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Using The Internet to Grow Your Agency
                  By
             John Mayfield
           “The Real Estate Tech Guy…”
Technology and the Future?
Don’t Look Back!
The Future?


 Mobile?
3 rd   Quarter -2011


              More Smart Phone
              Users in the World
              than “traditional”
              mobile phone.…
Mobile Marketing…
4 Billion Cellphone Users
6 Billion People on Earth
Approximately 60% - Cellphones
Roughly 90%+ - Cellphones
   In U.S. - U.K. - Spain, etc…
Cell Phone Marketing

 • Fewer than 6% of
   businesses are doing any
   type of mobile marketing

  No Competition!
QR - Codes
QR - Codes
QR - Codes
QR - Codes

         Link to:
         • Listings
         • Virtual Tours
         • Web Site
         • And more…
Are You Mobile App
Ready?
Mobile Apps
Mobile Apps
Mobile Text…
Use “Key” Words
One Click…
One Click…
Get Permission…
Roughly 90%+ - Cellphones
   In U.S. - U.K. - Spain, etc…
Virtual Worlds and Avatars
The Future…
The Future…
The Future…
Virtual Worlds
Virtual Worlds
Millions of Users
The Future…
 2010 CRB “Cyber” Convention
Social Networks or Tribes?
Social Media?
Create Your Own
Social Community
Create Your Own
Social Community
Content Is King!
Be Creative – Provide Knowledge – Have Fun
Content
• How Big is Content?
How Big is Content?
           Before…
• 10 visits per day
  –300 per month
How Big is Content?
            After…
• 175 “unique” visits per day
  –25% increase in listings
Information
YouTube
Videos for the Real Estate Professional…
To Reach 50 Million People!
     2 Years 
Radio - 38 Years

Television – 13
Years

Internet – 4 Years

iPod – 3 Years
Did You Know?
 • YouTube is experiencing over 20
   hours of video content uploaded
   every minute



 • It costs YouTube over 1,000,000
   a day for their bandwidth!
Did You Know?
 • YouTube is the 2nd Most Used
   Site as a Search Engine
Create Videos
Photo Story –
  It’s “FREE!”
Jing – It’s “FREE!”
www.TubeMogul.com
Online “FREE” Stuff
www.SlideShare.fr
Create and Share Power Points   FREE!
www.SlideShare.fr
Step #1   Create an Account
www.SlideShare.fr
Step #2             #2

Create a
Power Point
Slide Show
www.SlideShare.fr
Step #3                #3

Upload Power Point to SlideShare
www.SlideShare.fr
Step #4                    #4
Add description, tags, keywords
www.SlideShare.fr
      Finished!
Other Ideas…
•80 to 90% of your S.E.O. (Search Engine
Optimization ) already done.

•Multiple Sites
•Easy
•FREE
Create a Word Press Blog
Create a Word Press Blog
Create a Word Press Blog
Weekly Newsletter!
Create a Word Press Blog
Weekly Newsletter!
Give Something of Value
     People will keep a CD-ROM…
Auto-Play
CD-Includes
• Listings
• Virtual Tours
• Information
• And more…
LightScribe
Viewlet Builder
Streaming Video
 Live T.V. from the Internet
www.UStream.com
www.UStream.com
 “Live and Recorded”
“Broadcast From Your Phone!”
Find Your Clients
The Internet is Making it Easier to Find the Right Clients…
Online Advertising
 How Big is It? – Alexa.com, Top 500
Online Advertising
       Google Ads
Online Advertising
      Facebook Ads
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising


         You’re In Control…

         •   Cost
         •   Demographics
         •   Clicks
         •   Impressions
         •   Interests
Tech Tools
The Technology Tools of the Future
E-Print
HP Mobile Scanner
E-Readers….
ZMags
Desktop Author
E-Readers
E-Readers
Presentations
Google Voice
Skype
        Add your Skype contact to
        your business card
Manage Data



      Back-Up &
     Access Data
Manage Data
Manage Data
Manage Data
Applications
  Working in the Cloud…
The Cloud…




 The Cloud is The Future
DropBox
Drop.io
Manage - Online
Google Docs
Create Your Own HotSpot
Other Google Stuff…
Google Alerts
Google Alert
Google Alert
Google Mobile
Google Sync
Google Sync
Google Sync
Google Sync


        Sync


Phone          Contacts
Google Sync
Google Apps
What is the future of real estate?
It Will Be Exciting…
John D. Mayfield – “The Business Tech Guy”
www.RealEstateTechGuy.com


John D. Mayfield – “The Real Estate Tech Guy”

