Myra Stewart is pursuing a degree in Music Business at Full Sail University to enhance her knowledge and skills in managing music artists' careers. She has over 25 years of experience in the entertainment industry, including managing rap artists. Her goals are to land an entry-level position at a major record label and eventually start her own artist management company and independent record label. She produces a podcast called "Music Business 101" to help educate up-and-coming artists.

1. PERSONAL BRAND EXPLORATION
Myra Stewart
Project & Portfolio I: Week 3
April 21, 2019
1

2. Myra Stewart’s roots are planted in Charlotte,
North Carolina where she was born and raised.
The city of Charlotte is the home of Queen
Charlotte, where southern hospitality is
exemplified. Music and entertainment has been
her lifetime passion. She has dreams and
aspirations of managing and overseeing artist’s
careers at Atlantic Records, Def Jam, or Sony
Records. After obtaining more than 25 years in the
entertainment industry including managing
celebrity Hip Hop Rap artist Gunplay and
Independent Hip Hop Rap Artist Peryon J Kee,
Myra enrolled at Full Sail University to pursue a
degree in Music Business. She believes whole-
heartedly this will enhance her knowledge, skills,
and musical abilities.
IDENTITY

3. PROFESSION
Potential Job Titles:
• A&R Manager
• Artist Manager
• Talent Agent
Girl/Guy Next Door Archetype -
strategizing with solid values and hard-
working ethics, to transform lives by
creating a successful brand. Utilizing a
down-to-earth and accessible approach to
make individuals feel real connections will
ensure them of trustworthiness and inspire
them to be great.
Artist Management for Music Industry Artists

4. • DEMOGRAPHICS: 70% Male,
35-55 years old, Predominately
White, College Educated, Located
in United Stated - New York City.
• PSYCHOGRAPHICS:
• IDEAL AUDIENCE
MEMBERS: Matt MacFarlane,
Artist Manager (Atlantic Records),
RioRay Blair, A&R Distribution
Specialist (Sony Music
Entertainment), Sonya Askew,
Senior Label Director (Def Jam
Recordings)
Recruiters & Hiring Managers at Atlantic Records
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level A&R position with Atlantic, Def Jam or
Sony Records.
‣Connect with, and send 10 emails to team
members at each record label on LinkedIn by
December 31, 2021.
Mid Term: (2026)
• Successfully overseeing the careers of signed artists.
‣Expand by starting an my own artist
management company.
Long Term: (2035)
• Establish an independent record label to help
aspiring artists accomplish their artistic dreams.
‣Secure distribution deals with Atlantic
Records, Def Jam Records, and Sony Music
Entertainment.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 75%
Adobe Creative Suite 50%
Time Management 65%
Microsoft Excel 89%
SOFTHARD
Video Conferencing Software 10%
WordPress CMS 10%
Graphics 35%
Public Speaking 40%
SOFTHARD

7. I help transform the lives of aspiring artists
by cultivating and developing their musical
careers with trustworthiness, solid values
and an accessible down-to-earth approach.
PROMISE

8. CREDENTIALS
Work Experience:
• 18 years in the music industry
• 5 years artist management experience
• 2 years business affairs management experience
Education:
• Full Sail University; Music Business
Degree; 2021
Certifications:
• Learning Music Licensing; lynda.com
• Learning Personal Branding; lynda.com
• Social Media Marketing Foundations; lynda.com
• Copyright for Creatives: Protecting Your Work;
Lynda.com

9. COMPETITION
Brandon Jones
Industry Experience:
• 2 years Artist Management experience
• 3 years Business Manager
Education:
• Entertainment Business Masters Degree
• Entertainment Business Bachelors Degree
Skills and Proficiencies:
• Computer Skills
Myra Stewart
Overall Online Presence:
• 93 connections, banner image not yet customized, non
arbitrary headshot, no detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized
• Grade: Poor, 45 out of 100
Industry Experience:
• 18 years in Music Industry
• 5 years Artist Management experience
• 2 years Business Affairs Management
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Good, 70 out of 100
Noteworthy Experience:
• Entrepreneurship - Owner of talent agency 3 years
experience with 800 Castings and Network Castings
memberships
• Entrepreneurship - Founder and CEO of nonprofit
organization with more than 5 years experience
• Entrepreneurship - Owner of small business call center
Noteworthy Experience:
• Independent Music Producer
• Event Promoter

