. Finally, it explores specific digital tactics like search, websites, email, social media and how to measure success through relevant metrics and ROI.
As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.
This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.
The document outlines a social media strategy for an organization called PT RENTALINX MEDIA SINERGI. The strategy includes optimizing profiles, running ads, and being actively involved on various social media platforms like Facebook, Twitter, YouTube, and Instagram. It also discusses content creation and delivery, engagement tactics, conversion goals, and required tools and metrics for measuring the success of the strategy.
This document provides a digital marketing strategy and campaign plan for Lakon Store. It includes competitive reviews of similar brands like Zara, Uniqlo, and Pendopo. The target digital audience is identified as female, ages 25-40, middle-upper SES, urban, nationwide in Indonesia. The campaign's objectives are to raise awareness, drive engagement, and induce purchases. A 4-phase campaign is outlined from May-April with content pillars focusing on company, lifestyle, collections, and fashion. Guidelines are provided for tones/manners, visuals, talent, and product images to maintain Lakon's brand image.
Social media has become an integral part of our daily lives. Whether it is sharing an Instagram story with your friends, shopping via a Facebook ad, or watching a weekly vlog by your favorite YouTube influencer, or retweeting an interesting tweet by a politician: social media is no longer just used to maintain contact with your friends and family. Nowadays, companies and organizations have incorporated social media channels into their DNA, as they recognize that social media is essential to get in touch with specific target groups and effectively present themselves to the world.
This digital marketing proposal recommends strategies to reach consumers in a changing economic, technological, and consumer behavior landscape. It suggests using mobile coupons, highlighting money-saving options on shopping trips, and key messaging around customer savings. Performance will be measured by return on investment, social media interactions, cost per lead, and SEO rankings. The proposal includes a budget summary to implement these recommendations.
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
AD COOP is a Moroccan company that exports Argan oil and other natural products. Their current marketing strategy relies on word of mouth and trade shows. The digital marketing plan proposes improvements in three key areas:
1. Optimizing their website to improve usability, content and search engine optimization.
2. Implementing a Google AdWords campaign to drive more traffic to the site.
3. Enhancing their social media presence on Facebook and Twitter through better content, engagement and identifying influencers.
The goals are to increase website visits, improve search engine rankings, and expand brand awareness through leveraging digital channels. Recommendations focus on understanding customers and testing various strategies to determine the most
Amazon as a Brand Building and Demand Gen Platform: Emerging Trends in Amazon...Tinuiti
Amazon is an important platform for building brands and generating demand. Emerging trends on Amazon include using Posts to share content, building out Stores for an expanded brand presence, leveraging video for storytelling, and streaming content. The webinar provided insights on these topics from Amazon experts and covered best practices for optimizing listings, campaigns, and developing an omnichannel brand strategy.
This digital marketing plan aims to sell 500 units of an Edukart digital marketing course over 3 months. It analyzes the target customer demographics, competitors, and growing market size/demand for digital marketing skills in India. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. SMART goals are set to increase sales and leads through various digital marketing channels like PPC, SEO, content marketing, social media ads, and more. Keywords and campaign structures are outlined for PPC. The plan allocates a $5k total budget across channels and provides steps for implementing mobile marketing.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignTrinfinity
Having a solid digital marketing plan for every month may seem like over
optimization but the benefits are indisputable. The sooner you can put a monthly plan into action, the sooner you will be reaping the rewards of Digital marketing – more leads, at a lower cost, generated by a completely scaleable strategy.
Use this template to create a detailed digital marketing plan defining the digital channel strategy for each major market/proposition to provide focus and direction for the future.
Make sure your digital plan is well integrated with all marketing communications and aligns with your business objectives.
Here’s a taste of what you’ll find inside:
- Setup Goals and Metrics
-Define your buyer personas
-Identify your marketing triggers
-Keyword strategy
-Outline your content strategy
-Design your marketing funnel
-Implement & setup support platforms
-Recruit for the skillsets you need
Published at <a>Trinfinity</a>
This document outlines Uber Eats' digital marketing campaign strategy to increase brand awareness and leads. It discusses Uber Eats' competitors and lower online presence. The objectives are to increase app leads by 20% in a month and boost social media awareness. The target audiences are students, young professionals, and senior managers. Content will be posted to Facebook, Instagram, YouTube and include food photos, restaurant promotions, chef interviews, and contests. A social media calendar and post timings are provided along with sample posts and strategies for on-ground marketing, SEM ads, and influencer collaboration.
