A little bit about who I am and what I have to offer.

1. PERSONAL BRAND EXPLORATION
Michael Jordan
Project & Portfolio I: Week 3
July 27, 2020

2. PROFESSION
Potential Job Titles:
• Chief Executive
• Music Director
• Artist Management
Magician Archetype - Creating art
from real life experiences, setting a
vision and sticking to it to show
others your wildest dreams could
become reality. Also transforming
lives using new ways another
person would have never thought
about.
A&R ( Artist and Repertoire)

3. • DEMOGRAPHICS: 75% male,
30-50 years old, African American,
White, Hispanic, Married, College
Educated, Located in West-
America
• PSYCHOGRAPHICS: Enjoys
music concerts, finding the next
big thing, pays attention to music
culture, regularly explores social
media
• IDEAL AUDIENCE MEMBERS:
Katie Yada, HR Manager (UMG),
Tina Bright, Recruiter (UMG),
Marylanne Mithan, Music Director
(UMG)
Recruiters & Hiring Managers at Universal Music Group, Atlantic
Records, and Columbia Records
TARGET AUDIENCE

4. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level A&R position at Universal Music
Group.
‣Connect with, and follow up with Universal
team members on LinkedIn by December 31,
2020.
Mid Term: (2026)
• Break myself as a new artist and find other talents to
lead to greatness.
‣Create a music group to be backed up by major
labels.
Long Term: (2041)
• Establish a school of the arts that helps aspiring
artistic individuals increase their knowledge and
talent.
‣Save a total of $500,000, complete state
requirements, and secure many business
partnerships by November 31, 2040.

5. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Budgeting 87%
Microsoft Exel 65%
Time Management 70%
Multitasking 60%
SOFTHARD
Communication Skills 10%
Leadership 10%
Persuasive Writing 40%
Public Speaking 60%
SOFTHARD

6. I help record labels and other business
entities increase in value Entertaining and
inspiring American families through cultural
music and media.
PROMISE

7. CREDENTIALS
Work Experience:
• 2 years on central fl based TV
show “Dance Kingdom TV”
• 7 years in retail (Customer Service)
• 5 years in performing shows,
Recording music and releasing
projects
Education:
• Essentials, Complex/Parsons Streetwear
School of Design Certification
• Music Business, B.S., Full Sail University (Exp. 2021)
Awards:
• Most Stylish, Lake Region High School
• Certificate of Appreciation, Burlington
Coat Factory

8. COMPETITION
Naomi Baker
Industry Experience:
• Does not include work experience on
profile
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• None Listed
Skills and Proficiencies:
• Customer Service
• Music
Michael Jordan
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published,, URL not yet
customized
• Grade: Poor, 20 out of 100
Industry Experience:
• Does not include work experience on
profile
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• None Listed
Skills and Proficiencies:
• Business Management
• Psychology
• Business Law
• Music
• Avid Pro - Tools
Overall Online Presence:
• Less than 200 connections, banner image customized,
professional headshot, detailed summaries throughout
profile, no articles published, active on personal social
media accounts, URL not customized
• Grade: Average, 38 out of 100

9. COMPETITION
Mario Lyte
Industry Experience:
• 2 years Senior Manager , A&R
Administration - Def Jam Recordings
• CEO Founder of Aces Nation
Education:
• Entertainment business , M.S. at Full Sail University
• Recording Arts , B.S. at Full Sail University
Noteworthy Experience:
• Military IT Specialist for 8 years
• Def Jam Recordings - Marketing Project Manager for 1
year and 6 months
• Marketing Intern for 4 months
Skills and Proficiencies:
• Music Industry - 115 endorsements
• Audio Engineering - 97 endorsements
• Music Production - 88 endorsements
Michael Jordan
Overall Online Presence:
• 500+ connections, banner image customized, polished
headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL
customized, premium membership
• Grade: Great, 100 out of 100
Industry Experience:
• Does not include work experience on
profile
Education:
• Current student enrolled in Music Business , B.S. at Full
Sail University
Leadership Experience:
• None Listed
Skills and Proficiencies:
• Business Management
• Psychology
• Business Law
• Music
• Avid Pro - Tools
Overall Online Presence:
• Less than 200 connections, banner image customized,
professional headshot, detailed summaries throughout
profile, no articles published, active on personal social
media accounts, URL not customized
• Grade: Average, 38 out of 100

10. BRAND POSITION
Producing love, more light and positive energy
in American culture by sharing music and
visual media that inspires others to turn their
dreams into reality.
MICHAEL “MYKE JAY” JORDAN
Michael earned the nickname “Myke
Jay” in high school after a group of
girls heard him singing.

11. NETWORKING & MARKETING
Industry Events & Organizations
• 2020 Grammy U Conference
‣ April 17 | Online
• American Society of Composers, Authors and Publishers
(ASCAP)
‣ Music Writers and Publisher Membership
• Indie Entertainment Conference
‣ August 14 - August 16, 2020 | Online
Artist Management
• Primary Content: Music, Videos and blog post on what the
artist “Myke Jay” Is up to
• Primary Tools: FB and Instagram - promote music through 30
sec. promo videos; LinkedIn - network with industry pros
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase Music Industry knowledge

12. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level A&R with at least 25 yrs of
experience in the Music industry; family man that
upholds godly values, Sep. 2020
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2021
Technical Skills
• Avid Pro - Tools
• Songwriting Techniques - linkedin.com, August 2020
• Microsoft office suite - Lynda.com, August 2020
Soft Skills
• Communication
• Microsoft Exel
• Leadership
• Multitasking

13. Michael Jordan
You know how the Music Industry has been
changing over the past decade? Well, what I do
is manage and create musical compositions that
entertain and inspire American families to get through
obstacles and turn their wildest dreams into reality. In fact, after studying
music and entertainment for over 14 years, I wrote and recorded a short
visual EP that helped the artist “Myke Jay” increase his brand awareness
considering he never created any music videos. Customers often reference
his music as the reason they got through a rough patch in their life.

14. REFERENCES
(2017, September 21). https://pixabay.com/vectors/
meeting-management-manager-employee-2771620/
(2017). http://t2.gstatic.com/images?
q=tbn:ANd9GcTYKehbRrv3jcoxCxYT9utxofdUjTHlls90rPo
dUtmoCas8NzxJ5yTdS4n0-95cr5TA3daiEOhQHFj1w8qQN
mA
Naomi Baker. (2020). Linkedin.Com. https://
www.linkedin.com/in/namonii/
Mario Lyte. (2020). Linkedin.Com. https://
www.linkedin.com/in/mariokinglyte/
27-2041.01 - Music Directors. (2020). Onetonline.Org.
https://www.onetonline.org/link/summary/27-2041.01
Chief Executives. (2020). Onetonline.Org. https://
www.onetonline.org/link/summary/11-1011.00
https://www.ziprecruiter.com/ojob/
aed360aac9b4c3560c8083a90a3205dd?
lvk=KUUBb0qdfkbKpRABgn1EQg.--Lg8BT2hHs
Director, Digital Marketing. (2020, July 19).
Glassdoor.Com. https://www.glassdoor.com/partner/
jobListing.htm?
pos=108&ao=4128&s=58&guid=00000173ccdd1345a8f10
184ae3555d1&src=GD_JOB_AD&t=SR&vt=w&uido=D7D0
A4911DABAFA1B00086B6146A8531&cs=1_220757ba&cb
=1596869907430&jobListingId=3606258399