10. COMPETITION
Julia Buchmiller
Industry Experience:
• ~13 years Entertainment Industry
experience
Education:
• New York University
• The Lovett School
Noteworthy Experience:
• Touring and Artist Development
• Warner Music Group
• Governor’s Ball Music Festival
• Superfly - Bonnaroo Music Festival
Skills and Proficiencies:
• Event Planning - 20 endorsements
• Marketing - 17 endorsements
• Event Management - 16 endorsements
Myra Stewart
Overall Online Presence:
• 500+ connections, banner image not yet customized,
arbitrary headshot, detailed profile summaries, URL
not yet customized
• Grade: Good, 75 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Good, 70 out of 100
Noteworthy Experience:
• Entrepreneurship - Owner of talent agency 3 years
experience with 800 Castings and Network Castings
memberships
• Entrepreneurship - Founder and CEO of nonprofit
organization with more than 5 years experience
• Entrepreneurship - Owner of small business call center

11. BRAND POSITION
Transforming lives by utilizing solid values and hard-working ethics
to create a successful brand; A warm down-to-earth and accessible
approach makes Mama Myra’s clients feel secure. She truly
inspires them to be great.
MYRA “MAMA MYRA” STEWART
Myra earned the nickname
“Mama Myra” while working
behind the scenes nurturing,
caring for and going the extra mile
for her music industry clients.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SXSW Music Conference
‣ March 11 - March 17 | Austin, TX
• Launch Music Conference and Festival
‣ April 25 - April 28| Lancaster, PA
• Music Biz Annual Conference Sizzle
‣ May 5 - May 8, 2019| Nashville, TN
Digital Marketing
• Primary Content: est. podcast called “Music Business 101”;
20 - 30 min. episodes giving tips to current and up and
coming artists on learning the business of music; sharing
experiences of working with celebrity artists; concert and
touring tips
• Primary Tools: promote podcasts on FaceBook, Instagram,
Twitter, and YouTube; LinkedIn - network with industry
executives, artists, and professionals, as well as share podcasts
• Website: Full Sail digital portfolio site to showcase
experience, school work and certifications; use blog embed
podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Currently being mentored by Keith Way, who founded
Grammy Award winning R&B artist Anthony Hamilton;
also seeking mentorship from record label executive
with more than 2o years experience
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2021
Technical Skills
• Adobe Creative Suite - Lynda.com, March 2020
• Social Media Marketing- Lynda.com, December
2019
• WordPress 5 Essential Training - Lynda.com, July
2020
Soft Skills
• Join local Toastmasters Club and regularly attend
monthly meetings, starting August 2019
• Impromptu Speaking - Lynda.com, November 2019

14. Myra Stewart
You know how up and coming new artists are
super talented but don’t know the business of
music? Well, what I do is produce podcasts that give
insight to enlighten new artists about the business side of
entertainment. It’s vitally important that artist know the business of music. In
fact, I have been mentored by Keith Way, who is the founder of Grammy Award
winning R&B artist Anthony Hamilton for more than 20 years. I later went on to
land a position as personal assistant and manager to MMG/Def Jam artist
Gunplay where I handled all his business and personal affairs. He is currently
starring on Love and Hip Hop Miami.
“

15. REFERENCES
Girl/Guy Next Door Brand Archetype - Kaye Putnam |
Psychology Brand Strategy. (n.d.). Retrieved from https://
www.kayeputnam.com/brandality-archetype-everyman/
13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/13-1011.00
(n.d.) Retrieved from https://www.linkedin.com/feed/
Atlantic Records Official Website. (n.d.). Retrieved from
http://www.atlanticrecores.com/
10 Largest Music Festivals Around the Globe. (n.d.). Retrieved
from https://www.28degreescard.com.au/travel-inspiration/
10-largest-music-festivals-around-the-globe.html
2019 Must-Attend Music Conferences. (n.d.). Retrieved from
https://www.hypebot.com/hypebot/2019/02/2019s-must-
attend-music-conferences.html
Music Organizations. (n.d.). Retrieved from https://
www.riaa.com/about-riaa/music-orgs/