The document discusses the performance and metrics of the All of Us media campaigns. It provides details on campaign objectives, goals and KPIs such as CTR, CVR, and CPA. It summarizes the reach, website traffic, and number of estimated account conversions for both the national campaign and co-branded campaign. Predictive modeling estimates the national campaign has achieved between 14,088 to 28,446 account conversions with a CPA range of $72 to $35. The campaigns have been successful in creating program awareness, interest and filling the website funnel with new traffic.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
The document proposes ideas for launching the Mini Countryman in Indonesia, including staging a "Roda Gila" stunt showcasing the Countryman's ability to navigate diverse landscapes, projected onto the car. It also suggests creating an interactive product display using automatic tinting glass technology, and buzz-building activities on social media. The document then outlines plans for maximizing Mini's presence at the IIMS exhibition, including confronting competitors and creative ad placements, and establishing a distinctive Mini store booth to inspire aspiration for the brand.
This presentation for my Fashion PR module shows how Burberry managed to reposition itself as a luxury brand with the use of PR, in particular a sophisticated social media strategy.
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...Tinuiti
A new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. As OTT viewership continues to explode, discover opportunities that can surface for your brand by adopting OTT video to support your sales and marketing goals.
This presentation discusses integrated digital marketing. It defines online and digital marketing, examines the digital landscape and importance of data. It emphasizes creating a unified customer experience across channels through data and insights. Finally, it explores specific digital tactics like search, websites, email, social media and how to measure success through relevant metrics and ROI.
Adenvy is an Independent New Media Company. We specialise in delivering marketing for our clients across all possible digital viewing devices, delivering adverts in Browser and InApp to Desktop, Mobile & Tablets, helping companies get total online coverage to promote their business. We strongly believe in maximising client ROI which is why we only work to an Effective pricing model, ECPM & ECPC. Within the ever evolving RTB world where pricing changes by the second, our clients can always count on receiving maximum value
Presentation Includes:
Brand Awareness Solutions & Direct Response Solutions delivered across Desktop, Mobile & Tablet Devices in Browser & InApp. Media available - Premium Websites, 1000's of App's & 100's of Internet TV and VOD channels
Established in 2011, Plethora Mobile is 100% mobile media demand side platform (Mobile DSP). Our Real time Bidding (RTB) technology allows brands, agencies and app developers to access over 85 billion targeted impressions across 220+ countries. In just a year's time, we have delivered over 200 campaigns across 40 countries. With the mobile landscape changing on almost a daily basis, understanding and leveraging all the partners and solutions available in the space can be a job in and of itself. Whether it's a highly customized and targeted Rich Media campaign for a Fortune 500 brand, or a new start-up looking to drive downloads of their hot new app, Plethora Mobile DSP can help.
Detailed media deck that our team created and presented to Dish Network to reach 42,000 new orders and increase Dish's overall market share. After researching, we crafted a campaign to target sports fans. I researched our target audience and TV/Online Video. I also wrote the Executive Summary, Media Objectives, and the sections on TV/Online Video and the "Never Miss Greatness Again" Campaign (slides 11-12).
Anticipation is building for Sunday’s Super Bowl, and we know the excitement isn’t just about the game. Brands are making huge bets that they’re ads will capture the interest, and ultimately the business, of the millions who’ll be watching.Even if your company isn’t one of those laying out millions for game-time airtime, there are still ways you can get in on the action. Networked Insights’ Media Optimization Guide, Super Bowl XLVI Edition will show you how to use social data to make every ad perform like a Super Bowl ad using our Audience Sync, Content Sync and Media Sync tools.
The guide discusses how you can use real-time social data to understand your audiences and deliver them relevant content. It reveals how you can reach NFL fans without an NFL budget, and how you can overcome a media lockout. The guide also has tips on leveraging social data to understand a TV show’s audience before it airs, and it takes a look at how you can improve your TV marketing with real-time audience intelligence. Want more? Let’s just say that the social buzz around Madonna’s halftime performance is going to be quite a story unto itself.
Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.
April partner bootcamp deck cookieless futureAcquia
Google’s recent announcement to ‘phase out support for third-party tracking cookies , has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.
