The document discusses the evolution of knowledge management (KM) practices from traditional techno-centric KM to more modern social or KM 2.0 approaches enabled by new social tools and technologies. It outlines how KM has shifted from top-down, centralized practices focused on databases and explicit knowledge to more bottom-up, decentralized approaches leveraging tacit knowledge sharing through social networking, blogs, wikis and other collaborative tools. The rise of Web 2.0, social media and participatory approaches are changing how people work and share knowledge in a more open, transparent and social manner.

1. People 2.0 Working in a 2.0 World August 2008 KM Brasil

2. Begin with the end in mind A brief history of KM The impact of social tools and Web 2.0 on KM KM 2.0: KM goes Social World 2.0, People 2.0

3. Two early forms of KM Techno-centric KM People-centric KM

4. Techno-centric KM Corporate KM Birth 1995 (Lotus Notes 1989) Internet, Intranets, Office, E-mail The management of unstructured information Database and search centric For many organizations what KM is about!

5. People-centric KM Pioneers BP (Chris Collison, Geoff Parcell) Buckman Labs (Bob Buckman) Personal Knowledge Management (PKM) People Centred Knowledge Management (PCKM) Soft tools e.g. Cops, After Action Reviews

6. People-centric KM Tools Communities of Practice Storytelling and narrative After action reviews Peer assists Retrospects Knowledge Cafes Open Space Appreciative Inquiry

7. KM Today Both forms of KM practiced KC UK Collaboration Content Over-hyped, underperformed Is KM dead? KM changing/evolving Not driven by the traditional KM community

8. The Disruptor Social Tools Quietly evolving on the web Roots not in KM Social Tool thought leaders and even KM advocates avoid the label!

9. Social Tools What are social tools for? Finding and connecting with people Building communities Sharing knowledge Informal learning They are personal/social KM tools!

10. Social Tools Weblogs Wikis Social book marking & tagging Social Networking Communities Instant Messaging/Presence RSS Feed Readers Micro-blogging Podcasts, videocasts Mashups Blogger Technorati MediaWiki LinkedIn, Facebook Delicious Google Reader, Bloglines Skype Flickr YouTube, Google Video Twitter Odeo Slideshare iPod Creative Commons

11. The Conversation The art of listening, learning and sharing

12. Web 2.0 The social web The participatory web Built around social tools Evolved, emerged Not planned Not IBM or Microsoft Open protocols Low cost

13. Enterprise 2.0 Taking Web 2.0 into the organization Weblogs and Wikis IBM and Microsoft now in the game And more …

14. So what does this mean for KM?

15. KM 1.0 The old traditional, corporate, techno-centric command and control form of KM

16. KM 2.0 Take People-centric KM, PKM CoPs, AARs, KCafes, … Social Computing Weblogs, Wikis, … To create A new form of KM KM 2.0 or Social KM

17. Social KM Corporate Top down Centralised Command & Control Monolithic systems Explicit Knowledge Personal Bottom up Decentralised Distributed Ecosystems Tacit Knowledge KM 1.0 KM 2.0

18. KM Tool Comparison Taxonomies People Finders Databases E-mail Newsletters Discussion Forums Social Tagging Social Networking Blogs & Wikis Instant Messaging RSS Feeds & Readers Blogs KM 1.0 KM 2.0

19. Social KM Stories Best Practices Improved decision making & innovation Efficiency and productivity Work is open and transparent Work is behind closed doors KM 2.0 KM 1.0 Knowledge is naturally captured as part of one’s work Knowledge is captured just in case Knowledge sharing is people centric Knowledge sharing is database centric I have a choice & select my own tools IT chooses the tools I use Content is distributed freely and uncontrolled Content is centralised, protected and controlled Social Networking platforms reflect who is doing what with whom People directories provide contact information KM is part of my everyday work KM is extra work

20. Social KM Think out load together Think quietly alone Anyone can publish Centrally controlled publishing Anyone can start a CoP CoPs centrally controlled KM 2.0 KM 1.0 Improved decision making & innovation Efficiency and productivity Personal voice, 1 st person Professional voice, 3 rd person Rich stories, audio and video Context stripped Content filtered through experts Search for experts and content separate Subscribe to feeds Distribute by e-mail

21. KM is about Conversation KM is simply the art of enabling trusted, context-rich conversations among the appropriate members of communities about things these communities are passionate about. Dave Pollard A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter and getting smarter faster than most companies. The Cluetrain Manifesto

22. KM is Social

23. Everything 2.0 Web 2.0 technologies and thinking is changing everything!

24. Everything 2.0 Web 2.0 Enterprise 2.0 KM 2.0 Library 2.0 Management 2.0 Project Management 2.0 Education 2.0 Warfare 2.0 Politics 2.0 Manager 2.0 People 2.0 World 2.0 Credit: Hugh MacLeod, gapingvoid Participation Conversation

25. People 2.0 People working in a 2.0 world

26. WE are healthy, educated and well travelled This has happened over the last 50 years.

27. WE have ungated access to what is going on in the world The web & personal publishing such as blogs & YouTube has enabled this.

28. WE have a voice WE can influence things WE are participants WE wish to make a difference Social tools enable this.

29. WE can no longer be lied to As students, employees, consumers or citizens, we can talk openly to each other. There are whistle blowing sites.

