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Effective organisational comms

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Keith De La Rue
Keith De La Rue

Blending traditional and Web 2.0 techniques. A toolkit approach to organisational comms, with an emphasis on social media. Includes engaging and collaborating, segmenting the audience and putting it all together.

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Effective organisational comms Blending traditional and Web 2.0 techniques Keith De La Rue Friday, 24 Oct 2008
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My turn first… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick poll ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The toolkit Something old, something new…
What is communication? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The toolkit approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Physical media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
iRadio ,[object Object],[object Object],[object Object],[object Object],[object Object]
Face-to-face ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two Hours of Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Management Briefing ,[object Object],[object Object],[object Object],[object Object]
Voice mail ,[object Object],[object Object],[object Object],[object Object]
Short Message Service (SMS) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Intranet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Portals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Sales KnowHow Bulletin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Document library – the iStore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
ProductStream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Knowledge Bites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
iKnowItAll Quiz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding the social media revolution Where are we, and where are we going?
Be afraid, be very afraid… ,[object Object],[object Object]
Discontinuous change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A change in perspective ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is the economy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discontinuous change ,[object Object],[object Object],[object Object]
Social computing ,[object Object],[object Object]
Engaging and Collaborating Harnessing Web 2.0 for results
http://en.wikipedia.org/wiki/Web_2.0
Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tim O’Reilly - http://tim.oreilly.com/
The new world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your challenge ,[object Object],[object Object],[object Object],[object Object]
Every blog has its day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://delarue.net/
http://www.melbournekmlf.org/
http://www.nowwearetalking.com.au/
Blogs in internal comms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tags and taxonomy ,[object Object],[object Object],[object Object],[object Object],[object Object]
RSS – ‘Real Simple Syndication’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.google.com/ig/
Podcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Videocasting ,[object Object],http://www.youtube.com/user/plambe
Online forums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.actkm.org/
Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wikis in organisations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Our Intranet, the Wiki ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Instant Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://twitter.com/kdelarue
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.yammer.com/
Yammer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.facebook.com/profile.php?id=625634789
Online communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://secondlife.com/
Virtual Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.telstraenterprise.com/
Implementation and availability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting the Audience Understanding needs
What’s missing from this picture? ,[object Object]
Know your audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target audience needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target audience needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know your message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Putting it all together Using the toolbox
Choosing from the toolbox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Including the new tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Principles for social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The benefits of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So who does it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://blog.connectbeam.com/blog/2008/06/forrester-repor.html
Royal Bank of Canada Intranet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.melcrum.com/
Social Media Manager, BT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Richard Dennison http://www.slideshare.net/InsideOut/international-employee-communications-summit-2008
The home-baked approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.businessweek.com/magazine/content/08_22/b4086056643442.htm
Stepping outside… ,[object Object],[object Object],[object Object],[object Object]
The inductee ,[object Object],[object Object],[object Object],[object Object],[object Object],Yahoo! News – 19 June 2007
 
http://delarue.net/blog/2008/03/found-car/
 
Overcoming the challenges ,[object Object],[object Object]
Thank You! [email_address] 0418 51 7676 Blog: http://acknowledgeconsulting.com/

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