But what does the death of third-party cookies mean for Acquia Partners? In a nutshell, it means that you must develop a powerful first-party data strategy for your customers so they can win the trust and loyalty of theirs.
Watch our on-demand Partner Bootcamp and learn how you can stay ahead of the curve.
We explored:
Evolving from customer acquisition to consent-driven personalization
The rise of the Customer Data Platform (CDP)
Why a first-party data strategy requires data unification across the customer lifecycle
You will also hear from Mark Royko about Acquia Practice Certification program
Transforming Modern Marketing With People Datadmg events Asia
"The future of advertising is not about social, not about viral videos, not about mobile, not about any new medium or any new ad unit – but about data.
Those who know what to do with this will be the new kingmakers, the new rulers of Madison Avenue – or the creators of a new avenue of media"
- Michael Andrews of AKQA
Transforming Modern Marketing with Data was presented by Tom Chavez, CEO, Krux and Yasuko Nagamatsu, Global Business Strategy, Cyber Communications Inc. (CCI, subsidiary of Dentsu) at #adtechasean.
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM...ACTUONDA
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM.
Presentación de Elisa Martin Garijo, Chief Technology IBM Spain
@ElisaGarijo
Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es
Data and Personalization at Scale with VideoMediaPost
This document discusses using video and data to personalize marketing at scale. It highlights how combining TV viewership data with digital data allows for precise targeting of audiences across devices. Specific examples are given around using March Madness viewership to drive online awareness and purchases. The challenges of digital personalization capabilities are also discussed. Case studies show how TV data can be used to target multicultural audiences with video ads in their language and increase store visits.
Wayin is an e-commerce and out-of-home advertising solutions company that allows brands to create interactive experiences across digital channels. It captures consumer data and marketing opt-ins through engaging ads and experiences. Some key features of Wayin include unifying marketing strategy across channels, improving results through interactive ads that drive engagement, and amplifying storytelling with user-generated content. The document provides several case studies of brands like Best Buy, LG, Bank of America, and Royal Hawaiian that saw success in metrics like conversions, brand perception, and bookings by using Wayin's platform to display social media content and messages in stores and on large screens.
This document provides an overview of internet marketing strategies and techniques. It discusses topics such as creating an effective website, developing an online presence through social media and forums, utilizing email marketing, and measuring the success of digital marketing campaigns. The key points covered are developing a marketing plan, defining objectives and target audiences, optimizing content and design, and analyzing metrics like click-through and conversion rates.
Aleksandar Bojović - Internet Marketingbsckragujevac
This document provides an overview of internet marketing and e-commerce. It discusses key concepts like B2B, B2C, C2C marketing and the importance of segmentation, targeting and positioning for online businesses. It also covers topics like creating an effective website, using email marketing, online advertising, developing affiliate programs and creating online communities.
Wayin is an e-commerce and out-of-home advertising solutions company that allows brands to create interactive experiences across digital channels. It captures consumer data and marketing opt-ins through engaging ads and experiences. Some key features include unifying strategy across channels, amplifying marketing with user-generated content, and making ads a great consumer experience. Examples are provided of campaigns for Best Buy, LG, Bank of America, and Royal Hawaiian Starwood that drove results such as increased conversions, brand perception, and bookings through Wayin's platform.
The document discusses Front-Door Media and Marketing Services, a company that specializes in targeted direct mail marketing delivered directly to consumers' front doors. The summary highlights that Front-Door uses data profiling and segmentation to precisely target consumers. Their specialized media includes direct mail pieces like postcards, letters, and packages delivered to increase brand awareness, coupon redemptions, and sales. Front-Door tracks campaign metrics like cost per coupon redeemed to measure return on investment.
A basic rundown of services SocializeMedia.com offers in the social media network and marketing vertical.
please visit our site at www.socializemedia.com for more information on how we can help extend your brand's image and performance with social media and structured internet marketing.
Similar to Programmatic advertising proposal for Anheuser-Busch In Bev (20)
A comprehensive all-hands media business proposal on a digital media streaming service highlighting market analysis, industry research, revenue model, path to profitability, marketing plan and the economics behind them.