30. WE can no longer be controlled WE chose who we work for!

31. WE can find like minds where ever they exist Social tools enable this what ever our interests.

32. WE are free to collaborate with whom we chose about what we chose on subjects we feel passionate about Social tools enable this.

33. WE are free! But with freedom comes responsibility. The Bottom Line

34. Idealistic? Maybe, maybe not!

35. World 2.0 2.0 people working in a 2.0 world

36. Sharing WE share knowledge WE share information World 2.0 World 1.0

37. Sharing Sharing knowledge is not about giving people something, or getting something from them. That is only valid for information sharing. Sharing knowledge occurs when people are genuinely interested in helping one another develop new capacities for action; it is about creating learning processes. Peter Senge

38. Knowledge Sharing WE (all) share knowledge as a natural part of our everyday work WE (managers) impose knowledge sharing on people as additional work World 2.0 World 1.0

39. Knowledge Sharing Management tries to force knowledge sharing Seen as additional work of little value Rewards are ‘gamed’ With blogs and wikis people naturally share as part of their everyday work

40. Knowledge Sharing If people need knowledge in the “context” of need it will always be shared - people will share in the context of your immediate need People don’t share knowledge in the anticipation that you need it - if you ask people to put it in a common data store for a possible need in the future, on the basis you might need it … it just doesn’t happen Dave Snowden

41. Training WE (all) learn socially and informally on the job WE (managers) ensure people are formally trained World 2.0 World 1.0

42. Training Learning was confined to occasional formal training Learning is continuous and informal Social tools are informal learning tools

43. On being taught Personally I'm always ready to learn, although I do not always like being taught. Sir Winston Churchill

44. Transparency WE work transparently where everyone can see it WE work behind closed doors World 2.0 World 1.0

45. Transparency Before IT it was impossible for people to share work in progress Today it is easy Working transparently means we get early feedback and can adapt more quickly A fundamental part of natural knowledge sharing But old habits linger on We need to be confident

46. Openness WE are open. We welcome new ideas and feedback WE tend to be closed & defensive - not open to the ideas of others World 2.0 World 1.0

47. Openness Being open (and transparent) is a prerequisite for informal learning We need to let others know what we are doing (transparency) and encourage feedback (openness)

48. Command & Control WE (managers) give people freedom in return for their accepting responsibility WE (managers) control people out of fear they will do wrong World 2.0 World 1.0

49. Command & Control Managers need to relinquish control British military learnt this in WW1 Its about trust But with trust goes responsibility Management by outcomes not activity

50. The Knowledge Worker Knowledge workers are those people who have taken responsibility for their work lives. They continually strive to better understand the changing world around them and modify their work practices and behaviors to better meet their personal and organizational objectives. No one tells them what to do. They do not take “No” for an answer. They are self motivated. A Knowledge worker is someone who gets to decide what she does each morning. Tom Stewart

51. Control of Information WE distribute information more freely and control it only as appropriate WE (managers) centralise, protect and control information World 2.0 World 1.0

52. Control of Information PCs, laptops, cameras, CDs, memory dongles, blogs: its no longer possible to control the storage and flow of digital information Anyone who really wants it can gain access We cannot stop people from talking Tie down the essential stuff only Educate and trust people on the rest

53. Involvement WE (managers) involve people from pre-conception to implementation. We work together with them! WE (managers) do not involve people – we do things to them! World 2.0 World 1.0

54. Work with People – don’t do things to them! Many of the familiar principles of Quality management amount to an elaboration of this simple truth: an innovative, healthy organization requires that we work with people rather than do things to them . Alfie Kohn How do we better work together? How do we make them share?

55. Voice WE talk in our natural voice WE talk in a stilted professional voice World 2.0 World 1.0

56. Voice Third party passive voice Conceptual, theoretical, scientific Stripped of context Be ourselves; get specific; tell stories

57. On the professional voice We have been trained throughout our business careers to suppress our individual voice and to sound like a 'professional', that is, to sound like everyone else. This professional voice is distinctive. And weird. Taken out of context, it is as mannered as the ritualistic dialogue of the 17th-century French court. David Weinberger

58. Rewards WE recognise that loving our work is the true reward WE (managers) motivate people with external rewards and incentives World 2.0 World 1.0

59. Punished by Rewards Rewards punish Rewards rupture relations Rewards ignore reasons Rewards deter risk taking Rewards undermine interest Loving what you do is a more powerful motivator than any goody including money Alfie Kohn

60. Where are we? Early days Many independents adopted 2.0 working No question this is where the world is moving In 5 years we will all be using social tools! Exciting to many, scary to others

61. The way forward Be an early adopter Start to use the tools yourself Pilot the tools within your organisation Take good advise Learn what they mean for you and your organisation Cannot plan this – its emergent Have to see where it takes us! Have conversations with people

63. We are moving to a participatory “WE world” Yes, we . We control the Informaton Age. Welcome to our world.

64. Conversation! Questions?

65. www.gurteen.com David Gurteen Gurteen Knowledge Tel: +44 1252 812 878 Email: david.gurteen@gurteen.com

66. Licence You may use these slides under the following Creative Commons Licence Attribution-Share Alike 2.0 http://creativecommons.org/licenses/by-sa/2.0/uk/