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Paris talk

Editor's Notes

  1. Talk about two things today. Using the Internet to grow your business, and Technology and the future!
  2. Would you like to jot down notes on your iPhone's gorgeous touch screen? Are you missing a way to sketch a simple diagram as a quick reminder? Will your children like to draw on your iPhone, maybe on top of a picture you shoot with the camera? Sketches® is a native iPhone application that will allow you to do all that.Jot down your notes, scribble your thoughts and annotate your pictures using only your fingers and your imagination! Illustrate your ideas with simple but colorful diagrams, notes and sketches.Place shapes using multitouch gestures, zoom in for those accurate little details, save your creations in your personal corkboard or send them to others. Use Sketches® for business, creativity or simply share it as a pastime with your friends.
  3. Would you like to jot down notes on your iPhone's gorgeous touch screen? Are you missing a way to sketch a simple diagram as a quick reminder? Will your children like to draw on your iPhone, maybe on top of a picture you shoot with the camera? Sketches® is a native iPhone application that will allow you to do all that.Jot down your notes, scribble your thoughts and annotate your pictures using only your fingers and your imagination! Illustrate your ideas with simple but colorful diagrams, notes and sketches.Place shapes using multitouch gestures, zoom in for those accurate little details, save your creations in your personal corkboard or send them to others. Use Sketches® for business, creativity or simply share it as a pastime with your friends.
  4. Would you like to jot down notes on your iPhone's gorgeous touch screen? Are you missing a way to sketch a simple diagram as a quick reminder? Will your children like to draw on your iPhone, maybe on top of a picture you shoot with the camera? Sketches® is a native iPhone application that will allow you to do all that.Jot down your notes, scribble your thoughts and annotate your pictures using only your fingers and your imagination! Illustrate your ideas with simple but colorful diagrams, notes and sketches.Place shapes using multitouch gestures, zoom in for those accurate little details, save your creations in your personal corkboard or send them to others. Use Sketches® for business, creativity or simply share it as a pastime with your friends.
  5. Would you like to jot down notes on your iPhone's gorgeous touch screen? Are you missing a way to sketch a simple diagram as a quick reminder? Will your children like to draw on your iPhone, maybe on top of a picture you shoot with the camera? Sketches® is a native iPhone application that will allow you to do all that.Jot down your notes, scribble your thoughts and annotate your pictures using only your fingers and your imagination! Illustrate your ideas with simple but colorful diagrams, notes and sketches.Place shapes using multitouch gestures, zoom in for those accurate little details, save your creations in your personal corkboard or send them to others. Use Sketches® for business, creativity or simply share it as a pastime with your friends.
  6. Would you like to jot down notes on your iPhone's gorgeous touch screen? Are you missing a way to sketch a simple diagram as a quick reminder? Will your children like to draw on your iPhone, maybe on top of a picture you shoot with the camera? Sketches® is a native iPhone application that will allow you to do all that.Jot down your notes, scribble your thoughts and annotate your pictures using only your fingers and your imagination! Illustrate your ideas with simple but colorful diagrams, notes and sketches.Place shapes using multitouch gestures, zoom in for those accurate little details, save your creations in your personal corkboard or send them to others. Use Sketches® for business, creativity or simply share it as a pastime with your friends.
  7. Would you like to jot down notes on your iPhone's gorgeous touch screen? Are you missing a way to sketch a simple diagram as a quick reminder? Will your children like to draw on your iPhone, maybe on top of a picture you shoot with the camera? Sketches® is a native iPhone application that will allow you to do all that.Jot down your notes, scribble your thoughts and annotate your pictures using only your fingers and your imagination! Illustrate your ideas with simple but colorful diagrams, notes and sketches.Place shapes using multitouch gestures, zoom in for those accurate little details, save your creations in your personal corkboard or send them to others. Use Sketches® for business, creativity or simply share it as a pastime with your friends.
  8. Would you like to jot down notes on your iPhone's gorgeous touch screen? Are you missing a way to sketch a simple diagram as a quick reminder? Will your children like to draw on your iPhone, maybe on top of a picture you shoot with the camera? Sketches® is a native iPhone application that will allow you to do all that.Jot down your notes, scribble your thoughts and annotate your pictures using only your fingers and your imagination! Illustrate your ideas with simple but colorful diagrams, notes and sketches.Place shapes using multitouch gestures, zoom in for those accurate little details, save your creations in your personal corkboard or send them to others. Use Sketches® for business, creativity or simply share it as a pastime with your friends.
