The document describes dotCEO, a social network for chief executives and other high-level business professionals. DotCEO provides members with a custom web address based on their name and positions them as an exclusive online community. The network aims to grow virally by providing domains to influencers who can then invite their contacts to join with their own domain, continuing the chain reaction of invites and signups.

1. dot
CEO
powered by
Social OS
TM
1

2. dotCEO has
Individual CEOs
Authority
Exclusivity
Vanity
Authority and Power
IP Trademark and
Brand Owners
Power
Security
Credibility
Officiality
2

3. dotCEO is the web's most Exclusive &
High-Powered online Community
Who's dotCEO
Who's NOT
Chief Executive Officers
Bean Counters
Presidents
High Schoolers
Managing Directors
Paper Pushers
Founders
People Searching for Long Lost Friends
CoFounders
Sales Managers
Executive Chairmen
People Who Like to Post Selfies

4. A
Landing Page for every CEO on Twitter
CEO's Twitter Avatar >
< Recently tweeted
pictures
CEO's Twitter Name >
JodeeRich.CEO
The Internet's Most Exclusive New Address
4

5. A
Landing Page for every CEO on Twitter
>
CEO's bio on mouseover
<
CEOs in your network
5

6. A
Landing Page for every CEO on Twitter
JodeeRich.CEO
claim your name
>
"High speed evolution, with weapons of mass collaboration"
Your most retweeted post

7. dotCEO
Registrant Landing Page
7

8. dotCEO
Founder's Program Invite
8

9. dotCEO
Facebook ads
Twitter Direct Messages
LinkedIn display ads
Marketing
3rd Party Email Lists
Google banner ads
TV Promotion
9

10. Registrar dotCEO Network Invite
10

11. Verification to join dotCEO Network
Upload
Business Card
Network
Invitation
Login via
LinkedIn
No CEO
Keywords
Proof
Insufficient
PeopleBrowsr
Reviews
Hi Bill
Join the
Executive
Network
Onboarding
Proof
Sufficient
CEO
Keywords
Hi Bill
Join the
dotCEO Network
Onboarding
11

12. Hi Jodee Rich
Join the dotCEO Network
Connect in moments via
12

13. Welcome Jodee Rich
You are about to enter the dotCEO Network
Your friends are here
Brad White
Richard Rosenblatt
Trending on dotCEO
@Wingdude
Organising a SOMA developer meetup to showcase
new Social OS app platform. Who wants in?
Blake Irving
Rupert Murdoch
Fadi Chehade
@icann_president
Inviting comment on ICANN's draft strategic vision,
mission and focus for a five-year plan http://
tinyurl.com/089ccv4
@demandrichard
First time linked in has fallen post earnings. Good Q
with conservative guidance http://cnb.cx/1hwaHTN
Next
13

14. You are connected as JodeeRich.CEO
Now connect your identities
Connected
Connected
Connected
Connect Now
Connect Now
Next
14

15. CEO Network
15

17. dotCEO
Network Virality
Provide dotCEO domains to influencers
Influencers invite friends to join their network
People buy domain to join network and invite more friends

18. Viral Chain Reaction
dotCEO
TLD goes viral
Invites friends
Influential CEO
18

19. Social OS gives you a Viral Domain Lead Channel
dotCEO turns Network members into Affiliates
TM

20. dotCEO powered by Social
OS
TM
1
3
Rich Datamine and
Email database
Seamless upselling
and
onboarding
2
4
Influencer based
Founder's Program
Network membership
drives virality
20