This is a project on media innovation that distinctly highlights the four unique roles of any creative process - The Explorer, The Artist, The Judge, The Warrior
The Mobile Marketing Association (MMA) is a leading trade organization representing over 800 member companies involved in mobile marketing. Founded in 2003, the MMA aims to educate, guide, and advocate for the mobile marketing industry worldwide from its headquarters in New York. It operates regional chapters and committees to develop standards and best practices. The MMA works to establish mobile technology as an integral part of marketing and brings together various players in the mobile ecosystem, including media companies, advertisers, and technology providers. Its goal is to accelerate innovation in mobile marketing and drive business growth through stronger consumer engagement.
"Contechxt Media" is a content-based technological start-up business plan that specializes in content marketing and strategy for emerging small and mid-sized creative and non-creative companies within the tech sector.
Content marketing strategy business proposal for technological companiesPriyamvadha Ramakrishnan
Here is a business plan and proposal for "Contechxt Media" - a content marketing and strategy firm institutionalized to provide smart creative solutions to emerging small and mid-sized technological companies to enable them "connect to the power of storytelling".
Priyamvadha Ramakrishnan's current professional resume designed similar to a Facebook Analytics dashboard format. The resume incorporates data visualization tools, design thinking and strategic placement of objects
The document discusses the Disney EYE-to-EYE program, which aims to transform Disney into a social business by finding and nurturing young talent. The program includes a 6-month curriculum where interns gain exposure across creative, business, and management divisions through 3-month assignments under a mentor. An online portal called EYE-to-EYE ONLINE will facilitate communication and feedback through small social networks and app prototypes. The program's success will be measured by intern retention rates and other metrics.
A sample media sales pitch and sponsorship proposal to Verizon on behalf of the creative agency of ESPN. This group project was undertaken as part of our Media Sales and Sales Management coursework at The New School, New York City.
This document provides an overview of the inaugural ceremony for the third edition of the MOP Vaishnav College Model United Nations conference (MOP MUN 2014). Key details include:
- The ceremony was presided over by the Principal of MOP Vaishnav College, the Head of the Department of Electronic Media, the Chief Guest who is a Senior Advocate at the Madras High Court, and the Secretary General of MOP MUN 2014.
- The Minister of Intellectual Affairs welcomed participants and discussed how the MUN would provide a global platform for youth issues through crisis conferences and solutions.
- The 3-day conference would bring together around 400 delegates across 6 councils including the UNGA,
As part of my Interaction Design project, I created a humanized digital/mobile app- "The Checkmate" that will act as your very own companion, helping you skim through daily tasks, monthly targets, set reminders, send personalized wishes, indulge in regular physical workouts and spiritual wellness, and more! The presentation includes an overview about user workflow charts, user personas, target audience segmentation, content strategy, user interface design and supporting deliverables that together ensure a seamless experience for every checkmate user.
Buzzfeed began in 2006 as a viral content website known for shareable lists, quizzes and videos. It has since expanded into more serious journalism while maintaining a strong focus on data and metrics to understand audiences. However, Buzzfeed faces challenges in transitioning from entertainment-focused content to quality journalism and establishing credibility while remaining dependent on social media referrals and native advertising revenue. Its future success will depend on producing cutting-edge news, diversifying audiences, and strengthening its brand identity and trust beyond just being a source of viral content for millennials.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
This document provides background information on a media campaign titled "Kill the Killer" that aims to raise awareness about cancer in Singapore. It discusses the objectives of increasing education and creating a supportive environment for cancer patients. It analyzes the current state of cancer in Singapore, noting its prevalence and impact. It also outlines recommendations for communication activities, implementation plans, and strategies for collaborating with other organizations to promote cancer awareness and prevention.
The document is a media planning template for a campaign to promote a new vegetarian product from McDonald's. It includes details of the campaign dates, budget, target audience, and proposed media channels and costs. The campaign will use various online and offline advertising methods such as television commercials, billboards, posters, newspaper ads, and social media on Facebook. It will also include promotions like a surprise alarm app and McMarathon event to raise awareness of the new Veggie McWrap and raise money for charity. The campaign will run from July 2014 to December 2014.
Ravioli is an online platform that provides recommendations for audio and video streaming content across different services. It analyzes user behavior to provide personalized recommendations to easily find content. Ravioli's vision is to be the leading content recommendation engine by linking users to both ad-supported and subscription services for streaming media. It will generate revenue through a $5.99 monthly subscription fee as well as commissions from media streams and referrals through partner services.