  9. Would you like to jot down notes on your iPhone's gorgeous touch screen? Are you missing a way to sketch a simple diagram as a quick reminder? Will your children like to draw on your iPhone, maybe on top of a picture you shoot with the camera? Sketches® is a native iPhone application that will allow you to do all that.Jot down your notes, scribble your thoughts and annotate your pictures using only your fingers and your imagination! Illustrate your ideas with simple but colorful diagrams, notes and sketches.Place shapes using multitouch gestures, zoom in for those accurate little details, save your creations in your personal corkboard or send them to others. Use Sketches® for business, creativity or simply share it as a pastime with your friends.
  10. Would you like to jot down notes on your iPhone's gorgeous touch screen? Are you missing a way to sketch a simple diagram as a quick reminder? Will your children like to draw on your iPhone, maybe on top of a picture you shoot with the camera? Sketches® is a native iPhone application that will allow you to do all that.Jot down your notes, scribble your thoughts and annotate your pictures using only your fingers and your imagination! Illustrate your ideas with simple but colorful diagrams, notes and sketches.Place shapes using multitouch gestures, zoom in for those accurate little details, save your creations in your personal corkboard or send them to others. Use Sketches® for business, creativity or simply share it as a pastime with your friends.
  11. Would you like to jot down notes on your iPhone's gorgeous touch screen? Are you missing a way to sketch a simple diagram as a quick reminder? Will your children like to draw on your iPhone, maybe on top of a picture you shoot with the camera? Sketches® is a native iPhone application that will allow you to do all that.Jot down your notes, scribble your thoughts and annotate your pictures using only your fingers and your imagination! Illustrate your ideas with simple but colorful diagrams, notes and sketches.Place shapes using multitouch gestures, zoom in for those accurate little details, save your creations in your personal corkboard or send them to others. Use Sketches® for business, creativity or simply share it as a pastime with your friends.
  12. We will discuss videos, audios and other ways to promote yourself online with some of the FREE portals attracting millions of consumers.
  13. How to use SlideShare as a real estate agent. A FREE online source that is gaining momentum for real estate agents. I will show agents how to create a powerpoint and upload to Slide Share during this section.
  14. How to use SlideShare as a real estate agent. A FREE online source that is gaining momentum for real estate agents. I will show agents how to create a powerpoint and upload to Slide Share during this section.
  15. How to use SlideShare as a real estate agent. A FREE online source that is gaining momentum for real estate agents. I will show agents how to create a powerpoint and upload to Slide Share during this section.
  16. How to use SlideShare as a real estate agent. A FREE online source that is gaining momentum for real estate agents. I will show agents how to create a powerpoint and upload to Slide Share during this section.
  17. How to use SlideShare as a real estate agent. A FREE online source that is gaining momentum for real estate agents. I will show agents how to create a powerpoint and upload to Slide Share during this section.
  18. How to use SlideShare as a real estate agent. A FREE online source that is gaining momentum for real estate agents. I will show agents how to create a powerpoint and upload to Slide Share during this section.
  19. We’ll take all of the new cool stuff I’ve talked about and actually create a CD-ROM with LightScribe, so they can leave a professional disc with the consumer on what they just discussed and showed them. Should be a fun exercise.
  20. Discussion of Online Advertising.
  21. Discussion of Online Advertising. How agents and brokers can “drill down” to their market area to capture potential leads.
  22. Discussion of Online Advertising. Will also show how you can drill down to specific demographics to target the audience you want to advertise to.
  23. Discussion is on saving time and looking professional I will place my emphasis on the next slide.
  24. I will basically stop and demo the Tablet PC to the class, showing them how it works, how you write on it, and what you can do as a real estate agent with this device. This slide will be on the overhead as a lead in while I go through my demo using the Tablet PC.
  25. Introduction to Managing your documents and files both offline and online.
  26. Explanation of Data Vault and how it works.
  27. Explanation of Data Vault and how it works. Emphasis, setting up multiple users.
  28. Explanation of Data Vault and how it works. Emphasis is on security and access to users.
  29. Discussion and demo of “online” storage solutions. I will show Google Docs how it works as well as Office Live and Net Documents. Again, I think it’s always good to show more than one choice consumers have.
  30. Demo of how the HotSpot feature works.
  31. Explanation of Data Vault and how it works. Emphasis is on security and access to users.
  32. Explanation of Data Vault and how it works. Emphasis is on security and access to users.
  33. Explanation of Data Vault and how it works. Emphasis is on security and access to users.
  34. Explanation of Data Vault and how it works. Emphasis is on security and access to users.
  35. Explanation of Data Vault and how it works. Emphasis is on security and access to users.