This document discusses social media and its threats. It notes that while social media enables connectivity, it can also isolate people from reality and influence behavior. Social media is a powerful broadcast medium that allows anonymous expressions which can have harmful effects. The link between social media and cybercrime is examined, as social media sites are increasingly being used to commit crimes. Credibility is a concern on social media given the spread of misinformation. Singaporeans are highly active on social media but it must be used responsibly. In conclusion, social media's social aspect can be valuable if used to connect people respectfully.
The document summarizes a career seminar held by MDIS School of Media and Communications and Oklahoma City University that featured four distinguished speakers from the media industry. Each speaker shared their perspectives on the current state and future direction of the media industry. After the seminar, three student members from the MDIS Media Club interviewed each speaker to learn more about their careers and views.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
Effective Google Ads Strategy to get the best output
Programmatic advertising proposal for Anheuser-Busch In Bev
1.
2. Marketing & Advertising Goals
ELYSIAN BLUE POINT
AWARENESS
RECOGNITION DIFFERENTIATOR
INCREASE SALES
AWARENESS SHARE OF MIND
3. target audience
ADULTS: 21 TO 34 YEARS
EXPLORER
TREND FOLLOWER
COST AWARE
ENTHUSIAST
- PERSONA -
ADULTS: 21 TO 49 YEARS
EPICURE
CELEBRATOR
- PERSONA -
LOCAL
ELYSIAN BLUE POINT
5. CONTENT & COMMUNICATIONS AGENCY
NETWORK OF 5,800 PEOPLE IN 123 OFFICES
ACROSS 98 COUNTRIES AROUND THE
WORLD.
NETWORK OF THE YEAR AT THE GLOBAL
M&M AWARDS FOR IN 2009, 2010,
2011 + 2013,
About US
7. Required data
- Retail transaction data
- Loyalty data
- Scanner data
- Target audience behavioral
- Technographic and contextual
data
TO PREPARE BY AGENCY
TARGET AUDIENCE
PROFILES
CRM
8. Budget
Elysian Brewing Co.
5%
5%
15%
6%
2%
5%
10% 12%
40%
ESPN-Direct Ad-Exchange Ad-Network
Creative Social Media Transactional Cost
Agency Fee Testing Margin Error
Blue Point Brewing Co.
5%
5%
15%
6%
2%
5%
10% 12%
40%
ESPN-Direct Ad-Exchange Ad-Network
Creative Social Media Transactional Cost
Agency Fee Testing Margin Error
12. It’s the Lager that matters!
Long-islander or not nothing like the usual
forgetthesky,
headtotheclouds!
Blue Point Brewery
Happy National Lager Day to our favorite national treasure: Toasted Lager, an American Amber Ale with a crisp
taste and long-lasting smooth finish.
Sing-in for special OFFERS & DISCOUNTS
social media
13. SPACE DUST IPA Great Pumpkin
Promoted by ElysianBrewing
ElysianBrewing
social media
14. Data Management Platform - Krux
Reduce
transaction
costs by 75%
FULFILLS ESPN MOTIVE: DIRECT ACCESS TO PREMIUM
DATA AT SCALE
EXPAND EXISTING SPONSORSHIPS + MEDIA
INVESTMENTS
DIRECT CONNECTIVITY WITH PUBLISHERS
GRANULAR DATA CONNECTING
SECOND PARTY DATA SHARING
15. LEVERAGE RUBICON’S FAST
LANE FOR HEADER BIDDING
SOLUTIONS
- STRIKE UNIQUE PMP AGREEMENTS
- TARGET DEALS AT SCALE FOR MAXIMUM REACH AND CONTROL
- ENGAGE WITH TOP PRIORITY INVENTORY SEGMENTS ( ESPN
PREMIUM CONTENT CONSUMERS)
Demand Side Platform - The Rubicon Project
19. Advantages
GATHER & ANALYZE DATA
EFFICIENTLY
IMPROVE TARGETING
CAPACITY
EFFICIENT INTEGRATED
BUYING PLATFORM
REACH A LOT OF PROSPECTS
ACROSS MULTIPLE SCREENS
REMAIN ON THE TARGETS
TO OF MIND
20. Next Steps
Finalize
working
teams,
Preferred
Communicatio
n formats and
expectations
Define KPIs
and Metrics.
Agree on
Creative
Direction
Co-create
whitelists and
brand
requirements.
Define
guidelines
and
expectations.
Measure
results
Review
Refine
Firm
Expectations
Launch and
Iterate